LIVE selling overview

LIVE selling is an all-in-one hub that includes education, inspiration, and easy steps to help you plan your first live sessions. After your sessions, you'll be able to find the performance data of your LIVE in one place — this will give you insights and help you optimize your sessions in the future.
Never gone live or hosted a live session before? LIVE selling is here to help you kickstart your first live on TikTok with guided steps, livestream selling basics, and top-performing sessions for you to draw inspiration from.

How to use LIVE selling

You can access LIVE selling from the LIVE & Video tab within Seller Center on your desktop. If you're using the Seller Center app, you can find LIVE selling under the LIVE tab on the homepage.

Desktop entrance

Choosing your products for LIVE (desktop only)

Ready to go live? To get started, select products under the Choose Products tab in your shop. You can also explore LIVE Product Recommendations, where we've identified products that have excellent selling potential through LIVE. To access this feature, click on the LIVE Product Recommendations carousel on the LIVE selling landing page or click on Choose Products.
Remember! You'll need to first bind your TikTok account to your shop before you can add products or go live on TikTok.

The benefits of livestream selling

Using LIVE to sell your products allows you to engage with customers, build your brand and share your brand's story, as well as engage directly with your audience. If you're still on the fence about LIVE selling, find out the benefits of going LIVE and why you get started ASAP!

Guidance and tips for LIVE

This module provides basic Livestream-selling knowledge in an easy-to-follow format. Browse through to get information about how to make your LIVE session more successful.
Click Get more tips to learn more livestream-selling techniques, and:

• Policy and violations
• Advanced tips tailored to your product category

Promote upcoming LIVEs with teaser videos

To encourage and inform potential customers of future sales on LIVE, be sure to create and post teaser videos on your TikTok with information on when viewers can tune in — doing so can help garner excitement, gain traction, and drive traffic to your LIVE.
Follow our best practices in your teaser videos to ensure that you're setting up your LIVE for success:

• Use hashtags such as #flashsale, #tiktokshop, #makeup, or #shopping — you can include any relevant product categories to attract your audience
• Direct your audience to check out your LIVE event by adding the details to your TikTok bio
• Include eye-catching phrases to promote your LIVE event

Ready to get started? Check out these examples from creators and brands for inspiration on creating your own LIVE teaser video.

Why does this work? TikTok creator Jeffree Star uses relevant hashtags and engaging language to gain attention and drive traffic to their upcoming LIVE Event.

Why does this work? In this example, e.l.f. Cosmetics provides a call-to-action for their audience directing them to their bio for the details of their upcoming LIVE Event.

Get inspired

Discover the top-performing LIVEs in your category to see what's trending and find inspirations for your next LIVE.

• Inspiration module on the main page
• Detailed inspiration page

Performance metrics and benchmarking

Come back to LIVE selling every time after you go live to view insights that can help improve your future LIVE performances with our informative analytics widget. You'll be able to find data such as total views, GMV and more.