Publish Again for Expired / Deactivated Promotions
AI Summary
Publish Again lets sellers restart an expired or deactivated Product Discount or Flash Sale without rebuilding it from scratch. It keeps the original promotion ID, reduces stacking risk, and is best for recurring campaigns; use Duplicate if you need a new promotion instead. Republish from More Actions or the promotion/View page, update key fields, and note it must be done within 7 days. Discount type and product/variant type cannot be changed.
What is Publish Again an Expired / Deactivated Promotion?In day-to-day operations, sellers often need to run the same promotion on a recurring basis. In the past, once a promotion expired, the seller had to create a brand-new promotion and re-configure the products, prices and other settings from scratch, which was time-consuming.To help sellers run promotions more efficiently, we have launched the Publish Again Expired / Deactivated Promotion. For Product Discount and Flash Sale, sellers can now directly reuse the configuration of an expired or deactivated promotion, edit the details as needed, and republish it — no need to build a new promotion from scratch.
👉🏻 Promotion detail page: open the detail page of a Expired / Deactivated promotion; "Publish Again" button is available in the top-right corner
I want to create a Flash Sale / Product Discount identical to a previous one — should I Duplicate or Publish Again?
- Duplicate: I want to quickly create a new promotion based on a historical one. Duplicating uses the existing promotion as a template and generates a new promotion while keeping the original in place, so I can adjust the settings as needed.
- Publish Again: I want to keep using the original promotion: there is no need to create a new one — I only need to update the configuration of the Expired or Deactivated promotion.
Dimension | Duplicate | ⭐️⭐️ Publish Again | Benefits |
Applicable promotions | All Kind of Promotions |  | |
Use cases | Use Duplicate when you want to launch a brand-new promotion of a different sub-type | Restart is the best choice when you simply want to run the same batch of products again next week or next month | Higher promotion launch efficiency; quickly kick off recurring promotions |
promotion ID | Generates a new ID | Keeps the original ID unchanged | No data loss — make it easy to track the long-term performance of the same marketing activity |
Risk of Promotion Stacking | Can easily result in multiple IDs being active at the same time | - | Loss prevention — avoids stacked discounts caused by duplicated promotions |
Operational efficiency | All fields can be edited | Only the core variables need to be updated | Fast — extend a promotion in under 3 seconds |
Eligibility window | Promotions older than 180 days cannot be duplicated | Can only be republished within 7 days after the promotion ends or is deactivated |
Entrence
Entry: Click here to configure👉🏻 Manage your promotions: on the right of any promotion in the Expired / Deactivated status, expand More Actions and click Publish Again👉🏻 Promotion detail page: open the detail page of a Expired / Deactivated promotion; "Publish Again" button is available in the top-right corner
How to Publish My Promotion Again
Step | Illustration |
Step 1: Choose either entrance to publish the expired / Deactivated promotion again
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Step 2: Configure the promotion based on the requirements for the next round
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Step 3: Publish the restarted promotion
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Q&A
- How to check the new data after a promotion is restarted
- You can review the performance on the promotion tool analytics page.Currently, sellers can only view the aggregated performance data of promotions and cannot view the performance data of individual promotions.