Shop Recognition Program

Highlighting and rewarding influential brand sellers that demonstrate trust, reliability, and operational excellence.

• Gain credibility: Establish your store as a trusted seller, with TikTok's verification and badges to display on your shop profile.
• Boost confidence: Encourage shoppers to buy from you when you highlight your store's track record of strong performance.
• Increase visibility: Stand out from other sellers by getting featured in promotions and recommendations, reaching more shoppers.

How It WorksOur Shop Recognition program is designed to acknowledge and reward the select group of sellers who consistently stand out. Earning a badge is a mark of being a recognized, reliable seller who demonstrates a commitment to operational excellence and a seamless shopping experience for buyers.
Shop Recognition introduces three badges to help shoppers identify quality and trustworthy shops: Official Shop, Gold Star Seller, and Silver Star Seller. Each seller can only have one of these badges at a time. For example, a seller can not have both an Official Shop and a Gold Star Seller badge.
Notable brands who meet the Official Shop requirements can receive an Official Shop badge. Otherwise, they can participate in the performance-based recognition program, which includes Gold/Silver Star seller badge.
At a high level, we offer badges in two categories:

• Brand Shop Recognition: Brand shop recognition awards the Official Shop badge to branded shops or authorized sellers/resellers verified by TikTok Shop, highly-rated by customers, and committed to providing a premium shopping experience. Shops with the Official Shop badge gain stronger visibility, better protection, and powerful growth tools—helping them stand out, build trust, and reach more customers. Gaining and maintaining the badge ensures continued access to these exclusive benefits.

• True trademark owners will be asked to go through the Automatic Trademark Verification (ATV) process
• Exclusive Authorized Sellers can provide a Letter of Authorization that was issued by the owner of the brand
• Official (or Class 35) Wholesalers interested in being designated as an Official Shop will be required to provide a Class 35 trademark or provide an Exclusive Letter of Authorization (LOA) provided by a company with a Class 35 trademark.

• Star Seller Recognition: A two-tier program designed to celebrate stellar performance.
  • Gold Star Seller: The Gold Star Seller badge is given to shops that consistently deliver excellent customer experiences with their product selection, product quality, and other key metrics.
  • Silver Star Seller: The Silver Star Seller badge is given to shops that have consistently met performance standards for their produIct selection, product quality, and other key metrics.

If you need any assistance with your shop's badge, please contact customer service or your Account Manager.

Official Shop Badge

To ensure that the Official Shop badge remains the highest symbol of authenticity and trustworthiness, we are also strengthening the requirements for our Official Shop badge program.

Complete Official Shop Verification

As the first part of meeting the criteria for the Official Shop badge, we require sellers to apply for Official Shop qualification. Shop Verification is the process of confirming your shop's authenticity and brand authorization. Once your shop is verified, you will be eligible to meet additional performance criteria to earn the Official Shop badge.
For qualified sellers, you will see a module at the bottom of your Brand Recognition page encouraging you to complete Brand Shop verification.

UI & experience subject to change

After clicking Apply verification, please be sure to verify your shop type based on the option that best aligns with your business:

• Official Shop - Brand: Best for Brand owners or Exclusive Authorized Sellers. You will be able to verify with your Trademark Number or an Exclusive Letter of Authorization
• Official Shop - Wholesaler: You will be required to provide a Class 35 trademark owned by your company, or you must provide an Exclusive Letter of Authorization (LOA) provided by a company with a Class 35 trademark authorizing you to sell their merchandise.

Exclusive Authorized SellerExclusive Authorization refers to authorization from the owner of the brand to the specific merchant, permitting only that merchant to operate an official shop on the TikTok Shop platform on behalf of the brand and as the sole official representative of that brand on TikTok Shop.
If your company name does not match the Trademark Owner listed on the USPTO, you can submit an exclusive authorization document to be certified as an official shop instead.

• An Exclusive Authorized Seller is the sole authorized retailer of the seller account. The Exclusive Letter of Authorization (LOA) must come and be issued by the owner of the brand.
• Additionally, you will need to provide a trademark number and a brand contact email for SGS/InsightRisk to verify the Exclusive LOA with the brand.
• This option will grant you the use of the Official Shop badge for this brand only. This means you will not be able to sell restricted brands or products to other brands once you are granted the badge.
• If there is already another seller that has been designated as an Exclusive Authorized Seller for the brand in question, you will not be able to apply for authorization.

