TikTok Shop Seller Growth ACE-Powered Insights

• Tier structure: There are six Tiers in total: Starter → Rising → Pro → Expert → Elite → Premier. The higher your Tier, the larger your business scale and the richer the benefits you can access.
• Daily updates: Your Shop Tier and corresponding GMV data are updated once daily at 00:00 UTC. As a result, the Tier and GMV data you see each day may change based on the rolling calculation for the past 30 days.
• Tier-to-GMV mapping:
  • Tier 0 - Starter
  • Tier 1 - Rising：$0 - $12.5k
  • Tier 2 - Pro：$12.5k-$65k
  • Tier 3 - Advanced：$65k-$200k
  • Tier 4 - Elite：$200k-$600k
  • Tier 5 - Premier：+$600k

• Five channels:
  • Creator Content (Creator LIVEs and Creator Videos)
  • Seller Content (Seller LIVEs and seller-generated videos)
  • Shop Tab & Search
• ACE Methodology levels:
  • Assortment (supply scale, product competitiveness, product quality, and fulfillment service)
  • Content (foundation for Affiliate collaboration, number of collaborating creators, creator ecosystem structure, supply quantity of seller-generated videos, supply quality of seller-generated videos, supply quantity of LIVEs, and supply quality of LIVEs)
  • Empowerment (ads, campaigns, and promotions)

• Data metrics: More than 80 data metrics that directly impact shop GMV have been reviewed and organized, covering the five channels and all diagnostic methodology levels. You can drill down to view each metric’s actual performance across channels. Examples include the number of active products and product out-of-stock rate for Seller or Creator Videos, as well as ad creative supply and the share of FBT products for Affiliate Videos.
• Diagnostic logic: The platform analyzes issue factors or metrics in the channels currently prioritized for operations. Through AA comparison (compared with the shop’s own performance over a recent period) and AB comparison (compared with benchmark sellers in the same category), it provides a performance summary and improvement recommendations for the current shop.
• Ranking logic: tasks are ranked based on differences in shop operational risk or GMV performance in core channels.
  • 🔴 First priority: red-light metrics. Operational risk metrics, including various violations, SPS scores, and more.
  • 🟡 Second priority: yellow-light metrics. Key metrics that block GMV across operating channels.
  • 🟢 Third priority: green-light metrics. Metrics that affect GMV growth across operating channels.

If no high-risk issues are identified, or if the current shop has no operational data, this module will not be displayed.

• Available: This is the list you should focus on. It shows all tasks recommended for you by the platform. The system selects the most suitable action items for you from a comprehensive task pool. To avoid duplication, if multiple tasks point to the same objective, the system keeps only the highest-ranked one.
• In progress: tasks you have started but not yet completed appear here. To remind you, tasks with rewards waiting to be claimed are ranked first, followed by other ongoing tasks.
• Completed: All completed tasks records are shown here for easy review and retrospective analysis.

• With incentives: To encourage proactive shop optimization, the platform provides rich rewards for many tasks. Completing these tasks not only improves your business performance, but also helps you receive tangible platform support, including but not limited to Product Coupons, Ads Credits, Promote Coupons, and Cash rewards.
• Without incentives: Tasks without incentives are equally important to your shop operations. You should also monitor diagnostic results and complete them on time so they can contribute to your Shop Level progression.

• Task basics: Tasks are split into individual tasks based on scenarios or product capabilities. Some tasks cards may involve multiple product tasks after you click into them, and the platform will also indicate the execution value of the current tasks. The system also marks the tasks most worth completing.
  • ACE diagnostic recommendation: This usually shows one of your key metrics and compares it with a benchmark, such as sellers in the same category or at the same level. Clicking the metric opens a new window, redirects you to the data page in Seller Analytics, and automatically expands the detailed trend chart for the corresponding metric for deeper analysis.
• Task action: This is the core of the tasks and clearly tells you the specific action to take, such as “publish a shoppable video,” “set a discount for a hero product,” or “join a platform campaign.”
• Estimated benefit: This shows the potential business growth after completing the tasks. Depending on the task type and backend configuration, it may be a simple benefit label, such as “GMV lift,” or a more specific numerical estimate. This is an important reference for evaluating task value.
• Incentive: If completing the task earns an additional platform reward, it will be clearly displayed here.
• Validity period: Many tasks and rewards are time-limited. This section tells you the task deadline. Please complete the task before it expires.
• Action button: This is the task execution entry point. Clicking this button, such as “Create now” or “Sign up,” takes you directly to the relevant feature page so you do not need to search for it yourself. Alternatively, a right-side drawer may display task details to help you understand the detailed execution steps.

• Product Coupons: Coupons that can be sent directly to your customers to improve order conversion rate.
• Ads Credits: Credits used to run TikTok Shop ads and gain more visibility.
• Promote Coupons: Coupons used to amplify your videos or LIVE rooms and increase content impressions.
• Cash rewards: Cash incentives paid directly by the platform.

• View on the task card: Each task with rewards clearly shows the reward content in the Incentive section of the Task Card.
• Manage in the My rewards page:
  • This page summarizes all rewards you have earned. You can click each reward card or the Use button next to it to view the reward details, validity period, and usage instructions.

For you: Display the most important tasks and improvement actions under the current store. It is recommended to check and handle them every day.

1. Seller LIVE
2. Seller Video
3. Creator LIVE
4. Creator Video
5. Shop Tab & Search

task types may include challenge task, incentive campaign tasks, risk governance tasks, metric catch-up tasks, and more. Different task formats may have different task details.

• GMV breakdown: This new version of Data Analysis redefines the field of GMV composition, according to:
  • Creator Content (Creator LIVE & Short Videos)
  • Seller Content (Seller LIVE & Seller Video)
  • Shop tab and search (search , Shop tab, others)

• On the Seller Analytics homepage, view the GMV breakdown and Shop insights modules to quickly understand the recent GMV distribution, share, trends, and risks across channels. You can click any metric card to jump to the corresponding tasks or details page.
• In the latest version, the shop GMV channel distribution has been updated to five channels, as shown below. Under the five channels, you can flexibly select the overall performance, core diagnostic conclusions, and key metric factors related to Assortment, Content, and Empowerment for each channel.

• Self LIVEs
• Affiliate LIVEs
• Self Videos
• Affiliate Videos
• Shop Tab & Search
  

• ACE diagnostic one-sentence conclusion: The system analyzes the most critical issues or metrics across all channels and provides a summary of the current shop metric diagnosis. It also shows which factors influenced or caused the result, which you can further analyze through drill-down.
• The Need attention section extracts the most critical metrics based on the diagnostic results above. Each metric can affect the overall diagnostic result.

• Pay close attention to metrics that declined over the past 7 days.
• If a metric has improved, you can compare it with sellers in the same industry and at the same level.
• The Can improve section shows metrics where your performance is relatively weaker than peers in the same industry and at the same level after diagnosis. You can focus on growth opportunities to improve competitiveness.