TikTok Shop Creator Community: ALL IN FOR BFCM!
10/29/2025
Summary
What is the TikTok Shop Creator Community ALL IN FOR BFCM Challenge and how can creators participate?
- It’s a regional competition (Nov 1–Dec 1) where creators post shoppable videos and LIVEs using specific hashtags to earn points for prizes and regional bragging rights. Participation requires joining Creator Connect, registering for the BFCM campaign, and joining a regional Discord team.
How do creators select samples and join regional teams for the challenge?
- Eligible creators select up to 5 free product samples from partner brands between Oct 18–31 via Creator Center. Regional teams open the week of Oct 20 on Discord, where creators join their region’s channel to get updates and collaborate.
What are the key content and hashtag requirements to earn points in the challenge?
- Creators must post shoppable videos or LIVEs using #TikTokShopBlackFriday or #TikTokShopCyberMonday plus their regional hashtag (e.g., #TTSWest). TasteMakers add city hashtags. Missing or misspelled hashtags disqualify content from points and awards.
How does the point system work and what rewards can creators and teams earn?
- Points come from videos, LIVEs (double points), GMV sales, and Discord engagement. Prizes include surprise Pop-Up Prize Boxes, $2,000 individual creator prizes, regional sample giveaways, sponsored dinners, and a TikTok Shop Community Brand Trip with airfare and accommodations.
What resources and support are available to help creators succeed in the challenge?
- Creators get a Product Cheat Sheet with brand info and creative tips, live webinars for Q&A and strategy, and ongoing updates via email, Creator Center, and Discord. Community moderators and TikTok Shop staff provide support throughout the challenge.
ALL IN FOR BFCM: Creator Community Challenge
Your region. Your community. Your moment. 🚀🛍️ What It Is
Get ready for the TikTok Shop Creator Community’s biggest challenge of the year — where creators across the U.S. rally with their regions to post shoppable videos, go LIVE, and earn rewards during the #TikTokShopBlackFriday & #TikTokShopCyberMonday season.You won’t be competing against the entire platform — just within the Creator Community — so your odds of winning (and earning rewards) are higher than ever. From surprise Pop-Up Prize Boxes 🎁 to $2K creator prizes 💰 and a Community Brand Trip ✈️, there’s so much on the line this season.
👉 Not in Creator Community yet? Join Creator Connect to get access to the Challenge!🎥 Watch: How to Go ALL IN for BFCM: Learn the ins and outs of the challenge straight from our Creator Leads 🫶 — from claiming samples to joining your region and boosting your team’s points.
🎯 Challenge Roadmap
STEP 1: Select Your Samples (Now – Oct 31)
Sample selection is rolling out in waves based on creator badge color, starting Oct 18.When you’re eligible, you can select up to five (5) samples from participating brands to feature in your TikTok Shop content and register for the official Black Friday & Cyber Monday campaign in Creator Center > Campaigns to ensure your content qualifies.
By completing Step 1, you’re officially stepping into the Creator Community BFCM Challenge — launching Nov 1.
Selections close Oct 31, so claim yours early while supplies last!
👉 Keep an eye on your email and Creator Center notifications to see when your selection window opens.
STEP 2: Join Your Regional Team (Opens week of Oct 20)
Five regional “houses” will represent creators from across the U.S.:| Region | Hashtag | Team Captain(s) |
| West | #TTSWest | Lolita |
| Midwest | #TTSMidwest | Janelle |
| Northeast | #TTSNortheast | Toya & Nay |
| Southwest | #TTSSouthwest | Tearra |
| Southeast | #TTSSoutheast | Kat |
👉 Not in one of these communities yet? Join Creator Connect to get access to the Challenge!
💬 TasteMakers: You’ll utilize your existing city channels throughout the challenge to rally your local community and compete for city-level bragging rights.STEP 3: Create & Compete (Nov 1 – Dec 1)
Once the challenge begins, every shoppable video, LIVE, and GMV dollar helps your region climb the leaderboard.Use these hashtags so your activity counts:
- #TikTokShopBlackFriday or #TikTokShopCyberMonday
- Your regional hashtag (e.g., #TTSWest, #TTSSoutheast)
- TasteMakers only: Add your #CityHashtag (e.g., #TasteMakersMiami)
You’ll earn points for your region and compete for individual, regional, and brand prizes.The point system is as follows:
Nov 1 – 26 | Nov 27 – Dec 1 (Double points during BFCM week) | |
| 1 Shoppable Video | +1 | +2 |
| 1 Shoppable LIVE | +2 | +4 |
| Every $100 in average GMV | +5 | +10 |
| Team with most Discord messages sent(Awarded daily) | +5 | +10 |
| Most Improved Region (Awarded halfway through) | +10 | +20 |
| Regional Team Bingo(Details to come) | 1st - 500 pts 2nd - 400 pts 3rd - 300 pts 4th - 200 pts 5th - 100 pts |
📌 BONUS: Product Cheat Sheet: Know Your Samples
Get to know the brands and products you’ve selected for your content!Use this guide to find key talking points, brand insights, and creative inspiration for your videos and LIVEs.
