Campaign Dashboard Overview

Campaigns are key opportunities for sellers to boost sales and acquire new customers. Campaign Dashboard provides real-time insights into shop sales, product performance, and content effectiveness during mega campaigns. It also issues timely alerts for content violations and potential out-of-stock risks. Once you've successfully joined a mega campaign, you'll automatically gain access to its corresponding dashboard.
Campaign Dashboard offers a simple and efficient way to track campaign performance. You can quickly assess results and progress, adjust strategies in real time, and explore detailed metrics for deeper performance analysis.

What's New

To help sellers gain clearer visibility into performance, traffic, content supply, and ad investment efficiency, we've upgraded the real-time Campaign Dashboard with the following new features:

• Added Day and Campaign period view: Add daily view for yesterday or any completed campaign days. Now you can switch among Today(real-time data), Daily(daily data for yesterday or any completed campaign days), and Campaign Period(aggregated data) views.
• Added Benchmark Comparison of Core Data: Offer the same benchmark as ACE Framework (upcoming), enabling you to compare your own performance with top sellers in the same category and in the same or higher GMV tier.
• Added Baseline Comparison of Campaign GMV: Compare your campaign day GMV performance with your shop's previous daily GMV (any day within the past six months)
• Added Marketing Data: Offer a real-time view of your content supply from both creator and your self-operated accounts, as well as ad investment metrics from your primary ad account. When benchmark data becomes available, it provides guidance and quick links for timely optimization.
• Added Traffic Breakdown: Provide deeper visibility into how your campaign traffic is distributed across different channels, along with their respective engagement and conversion efficiencies, helping you identify high-performing sources and optimize your marketing focus.
• Added Conversion Funnel: Offer a visual view of the shopper journey from exposure to conversion, breaking down reach, engagement, and conversion metrics to help you better understand performance across customer acquisition stages.

Tip: With the newly added Yesterday View and its benchmark comparison, you can easily conduct daily post-campaign reviews to assess performance and identify opportunities to optimize your campaign strategy.

How to use Campaign Dashboard

Entrance

Entrance 1: Seller Center > Analytics > Shop analytics > Ongoing events on the right > Black Friday & Cyber Monday -> View performance
Entrance 2: Seller Center > Analytics > Marketing analytics > Promotion > Campaigns > View performance on the banner
Entrance 3: Seller Center > Marketing > Campaigns > Manage your campaigns > Ongoing Campaign -> View Dashboard
Entrance 4 (Upcoming): Seller Center > Homepage > Click View performance on the banner

Features Introductions

Today, Daily and Campaign Period view

Throughout the duration of mega campaigns, you can head to the Campaign Dashboard to monitor your shop achievements in real time. At the top-right corner, you can switch between Today, Daily (select a specific campaign day from the calendar), Campaign Period views:

• Today: real-time data starts from 00:00 (US Seller Center time) till your viewing time
• Campaign Day: daily data for yesterday or any completed campaign days
• Campaign Period: aggregated data from campaign start day till your viewing time

This allows you to easily review performance from different time frames.

Set up your campaign goal and keep on track

At the top of the page, you can view your achievements during the campaign period. Click Set Target to set your campaign goal and track your progress in real time.
If you want to compare your campaign day GMV performance with your shop's previous daily GMV, use the calendar icon to select any specific day within the past six months for self-comparison. This function is currently available only in Daily View.
Difference in % = (Campaign day GMV - Selected day GMV) ÷ Selected day GMV * 100%

Core data

We've enhanced the Core Data section by adding:

• Product Impressions: The total number of times a product appeared in LIVE streams, videos, and product cards.
• Estimated Tiktok Contribution: This is the estimated amount contributed by TikTok to your shop's GMV, including contribution to both product and shipping. It is a pre-settlement estimate; the final settled amount can be viewed under Finances in Seller Center.
• Benchmark Comparison: Similar to ACE on the Analytics home page, you can compare your key campaign metrics against the average performance of top sellers in your current or higher tier and is refreshed on a daily basis. You can check your benchmark tier on Seller Center -> Analytics -> Shop analytics -> Shop Insights based on ACE framework (upcoming).

*Estimated Tiktok Contribution doesn't have benchmark data.Benchmark callouts:

• Difference in % = (Selected day metrics - benchmark day metrics)÷benchmark day metrics * 100%
• Availability: Benchmarks are available for daily and aggregated campaign periods. Real-time data is excluded from benchmark calculations.
• Update frequency: Benchmark data updates after the full day's data is finalized, typically reflecting the previous day. In case of delays in data processing, results from two days prior will be displayed instead.

