Actions that will negatively affect your traffic
09/02/2025
Summary
What are the key mistakes to avoid during a TikTok Shop livestream?
- Avoid language lapses by speaking clearly and maintaining a positive tone without directing viewers to external sites.
- Stay present on camera, ensure product accuracy, and maintain transparency without gambling or mystery around purchases.
How can sellers ensure compliance with TikTok Shop policies during livestreams?
- Familiarize yourself with the latest TikTok Shop policies by accessing updates on TikTok Shop Academy before going live.
What are the benefits of avoiding these common livestreaming mistakes on TikTok Shop?
- Avoiding these mistakes helps build trust, effectively connect with the audience, and achieve success on TikTok Shop.
View Transcript
Livestreaming on TikTok Shop offers a dynamic way to connect with your audience, showcase products, and drive sales. However, even the most enthusiastic sellers can make mistakes. This guide explores the top three pitfalls to avoid during your live streams, ensuring a smooth and engaging experience for your viewers.
Mistake #1: Language & content lapses
📣 Ready to go LIVE? Plan, pick products, schedule your upcoming event, and go LIVE with Seller Center's LIVE selling.
Livestreaming on TikTok Shop offers a dynamic way to connect with your audience, showcase products, and drive sales. However, even the most enthusiastic sellers can make mistakes. This guide explores the top three pitfalls to avoid during your live streams, ensuring a smooth and engaging experience for your viewers.
Mistake #1: Language & content lapses
- Clarity is key: Speak clearly and understandably in your chosen language throughout your live stream. This ensures your audience can easily follow your message and product demonstrations.
- Maintain a positive tone: Avoid using curse words or negativity during your live stream. Focus on creating a positive and engaging atmosphere for viewers.
- Promote within TikTok Shop: Keep the focus on your products within TikTok Shop. Don't attempt to direct viewers to external websites or shopping platforms.
- Stay present: Maintain a continuous presence in front of the camera throughout your live stream. Extended absences can cause viewers to lose interest or feel confused.
- Accuracy is essential: Always showcase the correct product with its corresponding link. Delivering a different product than what was displayed is a surefire way to lose customer trust.
- Transparency is key: Avoid any form of gambling or creating mystery around viewer purchases. The product viewers buy should precisely match the title and description provided during the live stream.
- Stay up-to-date: Before going LIVE, familiarize yourself with the latest TikTok Shop policies. Access the most recent policy updates on TikTok Shop Academy and thoroughly review them to ensure your livestreams comply with all the guidelines.
📣 Ready to go LIVE? Plan, pick products, schedule your upcoming event, and go LIVE with Seller Center's LIVE selling.