Introduction to the ACE Framework
07/28/2025
TikTok Shop has been on a journey since launching in the US in September 2023 to bring joy and inspiration to the shopping experience.
So far in 2025, our growing community of shoppers, sellers, and creators has driven impressive momentum across the TikTok Shop platform. With TikTok Shop, large brands and small businesses have a platform to be the storytellers of their brand and products, and shoppers are finding brands and products they didn’t even know they were looking for.
We continue to create tools and provide resources to help businesses to keep scaling on TikTok Shop. In June 2025, we officially launched ACE Framework, our new growth framework centered around "Assortment, Content, and Empowerment" in the inaugural TikTok Shop US Summit. As part of this rollout, we’ve launched a new tool in Seller Center that provides tailored, actionable guidance aligned with the A.C.E. pillars. This framework will guide future improvements designed to help sellers to attract the right audience, spark discovery, and drive long-term success on TikTok Shop.
The ACE narrative and playbook is a valuable resource for sellers and partners, offering a comprehensive introduction to the ACE framework. It also includes practical case studies to illustrate its application and detailed overviews of relevant product tools, empowering users to effectively leverage the framework in their operations. Please visit and download here:ACE Narrative: TTS US ACE Narrtive.pdfACE Playbook: ACE Playbook: Brand Growth with TikTok Shop.pdf
So far in 2025, our growing community of shoppers, sellers, and creators has driven impressive momentum across the TikTok Shop platform. With TikTok Shop, large brands and small businesses have a platform to be the storytellers of their brand and products, and shoppers are finding brands and products they didn’t even know they were looking for.
We continue to create tools and provide resources to help businesses to keep scaling on TikTok Shop. In June 2025, we officially launched ACE Framework, our new growth framework centered around "Assortment, Content, and Empowerment" in the inaugural TikTok Shop US Summit. As part of this rollout, we’ve launched a new tool in Seller Center that provides tailored, actionable guidance aligned with the A.C.E. pillars. This framework will guide future improvements designed to help sellers to attract the right audience, spark discovery, and drive long-term success on TikTok Shop.
The ACE narrative and playbook is a valuable resource for sellers and partners, offering a comprehensive introduction to the ACE framework. It also includes practical case studies to illustrate its application and detailed overviews of relevant product tools, empowering users to effectively leverage the framework in their operations. Please visit and download here:ACE Narrative: TTS US ACE Narrtive.pdfACE Playbook: ACE Playbook: Brand Growth with TikTok Shop.pdf