Showcase your products
08/25/2025
Summary
What are the key steps to set up a successful livestream on TikTok Shop?
- Access the LIVE option in the TikTok app, select products to showcase, and craft a compelling title.
- Use the "About Me" section to introduce the livestream and highlight deals.
- Consider using LIVE Manager on a computer for enhanced features like pinning products and monitoring metrics.
What should sellers expect during their first livestream on TikTok Shop?
- Initial viewership may be limited; it takes time for TikTok to refine audience targeting.
- Aim for livestreams of at least 60 minutes to allow for audience growth and improved targeting.
- Livestreaming is a learning process; focus on continuous improvement in product demos and audience interaction.
How can sellers effectively engage their audience during a TikTok Shop livestream?
- Segment content into bite-sized chunks to cater to varying viewer attention spans.
- Encourage repeat viewership by continuously reaching new audiences throughout the livestream.
View Transcript
This guide equips you with the knowledge to launch successful livestreams, showcase your products, engage with viewers, and ultimately drive sales.
Going LIVE on TikTok ShopStep 1: Preparation is keyWe covered the importance of team, product, and environment in episode one. Now, let's delve into the technical aspects of going LIVE.
Step 2: Setting up your livestream
This guide equips you with the knowledge to launch successful livestreams, showcase your products, engage with viewers, and ultimately drive sales.
Going LIVE on TikTok ShopStep 1: Preparation is keyWe covered the importance of team, product, and environment in episode one. Now, let's delve into the technical aspects of going LIVE.
Step 2: Setting up your livestream
- Access LIVE option: Within the TikTok app, tap + and swipe right to select LIVE.
- Showcase your products: Choose the products you want to feature during your livestream.
- Go LIVE: Tap Go LIVE. (You might need to exit practice mode first.)
- Compelling title: Craft a title that captures viewers' attention and describes your LIVE deal or theme.
- "About Me" introduction: Utilize the settings tab to create an About Me section that introduces viewers to your livestream upon joining. This is ideal for highlighting special deals or promotions.
- Pin products: Easily pin products directly from the desktop for viewer visibility throughout the livestream.
- Real-time livestream data: Monitor key metrics such as audience interaction in real-time and after your livestream concludes.
- Building your audience: Don't get discouraged by a limited initial viewership. Like any new medium, it takes time for TikTok to analyze your audience and refine targeting for future livestreams.
- Audience targeting: Initially, viewer demographics might appear evenly distributed. Over time, as viewers engage, targeting will shift towards those most interested in your products. This ensures your livestream reaches the right audience.
- Livestream duration: Avoid short livestreams. Aim for at least 60 minutes to give TikTok ample opportunity to assess and improve engagement. This extended duration allows for audience growth and improved targeting.
- Continuous improvement: Livestreaming is a continuous learning process. With each session, strive to improve various aspects like product demonstrations, audience interaction, and set design. Teamwork is crucial for brainstorming and implementing improvements over time.
- Bite-sized content & repeat viewers: Remember, viewers have varying attention spans. Segment your content into bite-sized chunks to cater to viewers who join for 15 seconds or 5 minutes. New viewers are constantly joining, providing opportunities to reach fresh audiences throughout your livestream.