Earnings Analytics

Summary

What is Earnings Analytics on TikTok Shop and what key features does it offer sellers?

  • Earnings Analytics provides sellers with detailed insights into their Shop’s revenue and fees from all transactions after January 1, 2025, including paid orders and settled adjustments.
  • It supports multiple time-based filters (order settlement, paid, ship, delivery times), SKU-level and account-level analysis, and data export for deeper financial review.

How does Earnings Analytics help sellers track and understand their expenses on TikTok Shop?

  • Sellers can view detailed breakdowns and trends of various expense items through charts and tables, enabling clear tracking of earnings and costs over time.
  • Expense categories include shipping fees, fulfillment fees, promotions, transaction fees, refunds, logistics adjustments, marketing costs, affiliate commissions, and more, with future plans for seller-configurable labels.

What are the implications of using Earnings Analytics for sellers managing their TikTok Shop business?

  • By leveraging granular financial data and trend analysis, sellers can optimize pricing, promotions, and operational costs to improve profitability.
  • The ability to export filtered data supports advanced accounting, reporting, and strategic decision-making tailored to specific time frames or SKUs.

What is Earnings Analytics?

This page helps you analyze your Shop’s revenue and fees based on all transactions, including paid orders and settled adjustments.
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Important Notes:
  • Only transactions created after January 1, 2025, are included in the analysis

What's New?

  1. We support multiple time-based filters to help sellers aggregate data and access financial insights based on their specific analysis needs. All filtered data can be exported for further use.
The following time dimensions are currently supported:
  • Order Settlement Time
  • Order Paid Time
  • Order Ship Time
  • Order Delivery Time
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  1. We support analysis at both the individual SKU level and the overall account level.
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  2. We support viewing changes in earnings and cost through both charts and tables, enabling sellers to clearly track trends and detailed data.
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  3. We support viewing the breakdown and trends of various expense items.
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Expense labels (Seller-configurable in the future)

ShippingTikTok Shop shipping fee
Fulfilled by TikTok Shop (FBT) shipping fee
Signature confirmation service fee
Shipping insurance fee
Customer-paid shipping fee
Customer-paid shipping fee refund
TikTok Shop shipping incentive
TikTok Shop shipping incentive refund
Shipping fee subsidy
Return shipping fee
FBT fulfillment fee
Customer shipping fee offset
Co-funded free shipping reimbursement
Return shipping label fee
Fulfillment fee reimbursement
Return shipping fee (paid by customers)
Return shipping fee reimbursement
Logistics adjustment
Logistics reimbursement
Logistics deduction
FBT warehouse service fee
Product PromotionSeller discount
Seller discount refund
OperationTransaction fee
Referral fee
Refund administration fee
TikTok Shop Partner commission
TikTok Shop reimbursement
Violation fee (settlement fee)
TikTok fees adjustment
Promotion adjustment
Adjustment from settlement account
Chargeback
Other adjustment
Rebate
Violation fee (credit card)
Seller mission reward
Bill payment (negative balance)
Activity adjustment
Sales proceed(negative balance)
Bill deduction for negative balance
Campaign resource fee Compensation
MarketingCo-funded promotion service fee
Campaign service fee
Campaign resource fee
Campaign Package
Additional Campaign Package
AffiliateAffiliate commission
Affiliate partner commission
Affiliate Shop Ads commission
Co-funded creator bonus
Affiliate commission deposit
Affiliate commission refund
TAP Shop Ads commission
Co-funded creator activity
AdsTop up ads balance using GMV payments