❗IMPORTANT: The Exclusive Authorized Seller designation is not the same as exclusive distribution status, whereby other sellers can still list the branded products, but they will not have the Official Shop badge.
Official Wholesaler (Retailer)A Class 35 wholesaler is a business that buys goods in large quantities from manufacturers or suppliers and sells them to retailers or other commercial buyers, rather than to individual consumers. Under Nice Classification Class 35, wholesaling falls within “advertising; business management; business administration,” so it covers activities like sourcing products, managing inventory, distributing goods, and providing related business services.
On TikTok Shop, this allows official Wholesalers to list products without brand restrictions.

• If you are an authorized retailer, you will have access to normally restricted brands without the need for additional Brand Authorization.
• You will be required to provide a Class 35 trademark owned by your company, or you must provide an Exclusive Letter of Authorization (LOA) provided by a company with a Class 35 trademark authorizing you to sell their merchandise.
• Additionally, you will need to provide a trademark number, a Wholesaler website to verify legitimate business, and a brand contact email for SGS/InsightRisk to verify the Exclusive LOA with the brand.

Be sure to read our FAQs for even more information on the Official Shop Verification process.

Meet and Maintain Official Shop Performance Criteria

The Official Shop badge is a signal of elite service and reliability. To align with this, the Official Shop badge program requires sellers to meet certain service guarantees, which is reflected in our performance criteria requirements:
Maintain Every Day

1. Notable brand
2. Complete Official Shop Verification on your Brand shop recognition page in Seller Center (read our Policy Guide for documents you will need to be prepared with based on your business type).
3. Shop has the brand logo uploaded
4. Maintain a minimum of 5 sellable and in-stock products in your Shop
5. No customer reports of counterfeit products or other violations.
6. Provide a 30-day return window for all product categories. In rare cases, select Official Shops with prior platform agreements may follow alternative return windows

Maintain Average 30 Days

1. Enable free shipping coverage for at least 70% of your orders within the most recent 30 days.
2. We will calculate the average of your Shop Performance Soore (SPS) over the past 30 days, and this score must be at least 3.5

Star Seller Badges

To qualify as a Gold Star Seller, your shop must meet the following criteria:

• Be actively involved on TikTok Shop
• Have a shop logo
• Seller Reputation Points: >10000
• Positive Product-Rating Rate: ≥80%
• Shop Performance Score (SPS): ≥4.0
• Have at least one active product listing

To qualify as a Silver Star Seller, your shop must meet the following criteria:

• Be actively involved on TikTok Shop
• Have a shop logo
• Seller Reputation Points: >2000
• Positive Product-Rating Rate: ≥80%
• Shop Performance Score (SPS): ≥4.0
• Have at least one active product listing

How are Seller Reputation Points calculated?

Seller Reputation Points are calculated based on customers' product rating per order, as follows:

Accessing your Brand Recognition Page

For sellers who qualify for the Brand Recognition category of the Shop Recognition Program, you can navigate to your Brand Recognition Page using the sidebar in Seller Center.
To find the Brand Recognition page, go to Seller Center > click on Growth > Click Brand seller recognition

How to use the Brand Recognition Page

1. Review your Brand Recognition Benefits
   • See your Brand Recognition benefits at-a-glance
   • Click any "question mark icon" to see more information and access additional resources to understand the benefits available to you and how they help your Shop stand apart
2. Check Criteria & Qualification Progress

Badge eligibility is reviewed over a 30-day period, with evaluations conducted on the first of each month. For example badge eligibility for the month of February 2025 would occur on February 1st, 2025, reviewing how your Shop did against the criteria through the month of January 2025.
Please note that shop criteria is measured on two cadences depending on the metric:

• Maintain every day: Program criteria such as having a notable brand, having an uploaded logo, maintaining low IPR risk, having 5 or more sellable products listed, and offering 30-days free returns will have to be maintained every day
• Maintain monthly: Other program criteria such as having a Shop Performance Score ≥3.5 and free shipping coverage accounting for ≥70% of your catalog will be evaluated on a monthly basis

To avoid issues with data processing at the end of the month, we recommend meeting all badge criteria a couple of days before the evaluating period ends.

• Review your progress to-date on the required 30-day performance criteria to understand any outstanding action items needed to receive/maintain your Official Shop badge
• Click any "question mark icon" to see more information and access relevant pages for deeper insights

3. Stay up-to-date on Shop Recognition alerts

If you encounter any issues receiving a badge for the month, a banner will appear on the Shop Recognition page guiding you to contact your Account Manager (if assigned) or Support.
Important Note:

• If you are a brand owner, and all listed products are from a single brand, your shop name must include the brand name unless you are Class 35. This will automatically be enforced as you upload your Authorized Trademark Validation (ATV).

