Exclusive collaborations

09/30/2025

Summary

What is the Exclusive Collaborations program on TikTok Shop and how can creators benefit from it?

  • It’s an invite-only, limited-time collaboration for select creators based on performance and content quality, offering higher commission rates, increased content visibility, and bonuses via creator tasks and leaderboards.
  • Benefits include locking in better commissions, exposure to reputable sellers, cash incentives, and seamless integration with TikTok Shop tools.

How can eligible creators participate and what are the key steps involved in the Exclusive Collaborations process?

  • Creators receive invites via multiple channels (Creator Center, emails, product pages), claim sample coupons without seller approval, select products to promote, and post short-form videos or LIVE content meeting GMV and view goals.
  • They join cash rewards by entering leaderboards and creator tasks, then track performance and earnings on the campaign landing page.

What are the content and promotion requirements for creators to maximize rewards in Exclusive Collaborations?

  • Creators should produce authentic, engaging videos that showcase products naturally and align with their style, posting within campaign start and end dates.
  • Promoting received samples is mandatory; failure to do so lowers sample scores and future collaboration chances.

How does TikTok Shop select products for Exclusive Collaborations and how does this affect creators already promoting those products?

  • Products are handpicked from trusted, high-quality sellers focusing on top-sellers and trending items to ensure relevance and sales potential.
  • Existing promoters automatically receive the improved commission rate from the collaboration, ensuring maximum earnings without extra effort.

How and when do creators receive their earnings from Exclusive Collaborations, and how can they monitor their performance?

  • Earnings are directly deposited into creators’ accounts after the collaboration ends.
  • Performance tracking is available via daily summary cards on the campaign landing page, showing earnings and progress toward goals.

Product Overview

Exclusive collaborations is your backstage pass to team up with great brands. This is a limited-time target collaboration available for select creators based on their active performance on TikTok Shop, & their content quality. If you're invited, get ready to lock in stronger commission rates, potential exposure benefits, creator task and leaderboard bonuses.

Benefits

  • Earn More with higher commissions: Lock in higher commission rates from the start. If you’re already promoting a product, this improved commission overrides your old rate, so you always get the best deal.
  • Boost your content visibility: Get paired with reputable sellers and products matched to you by TikTok’s algorithm, giving your content more reach and engagement.
  • Score a bonus: Get on that creator task, and leaderboard and a special cash incentive is yours for the taking.
  • Seamlessly integrate with TikTok Shop: Access tasks and leaderboards directly within TikTok Shop, making it easy to create Exclusive Collaboration content while gaining even more exposure.
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How It Works

  1. Find your invite: Check your Exclusive collaboration invite in the Opportunities Cards, Inbox, Collab Intives tab in Creator Center, Product Details page, Product market place, or your Email.
  2. Claim to get a sample coupon (limited, first come-first serve) that buys the product without waiting for seller approval, plus stand a very high chance of getting sample approved
  3. Join the cash reward: Click on the "cash reward" banner on the Exclusive Collaboration landing page, and click to join Leaderboard, and Creator Task.
  4. Join and request samples: Click into the activity to see the handpicked product list. Choose at least 5 products to bring to life and submit your sample requests.
  5. Create & Post: Promote your chosen products in short-form videos. To grab the rewards, your posts just need to hit the GMV and video view goals.
  6. Check Your Reward: Once you hit your goals, go to the leaderboard detail page or creator tasks detail page to check the cash rewards.

FAQs

  • How do I join an Exclusive collaboration? This is an invite-only collaboration format. If you're eligible, you'll see the Exclusive Collabs opportunity on product detail pages, opportunities in Creator Center, with Collab invites, or receive a dedicated email.
  • How do I participate? Just post shoppable content for any of the products listed on the page. Promote each product in short videos or LIVE. You can post more than one video for a product.
  • How are these products picked? TikTok Shop handpicks products from high quality trusted sellers, focusing on proven top-sellers and trending items.
  • What happens if I don't promote after receiving samples? Not promoting after getting samples will lower your sample score, which may limit future sample opportunities and collaborations.
  • Is there a time limit for my content to be posted? Yes. Each campaign has its start and end date displayed on the top of the landing page
  • What kind of videos should I create? Keep it real. Create engaging videos that show off the products in a way that’s true to your style and gives your audience something they'll love.
  • What happens if I’m already promoting one of these products? No worries. The rate from the Exclusive collaboration automatically takes over, so you get the highest possible earnings.
  • What are the requirements for the cash bonus? Each campaign has its own goals. View your potential rewards in the app.
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  • How do I collect my earnings? Your earnings will be directly deposited into your account once the exclusive collaboration is over.
  • Where can I track my Exclusive Collaboration performance? Your campaign landing page has tracking cards that show a daily summary of your earnings.
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