We are thrilled to roll out a powerful suite of new tools designed to help you sell smarter, secure your shipments, and scale your business with ease. From AI-driven listing optimizations and intelligent performance insights to automated email campaigns and enhanced shipping security, these updates are built to save you time and drive more revenue. Dive into the updates below to see how you can leverage these new features to elevate your TikTok Shop today!

CRM

TikTok Shop's Customer Relationship Management (CRM) tool is your free, easy-to-use hub for building stronger customer relationships. Whether your goal is to re-engage past buyers, drive repeat purchases, or recover abandoned carts, our CRM helps you easily send personalized marketing messages and promotions that convert.

Exclusive Email Campaign

Let us handle the outreach! With our new Exclusive Email Campaign, TikTok Shop sends targeted emails directly to customers on your behalf. It’s a completely hands-off way to expand your reach, re-engage shoppers, and boost your sales. Learn more about the program in the one-pager.

Merchandising

Product Intelligent Analysis

Stop guessing and start growing. The Product Intelligent Analysis tool goes beyond basic data reporting by using AI to give you a deep dive into your product metrics. It instantly identifies exactly why your sales are fluctuating and provides smart, actionable recommendations to help you reverse declines and accelerate growth.

Smart Listing Optimizer

(Available to all sellers on April 21st)
Imagine having a 24/7 merchandising manager for your store. The Smart Listing Optimizer uses AI to instantly upgrade your product listings with just one click. Once enabled, the tool automatically extracts key product details, analyzes global sales trends, and applies platform best practices to optimize your product names and images. It works tirelessly to boost visibility and performance for your entire catalog (excluding your designated hero products).

Logistics

Package Signature Service for Upgraded TikTok Shipping

Protect your high-value and sensitive orders with ease. You can now add Package Signature Confirmation directly to orders using Upgraded TikTok Shipping, giving you and your customers total peace of mind.
How it Works (New vs. Old)
Unlike the old TikTok Shipping model where you manually select a carrier and then add a signature, the upgraded TikTok Shipping prioritizes efficiency:

• Automated Selection: You simply enable the "Signature Service" value-add in Seller Center.
• Smart Routing: Our system automatically verifies carrier support. If your current shipping service doesn't support signatures, the system automatically switches your label to an eligible FedEx or USPS service, no manual action required.

Learn more in our Feature Guide.

Campaigns & Promotions

Seller Promotion Audit Logs

Keep your team aligned and your promotions secure. Seller Promotion Audit Logs provide a complete, transparent history of all changes made to your campaigns. By tracking exactly who changed what and when, you can troubleshoot issues faster, ensure team accountability, and mitigate operational risks.