Tip: With the newly added Yesterday View and its benchmark comparison, you can easily conduct daily post-campaign reviews to assess performance and identify opportunities to optimize your campaign strategy.

Marketing

Marketing section is newly added to help you measure your content and marketing effort during the campaign period. It includes core metrics from both content supply and ad investment dimensions. When benchmark becomes available, we will provide suggested actions and re-direct links for you to take immediate actions.

• Creator Video/LIVEs: New videos published or new LIVE streams hosted by creator accounts.
• Seller Video/LIVEs: New videos published or new LIVE streams hosted by sellers' marketing accounts and linked accounts.
• Ad spend and Ad gross revenue from your primary account: Primary account refers to the ad account you have selected in Seller Center → Marketing → Shop Ads. Data will refresh automatically when you update your primary account.

*Ad gross revenue doesn't have benchmark data.

• Optimize immediately: Click "Optimize now" to access related pages where you can review details or take immediate optimization actions.

You can click on the Arrow icon on the top-right to view the hourly or daily trends for each metric.
*Under daily view, hourly views are only available for Ad spend and Ad gross revenue.

Content and Sub-campaign performance ranking

We combined LIVE, Video, Sub campaign modules into one section now,

• In the LIVE and Video modules, the top performing content is listed out in real-time, including your own content and affiliate content. Any existing LIVE violations will be indicated at the top of the LIVE module. For a more detailed analysis, click on the Arrow icon.
• In the Sub campaign module, view the orders and revenue of sub campaigns that you joined.

Detail page for Video:

• On the detail page, more metrics are available when you click Metrics to customize, and you can also search for a specific video in the search bar. Additionally, you can switch between linked-account and affiliate video with just one click on the top of the table — GMV contribution rates are provided here.

Detail page for LIVE:

• Similar to the video detail page, more metrics are available when you click Metrics to customize, and you can also search for a specific LIVE in the search bar. Additionally, you can switch between linked-account and affiliate LIVE with just one click on the top of the table.
• You can switch to view any LIVEs with violations, or LIVEs that have joined Key Livestream sessions with just one click on the quick filter. If you need more detailed analytics on LIVE, click Live Console to achieve real-time monitoring or a performance recap.

Tip: In the detail table, you can sort by core metrics that you'd like to focus on, as well as identify the metrics that you can take action on — this can include re-collaborating with creators or creating ads.

Product performance and inventory alerts

You can click Metric on the top-right to customize the metrics you want to view. Click on the Arrow icon to view the product table for detailed analysis.
Core metrics for product stock management:

• Add-to-Cart Rate: The percentage of individual customers who added products to their cart after viewing the product detail page to help you identify potential high-demand items, enabling better inventory and promotion planning
• Stock: Real-time product stock statuses are provided for you to quickly view your inventory and take any action needed.
• Status: Stock status will give you alerts on upcoming out-of-stock issues in the next 7 days or within the campaign period, depending on which period is shorter.

Campaign products/All products filter: Switch between campaign products and all products to view all the products or campaign products.
Out of Stock filter: Select the Out of Stock filter to view all the campaign products that need to be replenished. You can also easily create ads for the top products with just one click.
Detail page for product:

• Click Create Ad to launch advertisements for the product
• At SKU level, click + Add Stock to replenish inventory for the product

Traffic Source Breakdown

We introduced a new Traffic section, providing deeper visibility into the distribution, engagement and conversion efficiencies of your product impressions. You can combine the Traffic section with the Marketing section to strategize your optimization.
Key metrics include:

• Impression Share: Understand which channels contribute the most exposure to your campaign.
• CTR: Click-Through Rate - measure how effectively your products attract shopper interest.
• CTOR(SKU Orders): Click-to-Order Rate - calculated as SKU Orders ÷ Clicks. This metric helps you assess the efficiency of converting engagement into actual orders

Conversion Funnel

We added a new Funnel View that visualizes the shopping journey from exposure to conversion, helping you understand performance more intuitively across different stages of the campaign.
This view provides a clear breakdown of your shop's unique reach, clicks, and conversion behaviors, enabling data-driven decisions to improve campaign efficiency.
Key metrics include:

• Avg. Unique Reach – The average daily number of distinct users exposed.
• Avg. Unique Clicks – The average daily number of unique users who clicked on your product impressions.
• Avg. Daily Customers – The average daily number of customers who completed purchases.

*All customer data is deduped daily. When campaign period is selected, a daily average value is displayed for reference.
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