Welcome to Content Hub

Compelling shoppable content is critical to your success on TikTok Shop. The Content hub within Seller Center brings together a wide range of education, inspiration, smart tools, and data to help sellers build shoppable videos and carousels quickly and easily. Whatever your level of experience with content creation, our tools will meet you where you are.

Overview

Content hub is your one-stop portal for content operations, designed to simplify workflows and enable smarter decision-making. Browse through any of the sections below to get more information on how to:

1. Get started for new sellers
2. Access key content tools
3. Improve conversions
4. Discover content recommendations

1. Get Started for New Sellers

For new sellers, the Content hub provides step-by-step guidance and built-in educational resources to help you successfully launch your first piece of shoppable content.

• Follow these foundational steps to start your content creation journey:
  • Link TikTok accounts: Choose the accounts where you want to post shoppable content. You can link one Official Account and up to three Marketing Accounts. (Learn more about Official account and Marketing accounts).
  • Create shoppable content: Generate engaging shoppable videos or carousels using smart tools in the Seller Center, then publish the content directly to your linked accounts.
  • Turn on Auto-post (optional): Enable the Auto-post function to allow TikTok Shop to automatically generate and publish daily content based on your available products. (Learn more about Auto-post).
• Scroll to the bottom of the Content Hub page to explore curated Seller Academy articles and educational courses. These official resources are designed to help you ramp up quickly and scale your business using key content creation and management tools.

2. Access Key Content Tools

Content hub serves as your centralized workspace for all essential content creation and publishing tools. The layout adapts based on your current setup to ensure you have quick access to the features you need most:

• For new sellers: You will find quick access to the Video maker, Photo maker, and Auto-post tools displayed in the center of the page.
  
• For sellers who have already published content: You can seamlessly manage the Auto-post settings by accessing the Auto-post module in the top-right corner of the Content Hub. Quick access to the Video maker and Photo maker are available at the top of the page.
  
• Please note: Auto-post, Photo marker and Shoppable carousels are currently in an early testing phase. We are gradually expanding access to more sellers as testing progresses.

3. Improve Conversions

For sellers who have already published content, Content hub provides a 7-day overview of your performance right on the main dashboard.

• Key performance metrics available at a glance in the Content Hub include:
  • Content GMV: The total gross merchandise sales value generated directly from your shoppable content.
  • Content VV: Total shoppable content views, helping you gauge the overall visibility of your content.
  • Content CTOR: Click-through rate, understanding how effectively your content drives viewers to make a purchase.
  • Content GPM: GMV per 1,000 views, a crucial metric for helping you evaluate the overall content conversion efficiency and revenue-driving power of your content.
• Click View details to navigate to the Video analysis page to dive deeper into individual post performance, uncover actionable insights, and learn how to continuously improve your content conversions.

4. Discover Content Recommendations

In the Recommendations for you section, Content hub intelligently recommends products and content strategies that possess the highest conversion potential tailored for every seller.

• Use these smart recommendation modules to stay ahead of the curve and drive sales:
  • High-potential products (Ready-to-post): The system provides pre-generated, ready-to-post content for products with the highest potential. Simply preview the video or carousel and publish them directly to your linked accounts with a single click.
  • Campaign products: Quickly identify products eligible for active campaigns, so you can efficiently generate tailored content, and publish instantly to amplify your marketing impact.
  • Trending products: Content hub helps you stay on top of what is currently driving sales on TikTok Shop, and flags products that align with platform trends, enabling you to rapidly create and publish content to catch the wave.
  • Newly added products: Instantly generate content for your latest arrivals to quickly test market reactions, gather data, and seize early business opportunities without missing a beat.
• Learn more about how to use the Video maker and Carousel maker in the Seller Academy.