👉 View the BFCM Product Cheat Sheet(Includes brand descriptions, product names, and creator playbooks or briefs where available.)
STEP 4: Celebrate the Wins (Dec 2–10)
Winners will be announced in early December — with recognition and prizes for top creators and teams. 🥳PRIZES!
| Category | Winners | Prize Details |
| Pop-Up Rewards(During Challenge) | Participants who discover and submit Pop-Up Prize Boxes | Find hidden Pop-Up Prize Boxes in BFCM educational content — each box = one entry to win surprise swag, gift cards & cash prizes.  Submit screenshots here! |
| Regional Team Winners | 1 Winning Region | Exclusive Free Sample Giveaway with 10 featured brands |
| City Team Winners (TasteMakers only) | 1 Winning City | Sponsored Brand Dinner in the winning city + potential invite to the TasteMakers Birthday Party in December |
| 🌟 Top 3 Individual Point Earners | Top 3 creators overall | Prize valued at $2,000 each |
| 💰 Top 5 GMV Earners | Top 5 creators by GMV | Spot on the first-ever TikTok Shop Community Brand Trip(includes airfare + accommodations) |
🗓️ Key Dates
- Oct 18 → Sample selection opens (rolling waves by Creator badge color)
- Week of Oct 20 → Regional teams open
- Nov 1 – Dec 1 → Challenge live
- Nov 26 – Dec 1 → Double points week
🔔 Stay Connected
Keep an eye on your email, Creator Center, and Discord for updates.🎓 Community Webinars — Join Live Q&As & Tips
We’re hosting live sessions to walk you through the ALL IN FOR BFCM Challenge — including how to maximize your content, earn points, and make the most of your samples.
Come connect with TikTok Shop staff and your community leads, get answers in real time, and pick up insider tips to help your region climb the leaderboard.📅 Upcoming Webinars:
- Sat 10/25 @ 1PM PST / 4PM EST: Sign up
- Sat 10/25 @ 4PM PST / 7PM EST: Sign up
- Sun 10/26 @ 1PM PST / 4PM EST: Sign up
- Sun 10/26 @ 4PM PST / 7PM EST: Sign up
- Mon 10/27 @ 4PM PST / 7PM EST: Sign up
🌟 Featured Brand Partners
Big thank you to our participating sponsors & sample partners!
TRTL Travel | Moira Cosmetics | Bloom Nutrition | Wonderskin | Torriden US | SNAP Supplements | Sweet Mayhem | Stila Cosmetics | Neutrogena | SKINN Cosmetics | Beekman 1802 | Buttah Skin | CLEARSTEM | Glossed By Nae | Boomba | Padiano's Kitchen | Underoutfit | Leonisa | Fashion Nova | Airthreds | JoeCo Living | New Chapter | Lia Organics | Zolae Beauty | Shark Home | Ninja Kitchen | Danessa Myricks Beauty | SelfHabFAQ
🏁 Challenge Overview
What is the Creator Community ALL IN FOR BFCM Challenge and how does it work? The Creator Community Black Friday Cyber Monday (BFCM) Challenge is a regional initiative across TikTok Shop’s Creator Connect, Top Tier, and TasteMakers communities.Creators team up by region (and city for TasteMakers) to post shoppable videos, go LIVE, and compete for prizes, visibility, and bragging rights.
What communities can participate?The challenge is open exclusively to members of Creator Connect, Top Tier, and TasteMakers. If you’re not part of one yet, join Creator Connect to get access and participate. 👉 Join here.
What if I’m in more than one community (e.g., Top Tier + TasteMakers)?You can stay active in both! Points are calculated across all communities, so your efforts count no matter where you participate.
When is the challenge?The challenge runs from November 1 – December 1.
🚀 Getting Started
How do I participate? 1️⃣ You must be a member of one of our Creator Communities (Creator Connect, Top Tier, or TasteMakers). If you are not yet a member, join Creator Connect here. 2️⃣ Register for the TikTok Shop Black Friday & Cyber Monday campaign in Creator Center > Campaigns.3️⃣ Join your regional team in Discord by heading to #pick-your-notifs, selecting your region, and turning on notifications for updates.
4️⃣ Post shoppable videos or LIVEs using the required hashtags (below) to earn points and prizes!
