Key Points:

• A creator bind is when a seller links their TikTok Shop to a TikTok creator account.
• There are two types of creator binds: official creator bind, and marketing creator bind.
• Sellers can have more creator binds when they graduate from shop probation.
• Sellers can succssfully bind to a creator account if the creator meets all requirements in our TikTok Shop Creator Eligibility Policy.

Overview

A seller can link their TikTok Shop to a TikTok creator account, forming a creator bind. A creator bind offers certain benefits to both parties. For sellers, this includes the ability to sell products through bound creator accounts in video, livestreams, and Store Pages or showcase. For creators, bound accounts can go live without a minimum follower requirement.

Types of Creator Binds

Official Creator Binds

An official creator bind is reserved for the official TikTok creator account of the TikTok Shop seller account. These creator accounts must have the same name as the shop account. Products are displayed through Store Page and can be sold by video, livestreams, and Store Page. Products in Seller Center can also be synced to Store Page automatically. Official creators do not have access to the Affiliate Product Marketplace. Affiliate creators who become official creators retain the ability to withdraw the commissions they previously earned as an affiliate.

Marketing Creator Binds

A marketing creator bind is a way to link additional creator accounts to your TikTok Shop. Products are displayed through the Store Page, and can be sold through video, live, or showcase. The name of the creator account does not need to match the TikTok Shop name.
Learn more about creator types in our TikTok Shop Creator Eligibility Policy.

Creator Bind Limits

The creator bind limit for all sellers, both individual and business, is currently:

• 1 official creator bind
• 4 marketing creator binds

Unbinding Criteria

Why was my creator bind unsuccessful?

Ensure that your creator account meets all eligibility requirements as stated in the TikTok Shop Creator Eligibility Policy, namely:

• Must be at least 18 years old
• Must not be a Government, Politician, or Political Party Account (GPPPA) as defined in this article
• Must comply with our TikTok Shop Content Policy, TikTok Community Guidelines, Creator Code of Conduct, and all other TikTok Shop policies
• Must be based in the United States
• Must pass the Creator Identity Verification process
• Must have no prior record of having e-commerce permissions revoked by TikTok Shop, or being associated with accounts that have had e-commerce permissions revoked by TikTok Shop

• After linking to an official or marketing account, the seller must wait 24 hours before they can unbind.
• The seller can:
  • Unbind from an official account account up to 3 times
  • Unbind from a marketing account up to 10 times within 180 days
• A seller cannot unbind from a creator if the creator has 12 or more violation points, Creator Health Rating of 150 points or below, or if the creator has received recent severe violations.