The review of a brand name usually takes ~2 business days, so follow the above guidance to avoid any issues with receiving a badge.

Accessing your Star Seller Page

Important Note: Badge eligibility is reviewed over a 30-day period, with evaluations conducted on the first of each month. For example badge eligibility for the month of February 2025 would occur on February 1st, 2025, reviewing how your Shop did against the criteria through the month of January 2025.
To avoid issues with data processing at the end of the month, we recommend meeting all badge criteria a couple of days before the evaluating period ends.
For sellers who qualify for the Star Seller Recognition category of the Shop Recognition Program, you can navigate to your Star Seller Page using the sidebar in Seller Center. Click on 'Account Health' > 'Star Seller'.

How to use the Star Seller Page

1. Check Tiering & Benefits
   • Hover to switch between tiers and view associated benefits.
   • Hover to see where badges are displayed.
2. Explore Shop Recognition Badge Criteria
   • Hover over metrics for detailed explanations via tooltips.
   • Click to access relevant pages for deeper insights.
3. Understand Seller Reputation Points
   • View clear scoring standards to track and improve performance.

FAQ

1. What is the Shop Recognition program?

2. I have multiple Shops, do they all get the badge?

3. What are the different badges?

The new program features three badges: Official Shop, Gold Star Seller, and Silver Star Seller. A single store can only have one of these three badges.

4. Who is eligible for these badges?

5. Are these badges permanent?

No. Sellers must continuously maintain eligibility requirements to have a badge. We refresh sellers' shop performance data on a monthly basis, including customer service feedback, the number of products available for sale, and Shop Performance Score, to name just a few areas. This means that a seller may lose a badge immediately if they cannot maintain the applicable operation requirements (e.g. Having a logo uploaded or having at least 5 sellable products, etc.). However, they can also regain it later if their performance improves. Similarly, a seller may move between Gold Star Seller and Silver Star Seller levels.

6. How can sellers check their badge status?

• Brand seller recognition page: Found within the Growth section of Seller Center, this page will provide clear guidance on how your shop can achieve and maintain the Brand Recognition badge -- Official Shop,
• Star Seller program page: Found within the Account health section of Seller Center, this page will detail the criteria and benefits for the Star Seller Recognition badges -- Gold Star Seller or Silver Star Seller.

7. Do these badges replace the blue checkmark?

No, the verification badge and blue checkmark will appear together with Brand Recognition badge (Official Shop).

8. Can I appeal my Gold or Silver Star Seller status if I disagree?

Yes, you can appeal your Star Seller status in Seller Center by following these steps:

1. Click Account Health, then Star Sellers. On the Star sellers page, click "Correct Star Sellers badge"
2. File an appeal based on the reason you believe you need a correction.
3. Once you've submitted your appeal, you can click Appeal Details to monitor the status.

1. I want to list branded products and want to get my trademark verified. Do I need to go through the Official Shop Verification process? If you are eligible, we welcome you to get badged. However, a consideration to keep in mind is that Official Shops will need to only sell products under the brand they own unless you have a Trademark Class 35. If you do not wish to face this restriction, you are able to verify your trademark and not face this limitation in our Qualification Center.
2. What restrictions do I face as an Official Brand Shop? You may not list any other brands in your shop (unless you are Trademark Class 35). If you fail to remove products that feature other brands on your shop, you will be at risk of having your Official Brand status revoked.
3. What restrictions do I face as a Wholesaler? Wholesalers do not face restrictions for listings. Wholesalers can list any restricted brand and will only be restricted on the category level.
4. What is an Exclusive Letter of Authorization? An exclusive letter of authorization is a brand signed document allowing the exclusive rights for that seller to be the brand's representative on the platform. For the official shop, the seller can provide an exclusive LOA either for a Class 35 trademark (Wholesaler) or any other form of trademark for the official brand shop. Additionally, if the merchant entity is inconsistent with the trademark entity, an Exclusive Letter of Authorization (Exclusive LOA) must be provided.
5. What is a Class 35 Trademark? A Class 35 wholesaler is a business that buys goods in large quantities from manufacturers or suppliers and sells them to retailers or other commercial buyers, rather than to individual consumers. Under Nice Classification Class 35, wholesaling falls within “advertising; business management; business administration,” so it covers activities like sourcing products, managing inventory, distributing goods, and providing related business services.
6. What if I'm already a Brand Owner? If you have gone through the ATV process and are recognized as a notable brand, you will be prompted to select one of your trademarks in the Official Shop page.