Overview

This guidance focuses specifically on the use of TikTok Shop branding for marketing materials that promote products sold through TikTok Shop in the Americas region (i.e., US, Mexico, and Brazil). Sellers are permitted to use the official "Available on TikTok Shop" logo in their promotional content to highlight the availability of their products on TikTok Shop. No formal review or approval is required for use of this logo, provided all usage guidelines are followed. Any other use of TikTok Shop trademarks, logos, design elements, or brand assets requires review and written approval from TikTok in accordance with our Terms of Service. Sellers should contact their account manager for additional support.

Usage requirements

If you are a TikTok Shop seller, you may use the "Available on TikTok Shop" logo if the following are met:

• You must be onboarded to TikTok Shop and actively selling products in order to use this logo.
• You use the logo only to advertise that your products are available for purchase on TikTok Shop.
• You may not use the logo in a manner that suggests endorsement or sponsorship by TikTok Shop, harms TikTok Shop's reputation or goodwill, disparages TikTok Shop or its products or services, or is not expressly permitted under these guidelines.
• You may not alter the logo in any manner, and it must appear in its entirety.
• You may not use any TikTok logos or other trademarks, other than the "Available at TikTok Shop" logo, in your online or offline marketing materials, unless explicit permission is granted to you by TikTok.
• You may not use the logo on the physical packaging and/or on your product
• You may not use the logo co-branded with your own logo.
  • In certain scenarios, a seller may highlight their products are available on multiple retailers. This is referred to as a "logo line up" and is permitted.

TikTok Shop reserves the right to modify these guidelines and/or the approved logo at any time and may revoke permission or require removal for use of the logo if its use does not comply with these guidelines.

"Available on TikTok Shop" logo

There are two versions of the "Available on TikTok Shop" logo for use in your promotional and marketing materials. When using the logo, you may only use approved color options. Always select the version that provides the highest contrast and legibility against your background.
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By downloading and using this logo, you agree to the usage guidelines set out within this document in conjunction with our Legal Terms and Terms of Service.

Usage guidelines

Correct background usage

Follow the guidelines below to ensure proper logo usage across different background colors within TikTok Shop's brand identity system.

Clear space

Clear space is defined by the height of the letters in the logo. This margin scales proportionally with the size of the mark—when the logo increases in size, its clear space should increase accordingly.

Minimal size

For optimal clarity and brand consistency, the logo must not be reduced below the minimum size specified in this guide. Any usage smaller than the defined minimum compromises readability and is not permitted.

Incorrect usage examples

The following examples illustrate improper applications of our logo. Avoid these treatments to maintain clarity, consistency, and brand integrity.

Restrictions

The "Available on TikTok Shop" logo is intended for advertising the sale of your products on TikTok Shop. Other phrases using the TikTok Shop logo are not permitted, unless explicit written permission is granted to you by TikTok. These include but are not limited to the following:

• TikTok Shop logo
• TikTok Shop Fashion
• TikTok Shop Global Pick

Do's and Don'ts