How to Use Seller Coupon

11/08/2025

Summary

What is a Seller coupon on TikTok Shop and what benefits does it offer to sellers?

Seller coupon is a promotional tool sellers create in Seller Center to offer discounts, encouraging buyers to increase order value, boost sales, and clear seasonal stock. Sellers bear the cost and can combine coupons with other discounts and platform subsidies.

How can sellers create, manage, and modify Seller coupons effectively?

Sellers create coupons via Seller Center > Promotions > Promotional Tools, setting coupon type, discount, claim limits, and applicable products. After activation, only the event name, end time, and coupon quantity can be changed; other details are locked.

How do consumers find, claim, and use Seller coupons on TikTok Shop?

Users claim public coupons from business pages, carts, or live rooms, view owned coupons via their profile, and apply one Seller coupon per order at checkout. The system auto-applies eligible coupons if unclaimed, and users can review or opt out of coupon use during payment.

What are the key rules and limitations regarding discount rates and stacking of Seller coupons?

Discount rates must be between 5%-50% (soon 5%-90%), with minimum $0.50 discount. Multiple Seller coupons cannot stack; only the highest discount coupon meeting conditions applies per order after product-level discounts are deducted.

What strategic advantages do Seller coupons provide for sellers on TikTok Shop?

By setting minimum spend thresholds, sellers can offer larger discounts without losses, incentivizing bigger purchases and improving sales efficiency, especially for seasonal or clearance products, while leveraging multi-channel coupon distribution for wider reach.

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Seller Coupon

What is Seller coupon?

Seller coupon is a promotional tool that can be used by sellers in combination with other promotional tools. Sellers can set this up in the Seller Center where they bear the cost.

The benefits of using Seller coupon?

Encourage buyers to increase their total order value, to boost overall sales and stock clearance for seasonal products.
By setting a minimum spend, you can offer bigger discounts for your coupons without suffering a loss.
Notes on use：
- Seller coupons can be used in combination with Product Discounts, Flash Deal, and other Seller discounts, as well as platform subsidies.
- Multiple Seller coupons cannot be stacked, and the one with the greatest discount will be taken from the coupons that meet the conditions of use when the user settles.
- If the Seller has set up public coupons, users can get them from public channels such as business details pages, shopping carts, and live broadcast rooms.
Discount rate: Currently, you can set a discount rate between 1% and 30%. September 30th, the range will be adjusted to 5% to 90%.

How to Create Seller coupons

Access the coupon Tool:

Seller Center -> Promotions -> Promotional Tools -> Create a promotion -> coupon -> Create

Step 1: Fill In Basic Information

Coupon name (Note: This is not visible to buyers)
Claim period (local time)
Coupon validity
- Valid for X days after the date of claim (the validity period will start as soon as the coupon is claimed)

Specific periodStep 2: Specify coupon Settings2.1: Choose the coupon Type:

Amount off: Give customers a fixed amount off of their order
Percentage off: Give customers a percentage off of their order

2.2: Configure coupon Settings:

Amount Off coupon:

The discount rate must be set between 5% and 50%.
The minimum discount value must be at least $0.50.
The maximum discount must be equal to or greater than the coupon value, calculated as minimum spend × discount rate.

Set the monetary value for your discount
Set the minimum spend required for customers to apply the coupon
- Minimum spend thresholds for seller coupons are applied based on the order value after all product-level discounts are deducted
- Discount Rate Requirements:

Percentage Off coupon:

The discount rate must be set between 5% and 50%.
The minimum discount value must be at least $0.50.
The maximum discount must be equal to or greater than the coupon value, calculated as minimum spend × discount rate.

Set the percentage value for your discount
Set the minimum spend required for customers to apply the coupon
- Minimum spend thresholds for seller coupons are applied based on the order value after all product-level discounts are deducted
- Discount Rate Requirements:

2.3: Specify the Claimable Quantity

When you set up the claimable quantity, you can also view the estimated spend totally according to the coupon setting.

2.4: Set the Number of Claims Per Customer

Step 3: Specify the coupon's Scope

The coupon can be applied to either the entire shop or specific products only.

Step 4: Select Products

Click "Specific products" to select products. You also have the option to filter by product category, product name and product ID.Step 5: Submit Your coupon

How to view, edit and terminate seller coupon

Entrance

Seller Center -> Promotions -> Promotional Tools -> coupon -> My Promotions

Check, Edit or Terminate the Promotion

After the Seller coupon is created:

If the event has taken effect, you can only change the name of the event, the end time of the event, and increase the number of coupons available for the event, and other information cannot be modified;
If the activity has not yet taken effect, it can be modified except for the channel type;

How consumers interact with Seller coupons

User path1）How to claim Seller coupons?If the Seller has set up a public coupon, users can collect them from public channels such as business details pages, shopping carts, and live broadcast rooms;

2）How to view your own coupons

Click on the business details page - coupon to display all available coupons for the product (including business coupon and platform coupon);
Enter the coupon package to view all the coupons you own, the path is: TikTok Profile->Settings and privacy->Orders->coupon

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3）How to use Seller coupons?

If you have received the coupon, click "use" on the coupon to display all the products that the coupon applies to;
When the user settles, if there is a Seller coupon that can be used but not claimed, the system will automatically claim it for the user and deduct it when placing the order;
For each payment settlement (multiple settlements can be made through the shopping cart), only one Seller coupon can be used;
When the user settles, he can click the relevant position of the coupon to check which coupons he has used for this settlement, or choose not to use the coupon for this settlement;