What are the updated referral fee rates for TikTok Shop categories, especially for jewelry sub-categories?

• Effective October 31, 2024, referral fees for Jewelry Accessories & Derivatives sub-categories (Diamond, Gold, Jade, Platinum/Carat Gold, Ruby/Sapphire/Emerald) are reduced from 6% to 5%.
• Most other categories maintain a 6% referral fee, with some pre-owned and collectible categories at 5%, and special rates for sales over $10K.

Which specific jewelry sub-categories benefit from the lowered referral fee, and what is the significance for sellers?

• The lowered 5% fee applies to Diamond, Gold, Jade, Platinum/Carat Gold, and Ruby/Sapphire/Emerald jewelry accessories, encouraging sellers in these premium segments to potentially increase competitiveness and margins.
• Other jewelry sub-categories like Amber, Pearl, Silver, and semiprecious stones remain at 6%, so sellers should verify their exact category to understand applicable fees.

How do referral fees vary across other major product categories on TikTok Shop?

• Most categories such as Automotive, Baby & Maternity, Beauty & Personal Care, Books, Computers, Fashion, Food & Beverages, Home, and Toys have a standard 6% referral fee.
• Pre-owned items and collectibles often have a 5% fee, with a reduced 3% fee on any portion of sales exceeding $10,000.

What implications do these referral fee changes have for sellers on TikTok Shop?

• Sellers in the affected jewelry sub-categories can benefit from lower fees, improving profitability or allowing more competitive pricing.
• Understanding category-specific fees helps sellers optimize pricing strategies and product listings to maximize returns on TikTok Shop.

Where can sellers find detailed referral fee rates for all TikTok Shop categories?

• TikTok Shop provides a comprehensive referral fee chart listing all Level 1 and Level 2 categories with their corresponding rates and notes, which sellers should consult regularly for updates.