Tiktok Shop Academy

Growth Opportunities

01/15/2026

Overview

Growth Opportunities is a centralized diagnostics and action hub within TikTok Shop Seller Center designed to turn complex data into clear business outcomes.
Driven by our ACE (Assortment, Content, and Empowerment) Framework, Growth Opportunities analyzes your shop's performance against category benchmarks to provide personalized, high-impact recommendations.
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Key Features & Updates

Unified Task & Action Hub

The interface has been refreshed to bring all suggested actions into a single, streamlined module. The previous "Mission List" is now fully integrated, allowing you to view and join tasks—such as posting shoppable videos or registering for campaigns—directly from your growth dashboard.
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ACE Categorization

To help you focus on specific business pillars, recommendations are now categorized into three distinct cards:
  • Assortment: Optimizing your product catalog and variety.
  • Content: Improving short-form video and LIVE performance.
  • Empowerment: Leveraging platform tools and services to scale.
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Intelligent Prioritization: "Most Recommended"

To maximize efficiency, the system automatically identifies the three most impactful actions for your shop. These are marked with a "Most recommended" tag, helping you decide where to focus your efforts first for immediate impact.
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Advanced Diagnostics & Benchmarking

Gain a deeper understanding of your shop's standing with enhanced data transparency:
  • Benchmark Comparisons: See how your store performs compared to others in your specific category and tier.
  • Deep-Dive Analysis: Hover over the "ACE diagnosis" tooltip and click "View analysis" to open a comprehensive data page that explains the logic behind each recommendation.
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Education & Inspiration

The module now provides dedicated space for strategic growth:
  • Seller Showcase: Explore real-world success stories from other merchants to inspire new strategies for your own store.
  • ACE Framework Guide: Access detailed information on the ACE methodology via a side page, available by clicking the top banner CTA.
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  • Task Detail Page: Learn detailed information about each task, including rewards and step‑by‑step guidance on how to complete the task. It can also help you discover TikTok Shop product features.
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Rewards

TikTok Shop offers rewards for winning challenges and completing certain tasks. You may receive:
  • Product Coupons for your customers
  • Ads Credits for running ads
  • Promote Coupons for boosting your videos or live
  • Cash rewards paid directly by the platform
Please remember to claim your rewards after completing tasks.
  • You can view the rewards for each task on its task card.
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  • To see all rewards you've earned, click "My rewards".
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  • Click each reward card or the "Use" button to view details, including how it works and how to use it.
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How to Access

ACE-powered Growth Opportunities can be found right in Seller Center:
  1. Log-in to Seller Center
  2. Click Growth on the left-hand navigational bar
  3. Click Growth Opportunities

Best Practices for Sellers

  • Check Daily: Recommendations update based on your latest store data and category shifts.
  • Follow the Tags: Prioritize tasks with the "Most recommended" tag to ensure you are addressing the most critical growth levers first.
  • Complete Missions: Many recommended actions are tied to rewards, such as ad credits or more, which can be tracked in the "Rewards earned" section.
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