[TAP] Creator Matchmaking Tool | Exclusive TikTok Shop Campaigns for Sellers
11/14/2025
Hello Sellers! We're glad to share more details about the TikTok Exclusive Campaign opportunity. This will serve as your guide for everything you need to know to participate in this type of partner campaign. Friendly Reminder: This is just one type of partner campaign: Exclusive TikTok Campaigns. For more details on other campaign types, please visit this document [External] SOP Partner Campaigns
⭐️ What are Exclusive TikTok Shop Campaigns
Exclusive TikTok Shop campaigns are created by TikTok’s internal team. These campaigns allow sellers to instantly partner with agencies, so no individual approvals are needed. By joining, you unlock a scalable, always-on growth channel with zero upfront costs. Unlike traditional campaigns, these are collaborative initiatives where multiple agencies and sellers participate simultaneously, creating scalable opportunities for all partners.🚀 Why participate?
- Increased visibility: Your products gain priority exposure to TikTok’s partners and their creators
- Pay only for results: Higher commissions only apply when creators generate GMV from fresh new content created after they added the link.
- No sample costs: Enjoy free product sampling for creators, funded by our internal budget for selected agencies.
- TikTok Shop Incentives: We reward top agencies with extra incentives when they drive sales for your products, meaning they’re highly motivated to prioritize your listings.
🫱🏼🫲🏾 What are the requirements to participate?
- Total Commission: By joining this campaign, the total commission rate will be 5% above your products' open plan commission rate. Please keep in mind that this commission will be valid only during the campaign period;
- No Creator Approval: Since the tool is solely performance-based, brands cannot select specific creators or make mandatory requests.
- Flexible Commission Use: Agencies can choose how to split the added commission between themselves and the creators, allowing for flexible incentives that maximize engagement and impact during the campaign.
Product Selection
TikTok Shop Exclusive Campaigns does not guarantee selection for every seller or product. Agencies will choose which products they wish to collaborate with and will send affiliate links to the creators accordingly. Some products may not be selected if agencies believe they won't perform well or if they don’t align with the interests of their creators.
If a seller expects to develop a close relationship with agencies to grow their business through Partner Campaigns or if they weren't selected for TTS Exclusive Campaigns, there is still an opportunity for collaboration. If brands express interest, account managers can work with our team to explore potential sales strategies and deals that could enhance the product's performance on Partner Campaigns. Path: Internal team create TTS Exclusive Campaigns > We invite sellers and agencies to join the campaign > Sellers approve products and the commission stableshied from our team (most of the cases 5% above open plan) / Agencies agree to join > Agencies start to check the products available and add the products that they want to collab to their list/s > Agencies establish the commission split between themselves and creators. Typically, agencies retain the 5% commission but they also can increase it by 2-3% to the creator based on their strategy. / Creators post content on TikTok, earning the agreed commission. If agencies offer additional commissions, creators receive that as well.
📝 How to Check a campaign created by TikTok Shop Team
Watch the demo: Or Check the steps:- Go to Seller Center https://seller-us.tiktok.com/
- Go to Affiliate > Work with Partners > Exclusive TikTok Shop
- Add your contacts and accept the campaign invitation
- Review the products included in this campaign. You can approve or reject them either in bulk or individually. The commission is determined by market insights and can be adjusted after acceptance.
- Products that have been approved will be under the Approved products tab
📈 How to Check Campaign Performance
To check if agencies have decided to promote your products to their creators, you can track each campaign's performance on this tab.❓Frequently Asked Questions
- When should I accept the campaign invitation?
- Can I adjust the total commission rate?
No action needed if you’re undecided, wait until you’re ready. Once approved, removal is permanent (the product returns to the open plan). Contact your TikTok Shop AM for assistance. If rejected, the product cannot be re-added to the campaign.
- What if I’m unsure about approving or removing a product?
- Will my product be chosen by agencies?
- Performance potential (e.g., demand, trends).
- Creator alignment (e.g., niche relevance).
- Optimize your listings (images, pricing, descriptions) to stand out!
- How are agencies selected for sample budgets?
- Strong GMV track records
- High growth potential
- Can I run my own campaign instead?
- Set custom commission rates.
- Collaborate with handpicked agencies.
- Review TikTok’s Seller Best Practices (see 3.1) before launching.
- Can I opt out early?
- How else can I work with agencies?
