This month's updates are designed to streamline your operations and accelerate your sales on TikTok Shop. We've launched a unified discounting tool to help drive cross-selling and increase your Average Order Value (AOV), flexible margin controls for Product Subscriptions, and a new Growth Benefits Center to unlock premium seller rewards. Additionally, managing your business is now easier with a new Zendesk integration for centralized customer support, alongside upgraded Shoppable Video tools that simplify content creation and management.

Campaigns

TikTok Shop Campaigns are themed promotional events designed to showcase your products. Benefits include special display opportunities, badges, and extra discounts co-funded by TikTok Shop. Check out the latest campaign updates below.

Buy More Save More (BMSM) and Buy X Get Y (BXGY)

We've unified two of our most powerful discounting strategies into one interface: You can now configure both Buy More, Save More (BMSM) and Buy X, Get Y (BXGY) campaigns through a single, streamlined entry point. Whether your goal is to clear out specific inventory or encourage shoppers to stock up on their favorites, this tool is designed to help you drive cross-selling and increase your Average Order Value (AOV). Learn more in our feature guide.

Seller Growth

Growth benefits center

We have a new Growth benefits center to guide and reward you as you grow your business on TikTok Shop. We previously introduced Growth Opportunities to guide you through the most recommended tasks to grow quickly. Now, this new tool is designed to advance through seller tiers and access premium tools and scaling rewards. Both Growth sections in Seller Center are connected so you can easily view your current tier, recommended actions to grow your GMV to hit the next tier, and current benefits.

Product Subscriptions - Modify Discount

You are now able to reduce your subscription discounts. The updated Standard Subscription Discount rate will only apply to new subscribers that come after the update is published. Any existing subscribers will still continue to re-purchase with the original, higher discount offered before the discount was lowered. This gives you better control and seasonal flexibility as you update your offered subscription discount for the next wave of subscribers. Learn more about how to edit the discount here.

Partner Apps

Zendesk for TikTok Shop

As a seller on TikTok Shop, we understand the importance of creating an easy-to-navigate customer support experience. With Zendesk for TikTok Shop, you're offered a more simplified way to communicate and centralize all your customer support needs. Once connected, you'll find everything you need — all in one place. From customer communication to viewing key insights, Zendesk for TikTok Shop has it covered.

Shoppable Video

Shoppable Video Content Management Upgrade in Seller Center

Shoppable Video Content Management is your central place in Seller Center to view, filter, and take action on all your shoppable videos. This upgraded experience makes it easier to review your videos shortly after posting, quickly find specific videos, and decide which videos to improve or promote. This new experience replaces the previous Manage Content page and provides improved tools for reviewing and managing your shoppable videos.

Shoppable Video Creation Entry Upgrade in Seller Center

We streamlined the shoppable video creation entry in Seller Center PC. The original multiple entry options will be simplified to four core actions only: Auto-post, Upload to TikTok, Image to Video, and Auto-generate. This change helps you start video creation more quickly and efficiently.