Tiktok Shop Academy

Exclusive collaborations

01/23/2026

Summary

What is the Exclusive Collaborations program on TikTok Shop and who is eligible?

  • Exclusive Collaborations is an invite-only program for select creators based on active TikTok Shop performance and content quality, offering limited-time partnerships with top brands and higher commissions.
  • Eligible creators receive invites via Opportunities Cards, Inbox, Creator Center, Product Marketplace, or email.

How do sample requests work in Exclusive Collaborations, and what are the new improvements?

  • Eligible creators may get 100% sample approval on select products when quota is available, enabling faster sample claiming without waiting for seller approval.
  • If 100% approval isn’t available, creators can still request samples through the standard approval process.

What are the key benefits for creators participating in Exclusive Collaborations?

  • Creators earn higher commission rates that override previous rates, boosting earnings from the start.
  • They gain increased content visibility by being paired with reputable sellers and trending products matched by TikTok’s algorithm.
  • Additional bonuses include cash rewards from creator tasks and leaderboard competitions.

What steps should creators follow to participate and maximize rewards in Exclusive Collaborations?

  • Claim sample coupons from invites or the collaboration landing page, select at least 5 handpicked products, and submit sample requests.
  • Create and post engaging short-form videos or LIVE streams promoting these products, meeting GMV and view goals to qualify for cash rewards.
  • Track performance and earnings via the campaign landing page and leaderboard details.

What are important guidelines and implications for creators regarding content and sample usage?

  • Creators must post content within the campaign’s start and end dates and maintain authentic, engaging videos true to their style.
  • Failing to promote after receiving samples lowers sample scores, potentially limiting future sample opportunities and collaborations.
  • Earnings are paid directly after the collaboration ends, ensuring transparent reward collection.

Product Overview

Exclusive collaborations is your backstage pass to team up with great brands. This is a limited-time target collaboration available for select creators based on their active performance on TikTok Shop, & their content quality. If you're invited, get ready to lock in stronger commission rates, potential exposure benefits, creator task and leaderboard bonuses.
New: Faster sample requesting (for eligible creators) Some Exclusive Collabs now include improved sample approval, where eligible creators may receive 100% sample approval on select products.

Benefits

  • Earn More with higher commissions: Lock in higher commission rates from the start. If you’re already promoting a product, this improved commission overrides your old rate, so you always get the best deal.
  • Boost your content visibility: Get paired with reputable sellers and products matched to you by TikTok’s algorithm, giving your content more reach and engagement.
  • Score a bonus: Get on that creator task, and leaderboard and a special cash incentive is yours for the taking.
  • Seamlessly integrate with TikTok Shop: Access tasks and leaderboards directly within TikTok Shop, making it easy to create Exclusive Collaboration content while gaining even more exposure.
  • New: Request samples faster (when available): Eligible creators may see 100% approval on sample requests for some products in Exclusive Collabs, helping you claim samples faster when quota is available.
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How It Works

  1. Find your invite: Check your Exclusive collaboration invite in:
    • Opportunities Cards
    • Inbox
    • Collab Invites tab in Creator Center
    • Product Details Page (PDP)
    • Product Marketplace
    • Email
  2. Claim to get a sample coupon (limited, first come-first serve) that buys the product without waiting for seller approval, plus stand a very high chance of getting sample approved
  3. New: Look for “100% approval” (eligible creators only): For some products, eligible creators may see an indicator that their sample request will be 100% approved (when quota is available).
    • If you don’t see this, you can still request samples through the standard flow.
  4. Join the cash reward: Click on the "cash reward" banner on the Exclusive Collaboration landing page, and click to join Leaderboard, and Creator Task.
  5. Join and request samples: Click into the activity to see the handpicked product list. Choose at least 5 products to bring to life and submit your sample requests.
  6. Create & Post: Promote your chosen products in short-form videos. To grab the rewards, your posts just need to hit the GMV and video view goals.
  7. Check Your Reward: Once you hit your goals, go to the leaderboard detail page or creator tasks detail page to check the cash rewards.

FAQs

  • How do I join an Exclusive collaboration? This is an invite-only collaboration format. If you're eligible, you'll see the Exclusive Collabs opportunity on product detail pages, opportunities in Creator Center, with Collab invites, or receive a dedicated email.
  • How do I participate? Just post shoppable content for any of the products listed on the page. Promote each product in short videos or LIVE. You can post more than one video for a product.
  • What’s new about sample approval in Exclusive Collabs? Some campaigns now support improved sample approval where eligible creators may receive 100% approval on sample requests for select products if quota is available.
  • Why don’t I see 100% approval? It may not be enabled for that campaign/product, you may not be eligible, or quota may be used up. You can still request via the standard sample flow.
  • How are these products picked? TikTok Shop handpicks products from high quality trusted sellers, focusing on proven top-sellers and trending items.
  • What happens if I don't promote after receiving samples? Not promoting after getting samples will lower your sample score, which may limit future sample opportunities and collaborations.
  • Is there a time limit for my content to be posted? Yes. Each campaign has its start and end date displayed on the top of the landing page
  • What kind of videos should I create? Keep it real. Create engaging videos that show off the products in a way that’s true to your style and gives your audience something they'll love.
  • What happens if I’m already promoting one of these products? No worries. The rate from the Exclusive collaboration automatically takes over, so you get the highest possible earnings.
  • What are the requirements for the cash bonus? Each campaign has its own goals. View your potential rewards in the app.
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  • How do I collect my earnings? Your earnings will be directly deposited into your account once the exclusive collaboration is over.
  • Where can I track my Exclusive Collaboration performance? Your campaign landing page has tracking cards that show a daily summary of your earnings.
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