What is Seller Flash Deal

Seller Flash Deal is a promotion tool in the Seller Centre to create limited-time promotions.

The benefits of using Flash Deal?

• Create a sense of urgency by indicating high discounts or limited inventory, encouraging users to make immediate purchases.
• Boost sales of best-selling products or clearance items.
• More visibility! Get more views, clicks and orders
• Have higher chances of products getting sold out
• More visits to your shop, increasing exposure to other products
• Notes on use:
  • Flash Deal takes precedence and its price will be displayed instead.
  • Flash deals apply to the Product or SKU dimension
  • Flash deal does not work for shopify sellers.

Discount rate: Currently, you can set a discount rate between 5% and 99%. Starting September 30th, the range will be adjusted to 10% to 90%.

How to create Flash Deal

Entrance

• Seller Center -> Promotions -> Promotional Tools -> Flash Deal -> Create

Terms & Conditions

• Price Requirement
  • Products with an order history in the past 30 days: the Flash Deal price must be less than or equal to the lowest price the user paid for all orders except Flash Deals in the past 30 days (excluding shipping, taxes, or any other discounts offered by TikTok) .
  • Products with no order history: the Flash Deal price must be lower than the original retail price.
• Other Limitations
  • Co-Funded Flash Sales always take precedence. Between LIVE and Regular Flash Sales, the largest discount will automatically apply.

Basic Information

You need to add the following basic information about your Flash Deal:

• Promotion Name
• Promotion Period (The longest period: 72 hours)

Pro Tip:

• Flash Deal periods are usually about 40 hours. Set yours according to your business needs.

Select Products

• Select Product level or SKU level
• Two ways to set "Deal Price" and "Purchase Limit"
• Need to be set separately
• After filling in the information in "Deal Price" and "Purchase Limit" at the top, check all the products, and click "Update" to perform batch settings
• If the purchase limit is set to a specific value (such as n), the user can buy n pieces per SKU under the product, instead of only n pieces of one product
• The setting of Flash Deal must meet the requirements. You can check the details from the information mentioned above.

Pro Tip:

• Add products that are seeing a sudden surge in demand (Trending Products) to maximise your sales potential.
• Ensure the products with flash deals are enticing enough to drive a stronger call-to-action of the buyers and increase overall store traffic.

Submit

How to bulk set up promotion

Select products and download the Excel template

From the Product Discount page:
Select Products > Bulk upload > Download Template

Generate your Product and SKU IDs

Product IDs and SKU IDs are required in the bulk upload template. To export this from your product list:
Click 'Explore ID' or head to the Products > Batch Tool tab to generate the Product IDs from the template. You will be brought out from the Promotions tab.
The template can be downloaded from the 'Actions' column
These 2 parameters are needed when making a bulk upload later.

Fill in Excel

• Download different excel templates depending on the selected Product or Variation.
• Fill in the information

Example:

Upload Excel

• Add file
• Only "xlsx" format is supported

Results

• All successful:

• Partially successful:
• All failed:
• If the upload fails completely/partially successfully, you can choose to go back to the upload step to get a revised excel for further actions.
  • Possible reasons for failure:
    • Large file
    • File format error
• Upload Excel again after modifying the information
  • Excel will show why the upload failed

Remove 'The reason for failure' column from the revised file when reuploading to allow it to be uploaded.

• Changes that are successfully uploaded will be displayed in the "Products" list

How to view, edit and terminate seller Flash Deal

Entrance

• Seller Center -> Promotions -> Sales Promotions -> Flash Deal -> My Promotions

Check, Edit or Terminate the Promotion

• View
• Edit
• Deactivate

Tips：Actions that can be performed in each status

How consumers participate in seller Flash Deal

Place an order in PDP

Enter the product details page through the showcase, short video, live broadcast room and other channels;
More visibility! Users can see the "Flash Deal" logo and the remaining time of the Flash Deal; they can also see the Flash Deal price and the original price of the product.

Place an order in LIVE

Consumers can place an order directly during the Livestream;
Users can see the 'lightning' logo of the Flash Deal information and the remaining time of the Flash Deal, as well as the Flash Deal price of the product.

How to set it up in seller app?

Seller App

How to create a Flash Deal

Entrance

- Home -> Promotions -> Flash Deal -> Create Flash Deal

FAQ

• Why doesn’t my product discount show a strikethrough after I set it up?
• To maintain customer trust in our platform, strikethrough pricing may not be displayed on your product listings under certain circumstances:
• For newly listed products without any sales history, if TikTok cannot verify the provided retail or list price, strike-through pricing may not be displayed initially. Once the product generates sales that align with the retail or list price, the strike-through pricing may appear.
• For products with a sales history, strike-through pricing may not be shown to customers if potential misleading marketing is detected with the seller's retail/list price. This is caused by the seller setting a price that does not align with the historical price paid for that item. Sellers are advised to review and adjust their retail/list prices to ensure they reflect the true retail value of the item.