What is Earnings Analytics on TikTok Shop and who currently has access to it?

• Earnings Analytics provides sellers with detailed revenue and fee analysis for all transactions created after January 1, 2025, including paid orders and settled adjustments.
• Currently, this feature is in whitelist mode, meaning only select sellers have access to it.

What time-based filters and data views does Earnings Analytics support for sellers?

• Sellers can filter data by Order Settlement Time, Paid Time, Ship Time, and Delivery Time, and export filtered data for further analysis.
• Analysis is available at both individual SKU and overall account levels, with visualizations via charts and tables to track earnings and cost trends.

How does Earnings Analytics help sellers understand their expenses and fees on TikTok Shop?

• It breaks down various expense items such as shipping fees, fulfillment fees, promotion costs, transaction fees, refunds, commissions, and adjustments, with plans for seller-configurable expense labels.
• This detailed expense tracking enables sellers to monitor cost trends and identify key financial factors affecting their earnings.

What are the implications of using Earnings Analytics for TikTok Shop sellers?

• Sellers gain enhanced financial insights to optimize pricing, promotions, and operational costs by understanding detailed revenue and fee components.
• The ability to export and analyze data over multiple time dimensions supports strategic decision-making and performance tracking.