View Transcript

---

This guide dives into the secrets of crafting an effective pitch, helping you connect with the right creators and drive successful product promotions.
Don't Judge a Book by its Cover (Follower Count)The biggest mistake? Focusing solely on follower count. Many smaller creators cultivate tight-knit communities, making their recommendations highly influential. Think quality over quantity! (For creator selection based on your products, refer to the dedicated lesson in TikTok Shop Academy.)
Understanding Creator TypesThere are two main creator categories:

• KOL (Key Opinion Leader): These are marketing powerhouses with wide audience reach.
• KOC (Key Opinion Consumer): These creators excel at driving sales due to their strong audience connection.

What Matters to KOCs?Before you pitch, understand your target:

• Credibility: KOCs want to partner with reputable businesses.
• Audience Fit: Ensure your product aligns well with their audience's interests.
• Profit Potential: Competitive commission rates incentivize promotion.

Crafting a Compelling PitchHere's a template to get you started:

Hi [Creator Name],

This is [Your Name] from [Your Business]. I'm a big fan of your [Creator's Content Niche] videos!

I have a product I believe would be a perfect fit for your audience. It's a [Product Description with Key Selling Point]. Check it out here: [Product Link].

I'd love to send you a free sample so you can experience it firsthand. If you enjoy it, I'd be thrilled if you'd consider reviewing it in a video.

Of course, we offer a competitive 15% commission on all sales generated through your content.

Negotiation Tips: Sweetening the DealCommission rates aren't the only option:

• Free Samples: Allow creators to experience the product authentically.
• Video Ads: Boost a creator's video reach with targeted advertising.
• High Commission Rates: Incentivize top performers with targeted collaborations.
• Video Ideas: Share successful video concepts with proven sales results.
• Flat Fees (Use with Caution): Consider flat fees only for creators with strong sales history or for purely marketing-focused collaborations.

Key Takeaways

• Focus on building credibility with KOCs.
• Highlight product-audience fit and commission potential.
• Utilize creative negotiation tactics: samples, ads, higher commissions, video ideas, and flat fees (cautiously).

Remember:The provided template is a starting point. Personalize your message to highlight the specific creator's content and your product's unique value proposition.