Choosing the right LIVE environment
08/25/2025
Summary
What are the three key set styles for livestreaming on TikTok Shop, and what are their benefits?
- UGC: Ideal for small businesses, focuses on community and authenticity, easy setup, fosters connection.
- Carnival: Product-centric, showcases variety, encourages interaction, uses eye-catching displays.
- TVC: Polished, professional, suited for luxury brands, instills trust, creates lasting impressions.
How should sellers choose the right set style for their brand on TikTok Shop?
- UGC is best for small businesses prioritizing community building.
- Carnival is ideal for showcasing diverse products and engaging viewers.
- TVC suits luxury brands aiming for sophistication and trust.
What are some tips for creating an effective livestream set on TikTok Shop?
- Frame products strategically to minimize off-camera movement.
- Use high-definition cameras for clear demonstrations.
- Stand out from the product backdrop in Carnival style.
- Take a screenshot of your set style for reference during the livestream.
What additional resources are available for sellers on TikTok Shop to enhance their livestreaming experience?
- Explore TikTok Shop Academy for product selection tips.
- Use Seller Center's LIVE selling tools to plan, pick products, schedule events, and go live.
View Transcript
This guide dives into the world of livestream set styles, equipping you to create an environment that captivates your audience and drives sales.
Imagine your livestream as your shop window:Think of the bustling foot traffic of a digital high street. Your livestream is your shop window, with viewers constantly scrolling by. Just like a captivating storefront display, your set design needs to grab attention and entice viewers to stop and explore.
Matching your style to your audience:Consider your target audience and the overall brand image you want to project. Do you exude a down-to-earth, community-centric vibe? Or perhaps a touch of glitz and glam aligns better with your brand? Your set style should complement your brand identity and resonate with your ideal customer.
Three key set styles for livestreaming:
📣 Ready to Go LIVE? Plan, pick products, schedule your upcoming event, and go LIVE with Seller Center's LIVE selling.
This guide dives into the world of livestream set styles, equipping you to create an environment that captivates your audience and drives sales.
Imagine your livestream as your shop window:Think of the bustling foot traffic of a digital high street. Your livestream is your shop window, with viewers constantly scrolling by. Just like a captivating storefront display, your set design needs to grab attention and entice viewers to stop and explore.
Matching your style to your audience:Consider your target audience and the overall brand image you want to project. Do you exude a down-to-earth, community-centric vibe? Or perhaps a touch of glitz and glam aligns better with your brand? Your set style should complement your brand identity and resonate with your ideal customer.
Three key set styles for livestreaming:
- UGC (user-generated content): Ideal for small businesses and brands with a focus on community and authenticity.
- Think: Behind-the-scenes glimpses, live product packaging, or demonstrations in your workspace.
- Benefits: Easy to set up, fosters connection with viewers, and showcases the human element of your brand.
- Tip: Frame your product strategically to minimize walking off camera. Utilize a high-definition phone camera and practice demonstrating your top-selling product within your chosen setting.
- Carnival: A product-centric approach, perfect for showcasing a wide variety of items.
- Imagine: Eye-catching displays with clear product visibility. Think colorful plush toy pools or numbered jewelry hanging on a wall.
- Engagement strategies: Encourage viewers to comment on their favorite design and offer limited-time deals within the Live stream.
- Pro tip: Stand out from your set! Maintain a clear distinction between yourself and the product backdrop.
- TVC (television commercial): A polished and professional aesthetic, ideal for luxury brands or high-ticket products.
- Think: High production value sets that exude sophistication and reliability.
- Benefits: Instills trust in viewers and creates a lasting impression.
- Key feature: Deeper sets tend to attract more viewers.
- UGC: Well-suited for small businesses and those prioritizing community building.
- Carnival: Ideal for showcasing a variety of products and encouraging viewer interaction.
- TVC: Perfect for luxury brands or high-value items seeking to establish a sense of sophistication and trust.
- Take a screenshot of your chosen style for reference during your Live stream.
- Explore additional resources within TikTok Shop Academy for product selection tips.
📣 Ready to Go LIVE? Plan, pick products, schedule your upcoming event, and go LIVE with Seller Center's LIVE selling.