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This guide will walk you through both the Basic and Advanced versions of the dashboard, highlighting key features and how to leverage them for your business.

Accessing the TikTok LIVE Dashboard

To access the LIVE Dashboard:

• During a live stream: Navigate to the LIVE console and click the monitor icon in the top right corner.
• For past live streams: Go to the LIVE Analytics tab, select a specific stream, and click "Details." The Live Dashboard will appear in the top right corner.

Understanding the Basic LIVE Dashboard

Designed for individual creators, the Basic dashboard provides essential insights into your live stream performance.

• Key Metrics: Track core metrics like GMV, views, product clicks, and new followers.
• Product Performance: Analyze product performance through the Product List, sorting by CTR or SKU orders.
• Traffic Analysis: Understand your audience with Viewer Source and Viewer/Buyer Profiles.
• Viewing and Engagement Trends: Monitor traffic patterns and viewer behavior over time.
• Replay: Review your live stream and comments after it ends.

Diving into the Advanced LIVE Dashboard

The Advanced dashboard offers a more in-depth look at your live stream performance, with features ideal for teams and experienced creators.

• Comprehensive Metrics: Access 16 key metrics across GMV, Traffic Efficiency, Transaction, and Ads.
• Dynamic Trend Charts: Visualize metric performance over time and set custom targets.
• Event Timeline: Track important events like pinned products, promotions, and ads.
• Traffic and Conversion Analysis: Deep dive into traffic sources and conversion rates.
• Promotion Effectiveness: Measure the impact of your promotions on viewership and engagement.

Choosing the right dashboard

• Basic Dashboard: Ideal for individual creators seeking essential performance metrics.
• Advanced Dashboard: Suitable for teams and experienced creators requiring in-depth analytics and advanced features.

Conclusion

The TikTok Live Dashboard is an invaluable tool for optimizing your live stream strategy. By understanding both the Basic and Advanced versions, you can gain valuable insights into your audience, product performance, and overall campaign effectiveness.
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