Overview

Product Insights is available on the Product Details page (PDP) in the Product Marketplace. It gives you real performance data and merchant context on any product — right where you're already making selection decisions — so you can pick based on evidence, avoid oversaturated products, and post with more confidence.

What is Product Insights?

Product Trends

Product Trends shows you how a product has been performing recently, with metrics covering the last 7 or 30 days. Use the time filter at the top of the module to switch between views.
Each metric also includes:

• A period-over-period comparison so you can see if momentum is increasing or declining
• A daily trend curve showing how the metric moved across each day in the selected window

Note: If a product has fewer than 100 impressions in a given period, CTR will not be displayed. You will see a note that reads "Insufficient data for calculation" in place of the metric.All data uses the UTC+0 time zone.

Where to find Product Insights

Option 1: From Product Marketplace

1. Open Creator Center and go to Product Marketplace
2. Search for or browse for a product you are considering
3. Open the Product Details page
4. Scroll down to find the Product Insights section

Option 2: From the Shop tab (while browsing as a shopper)

1. Open the Shop tab and find a product while shopping
2. Tap to open the product details
3. Pull up the PDP overlay
4. Scroll down to find the Product Insights section

How to use Product Insights in your selection process

• Use Product Trends to assess whether a product is growing, stable, or declining momentum before committing to a post
• Check Promoting Creators to see how crowded a product already is. A high number means more competition for the same audience - consider whether there's still room for your content to stand out
• Switch between the 7-day and 30-day views to compare short-term spikes vs. sustained performance

FAQs

1. Why is CTR not showing for some products? CTR requires at least 100 product impressions to calculate reliably. If a product has fewer than 100 impressions in the selected period, CTR will display "Insufficient data for calculation."
2. What time zone does the data use? All metrics are based on UTC+0.
3. Can I see Product Insights for any product? Product Insights is available on the Product Details page for products in the Product Marketplace.