ACE Powered Insights

Summary

What new features are being introduced to the TikTok Shop Seller Center in November 2025 to help sellers grow their business?

  • TikTok Shop is launching ACE-powered diagnostics modules in Growth Center, Seller Analytics, and the Seller Center Homepage, offering personalized, data-driven insights and actionable recommendations based on Assortment, Content, and Empowerment performance.
  • These modules provide tailored growth opportunities, structured performance diagnosis, benchmark comparisons, and a centralized dashboard with focused updates and educational content to guide sellers effectively.

How do the new ACE-powered diagnostics modules support sellers in identifying and acting on growth opportunities?

  • The Growth Opportunities module offers personalized recommendations and practical tasks based on store data and category benchmarks, helping sellers pinpoint and act on immediate improvements.
  • Shop Analytics breaks down performance into ACE dimensions, highlights strengths and gaps, and uses industry benchmarks to set realistic goals, automatically guiding sellers to targeted actions.

What are the key benefits and implications of the ACE framework integration for TikTok Shop sellers?

  • Sellers gain a cohesive, multi-entry diagnostic experience that maximizes visibility of insights and recommendations, fostering data-informed decision-making and continuous business growth.
  • By showcasing success stories and providing actionable steps, the framework encourages innovation and empowers sellers to optimize assortment, content, and empowerment strategies effectively.
In November 2025, we are upgrading TikTok Shop Seller Center to provide sellers with data-driven insights and personalized, actionable recommendations based on the ACE framework to help grow your business.
New Diagnostics Modules in Growth Center, Home, and Analytics: We have three new ACE-Powered areas that provide you with a curated list of recommended actions based on your Shops analysis of Assortment, Content, and Empowerment performance. Find out more about them below.
The diagnostics tool will have multiple entry points on the Growth Center, Seller Analytics, and the main Seller Center Homepage to maximize visibility and create a cohesive experience. They are all powered by ACE with individual features on each page. Find out more about them below. Growth Opportunities (Available Today) View Nowimage
Tailored insights for every seller: Personalized growth recommendations based on store data and benchmarks within the same category and tier, to help merchants identify growth opportunities.Actionable steps for immediate impact: Beyond insights, we offer clear, practical task recommendations that merchants can act on right away to drive measurable improvements.Success stories to inspire innovation: By showcasing real examples of merchant success, we help inspire new strategies and ideas to fuel growth across stores.
  1. Shop Analytics (Available Nov. 10th)
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Structured & comprehensive performance diagnosis: Breaks down overall shop performance into ACE dimensions and granular factors, giving merchants a clear view of strengths and gaps.Benchmark-driven, data-informed evaluation: Provides industry comparisons to help merchants understand their relative standing and set realistic improvement targets.Actionable insights that drive impactAutomatically highlights opportunities and guides targeted actions across assortment, content, and empowerment.
  1. Home (Available Late Nov. )
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Your dashboard: Your spotlight curated and effective business insights with actionable recommendations will get you moving in the right direction. Focused updates: Get the info you need in the most critical areas of operations while accessing key educational content. Learn more about the ACE Framework here.