Work with TikTok Shop Partners

App & Service Store

Summary

What are TikTok Shop Partners (TSP) and how do they support sellers and creators?

  • TSPs are third-party experts offering services like shop management, content creation, and creator matching to help sellers and creators grow and operate successfully on TikTok Shop.
  • They provide specialized support in three categories: seller services, creator services, and creator matchmaker/partner-affiliates.

How can sellers find, connect with, and authorize TikTok Shop Partners?

  • Sellers browse TSP services via Seller Center > Apps & Services > Agencies & Services, filter by category, and review partner details before requesting contact.
  • After connecting, sellers complete a detailed request form; authorization is done via a link sent by the TSP, allowing control over permissions and duration (up to one year).

How do sellers manage, renew, or cancel their TikTok Shop Partner authorizations?

  • Authorized services are managed in Seller Center > TikTok Shop Partner > My Services, where sellers can view status and expiration dates.
  • Renewals must be done via authorization links before expiration; cancellations revoke partner access and end service use immediately.

What key information must sellers provide when requesting a TikTok Shop Partner’s service?

  • Sellers must provide contact info, company size, currency, TikTok Shop GMV, budget, product category, and optionally best-selling products and other details to help partners tailor their support.
  • They can specify a preferred partner or request TikTok Shop to assign a suitable partner based on service needs.

What are the implications for sellers regarding authorization and account linking?

  • If a TikTok account is unlinked, any existing TSP authorization becomes invalid immediately, requiring sellers to verify linked status to maintain service continuity.
  • Local UK/US and cross-border merchants can only authorize or renew services through TSP-sent authorization links, emphasizing the need for direct partner communication.

Introduction of TikTok Shop Partners

Many successful TikTok Shop sellers have something in common, they work with great partners!From managing daily operations to creating viral content and finding the right creators to work with, TikTok Shop Partners (TSP) provide expert support to help you succeed.

3 Types of Services

TikTok Shop has three service-based partner types, each playing a unique role in the ecosystem:
  • Seller services help sellers run and grow their shops
  • Creator services support creators on the platform
  • Creator Matchmaker or Partner-Affiliates match seller products with creators

About TikTok Shop Service Partners (TSP)

TSPs are third-party experts who can help you start a business, sell products, and manage content for your e-commerce businesses on TikTok Shop. You can easily now browse all services provided by TikTok Shop Partner and authorize the services that suit your business.
Note: you can also visit the independent TSP portal(https://seller-us.tiktok.com/partners/us)

How to work with TikTok Shop Partner?

Step 1: Find the right TSP for your business Go to Seller Center-> Apps & Services ->Agencies & Services to browse services provided by TSPs. You can use the service category filters, sorting, and search tool to position TSP Services. *

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Step 2: Check the partner details

If you’re interested in a partner, you can click "learn more" and jump to the Service Details page for more information.
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Step 3: Connect with a TSP

Find a TSP by clicking "Request a Partner" or "Contact," then populate the fields with your business requirements. This helps TSPs understand your needs and find the right match for your business.
You can also initiate requests on the independent TSP portal(https://seller-us.tiktok.com/partners/us).Please note: For those sellers who do not have a TikTok Shop account, sellers can only contact TSPs by email.image
To help TSPs understand your business needs, please complete all fields in the request form. Here are the fields you will see in the request form.
Field
Required
Explanation
Demo
Contact information
SubjectYesYour contact nameimage
Contact emailYesLeave your contact email so that TSP can reach out to you.
Location NoYour desired location for any possible offline collaboration with the partner"
Business Profile
Company sizeYesChoose your company size with dropdown options:
  • 0-5 employees
  • 5-30 employees
  • 30-100 employees
  • 100-500 employees
  • 500+ employees
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CurrencyYesChoose your currency with dropdown options
TikTok Shop sales GMVYesYour average monthly GMV on TikTok Shop
Sales GMV from other channelsNoYour total monthly GMV on other channels
BudgetYesYour budget to pay TSP per month
Product categoryYesYour main product category on TikTok Shop
Hot sale productNoYour best-selling product
Other detailsNoOther information you would like to share
Request type
Select partners Yes
  1. If you choose "I know which partner I want to work with" the partner will receive your inquiry directly
    1. You need to select the partners' service
    2. Up to 50 services can be selected at once
  2. If you choose "I want TikTok Shop to refer to me", the platform will assign fit TSP to follow up
You need to choose the service type that you want
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After submitting, you can go to My Request to check and manage the request.Note: you can click close the inquiry, either on the inquiry level or partner level. After closing, your inquiry cannot be shared with a new partner, and the existing partner who has claimed the request will no longer be able to check your contact information.image
*Here are the different statuses you will see in 'My request':
Status
Description
Partner reviewingThe partner is reviewing the request
Partner acceptedThe partner has accepted the request
ConnectedThe seller grants authorization to the partner
ClosedThe assignment has been closed
RejectedThe partner rejected the request

Step 4: Authorize the service

If you decide to move forward with a TSP's services, they will send you an authorization link to complete the process:
  • Fill out the installation information, make sure everything is correct. Including: authorized accounts/shops; duration; contact information
  • Finish authorization, please review the partner's analytics and management permissions before you authorize them.
  • Click Confirm to authorize.
Please note that: you can authorize a TSP service for up to a year, with the option to renew the service by authorization link before the authorization expires.
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You can authorize the service using an authorization link sent by the TSP. After receiving the authorization link from TSP, you can open the authorization link > log in > complete service authorization directly.
Please note: If you are a local merchant in the UK and US, or a cross-border merchant, there's now only an option to contact TSPs before authorizing their services, which means that you can only authorize TSP service through an authorization link.
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How can I manage services?

You can go to Seller Center->TikTok Shop Partner->My Services to view and manage all of your authorized services.
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How do I renew my authorization?You can check which services have expiration dates within 15 days under the My Services tab. By clicking "Show More", you can check the service list that is near expiration.
Please note: If you are a local merchant in the UK and US, or a cross-border merchant, you can only renew your authorization through an authorization link sent by TSP.image
You can click "Renew" to extend authorization with the partner and select the renew period according to your need.
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How do I cancel authorization?If you want to cancel a partner's authorization, you can click "Cancel" and then select Cancel Authorization.
Please note: After the cancellation of service, your partner will no longer be able to access your data and you will no longer be able to use this service
imageimageIf you've unlinked with a TikTok account and it was authorized for a service, that authorization will no longer be valid from the moment of unlink. You can verify the current status of the account under the 'Linked Status' section.
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Service Type TerminologyDefinition
Custom ServiceThe service is not listed on the Service Store, so only sellers with an authorization link from the partner can authorize it.
Public ServiceThe service is listed on the Service Store and is available to every seller who can see it there, as well as to sellers with an authorization link.
Status TerminologyDefinition
ActiveYour authorization with the partner is active.
CompletedYour authorization with the partner has expired.
Authorization CanceledYou have canceled your authorization with the partner.
ClosedThe partner has been removed from the platform for violating platform policies. Your authorization with the partner has been deactivated.