Product Ranking
06/27/2025
Summary
What is Product Ranking on TikTok Shop and how can it benefit sellers?
- Product Ranking helps sellers identify high-potential products and content by showcasing top-GMV products and popular shoppable videos within their category.
- It allows sellers to benchmark product performance and explore successful shoppable videos to spot gaps and opportunities.
How can sellers access and utilize TikTok Bestsellers and Popular Shoppable Videos?
- Sellers can access these features by navigating to Seller Center -> Analytics -> Product -> TikTok bestsellers & Popular shoppable videos.
- They can view products and videos ranked by GMV, clicks, CTR, and views, and choose time ranges for their search.
What options do sellers have for managing their product lists on TikTok Shop?
- Sellers can add new products by clicking "Add product" and create a unique list by clicking "Favorite" to easily access them later.
- They can display top-GMV products by various channels and choose specific time ranges for analysis.
What is Product Ranking?
Product Ranking expands your visibility on top-GMV products and popular shoppable videos within your own category to help you identify high potential products and content on TikTok Shop.- With TikTok bestsellers, you can unlock a list of your comparable products ranked by GMV alongside other key performance metrics such as clicks and clickthrough rates.
- With popular shoppable videos, you can see top-performing videos ranked by their views and gain insights on the success formula behind trendy content.
What are the benefits?
- Discover top GMV-driving products: See top-ranking products by GMV, search results, and conversion rates across LIVE, Shoppable Videos, and Product cards
- Benchmark product performance: Compare your product performance against these top-ranking products in the same category to spot gaps and opportunities
- See what's working: Explore top-performing Shoppable Videos that propelled products to the top of the rankings
How does it work?
To access, go to Seller Center -> Analytics -> Product -> TikTok bestsellers & Popular shoppable videos.
TikTok Bestsellers
- You can view popular products within your category ranked by their GMV and key performance metrics such as clicks and CTR.
- You have the choice to display top-GMV products by various channels (LIVE, Video, Product card, Creator) to gain channel-specific insights behind product sales.
- You are free to choose the time range of your search: Results can be displayed for a single date, within last 7 days, or last 30 days.
- If you decide to add another product of your own, simply click on "Add product" on the right-hand side which will direct you to the right page. You can also create your unique list of products by clicking on the "Favorite" button and access your list by hitting the star icon right next to the search bar that says "Similar product".
Popular Shoppable Videos
- You can view top-performing videos ranked by their views alongside product information such as name, price range, and product rating.
- You can choose the time range of your search: Results can be displayed for a single date, or within last 7 days.
- Again, remember that you have the option to add your own product or "Favorite" something that draws your attention.