You can also to the graphics below for a visual overview:
 |  |  |
What hashtags do I use? All creators must include:
- #TikTokShopBlackFriday and/or #TikTokShopCyberMonday
- West → #TTSWest
- Midwest → #TTSMidwest
- Northeast → #TTSNortheast
- Southwest → #TTSSouthwest
- Southeast → #TTSSoutheast
#TasteMakersAtlanta | #TasteMakersMiami | #TasteMakersLosAngeles | #TasteMakersChicago | #TasteMakersAustin | #TasteMakersPhoenix | #TasteMakersNewYork | #TasteMakersPhiladelphia | #TasteMakersNashville | #TasteMakersDetroit | #TasteMakersSanDiego | #TasteMakersCharlotte | #TasteMakersSeattle | #TasteMakersDMV | #TasteMakersOrlando
Example Stack:#TikTokShopBlackFriday #TTSWest #TasteMakersLosAngeles
I forgot to use a hashtag or misspelled it.That’s okay — but note that the content won’t qualify for regional, city, or individual awards.
Where do I add hashtags for LIVEs?Add them in your live stream title or description before going live.
I’m a TasteMaker and my city doesn’t have a hashtag. What should I do?Use the closest city hashtag from the list above.
How do I know which region I belong to?Refer to the regional map provided to find your region.
💬 Discord Access & Support
How do I access the Discord server?Join Creator Connect — this unlocks access to the community and your regional channels. 👉 Join here.I opted into the wrong region. What do I do?Double-click the incorrect region in #pick-your-notifs to opt out, then select the correct one.
🎁 Samples & Products
What products qualify for the campaign?All TikTok Shop products qualify as long as the required hashtags are used.Additionally, a limited number of free samples from partner brands will be distributed to community members on a rolling basis.
How do I apply for free samples?If eligible, you’ll receive an email and Creator Center inbox message with a link to the product selection page between Oct 18–31.
How many samples can I select?You may select up to five (5) samples.
Why can’t I apply for samples from certain brands?Sample invitations are distributed on a rolling basis by badge color to ensure as many creators as possible receive access.
How do I know my badge color?You can find it in Creator Center, under your name.
Where can I learn more about the products and brands?Check out the BFCM Product Cheat Sheet, which includes brand descriptions, product highlights, and creative tips.
👉 View here
Which brands are participating?We’ve partnered with a wide range of TikTok Shop brands, including:
TRTL Travel, Moira Cosmetics, Bloom Nutrition, Wonderskin, Torriden US, SNAP Supplements, Sweet Mayhem, Stila Cosmetics, Neutrogena, SKINN Cosmetics, Beekman 1802, Buttah Skin, CLEARSTEM, Glossed By Nae, Boomba, Padiano's Kitchen, Underoutfit, Leonisa, Fashion Nova, Airthreds, JoeCo Living, New Chapter, Lia Organics, Zolae Beauty, Shark Home, Ninja Kitchen, Danessa Myricks Beauty, SelfHab
🏆 Points, Prizes & Winners
How are winners determined? Creators and regions earn points for:- Shoppable videos and LIVEs
- GMV (sales performance)
- Discord engagement (messages & activity)
What’s the point system?
| Nov 1 – 26 | Nov 27 – Dec 20(Double points during BFCM week) | |
| 1 Shoppable Video | +1 | +2 |
| 1 Shoppable LIVE | +2 | +4 |
| Every $100 in average GMV | +5 | +10 |
| Team with most Discord messages sent(Awarded daily) | +5 | +10 |
| Most Improved Region (Awarded halfway through) | +10 | +20 |
| Regional Team Bingo (Details to come) | 1st - 500 pts 2nd - 400 pts 3rd - 300 pts 4th - 200 pts 5th - 100 pts |
Do both live streams and short videos count? Yes! Both formats earn points — but LIVE content counts double.
What are the rewards?
Category | Winners | Prize Details |
| Pop-Up Rewards (During Challenge) | Participants who discover and submit Prize Boxes | Find hidden boxes in BFCM educational content — each one = one entry to win swag, gift cards & cash prizes |
| Regional Team Winners | 1 Winning Region | Exclusive Free Sample Giveaway with 10 featured brands |
| City Team Winners (TasteMakers only) | 1 Winning City | Sponsored Brand Dinner |
| Top 3 Individual Point Earners | Top 3 overall creators | $2,000 prize each |
| Top 5 GMV Earners | Top 5 by GMV | Spot on the first-ever TikTok Shop Community Brand Trip (airfare + accommodations) |
When will winners be announced? By December 10 via Discord and Creator Center updates.
Will I be able to see the leaderboard? Yes! Weekly leaderboard updates will be shared across all Discord servers.
🔔 Updates & Support
Where can I get campaign updates? Check your email, Creator Center, and Discord announcements regularly — and make sure your notifications are turned on.Still have questions? Tag your community moderator or TikTok Shop staff in Discord — we’re here to help!