Creating LIVE Shopping

Top Tips

08/27/2025

Here are some top tips for consideration to make sure your Live is off to a great start: 📸Tips for hosting Live Shopping:

Know the products well: In addition to presenting products with enthusiasm and confidence, it’s important that the host of the livestream understands the products from the inside out to meaningfully frame them, share their benefits, and answer questions.
Get new viewers up to speed: TikTok audiences are new to this form of livestream, and most users are dipping in and out. Presenters should welcome viewers, show them how to shop by describing the process, and repeat greetings and product introductions often. This builds familiarity with this new experience and adds credibility for both the merchant and host.
Engage your audience: LIVE Shopping is all about real-time interactions and creating an open conversation with viewers to encourage them to stay and feel engaged. Use the chat function to speak directly with viewers and answer their questions to build trust and interest for your products.
Incorporate promotions to captivate: Including exclusive offers and giveaways just before introducing flagship products is a strong way to increase audience engagement and prolong viewership times.

Tips for showcasing products on Live Shopping:

Plan products to showcase: For a 2-hour LIVE, we suggest introducing ~20 products. And since the average watch time is ~1 min, we suggest the host spends ~5 mins introducing each product. The benefits of each product should be clearly communicated while avoiding being too lengthy.
Identify best-sellers: Results show 2-5 best-selling products can contribute up to 60-90% of all sales. Try to identify these products, make sure you have sufficient inventory, and set a price that’s attractive to viewers.
Introduce product bundles: Bundling products in a package deal can lead to higher order value and create a sense of exclusivity, which can drive stronger conversions.
Consider product appeal: Certain products will have special appeal to customers—including those with seasonal appeal (eg. Christmas products), exclusive access (eg. special edition sneakers), and virality (eg. products trending on #TikTokMadeMeBuyIt).
Ensure a holistic product assortment: Showcase a diverse assortment of products: some products to attract attention, some to drive conversions, and some to drive profit. Start with lower-priced products to attract new viewers and keep them engaged in your shopping livestream. Profit-driver products should be introduced later in the livestream once you have more traffic and viewership.

Tips for acquiring more traffic:

Go LIVE regularly: Longer streams provide more opportunities to reach and connect with viewers. Make a commitment to go LIVE at the same time every day or week to get the audience into the habit of watching. It gives you more opportunities to know your target audience and get in front of the TikTok algorithm. Ideally, you should start with going LIVE for 1-2 hours featuring 6-10 products per hour.
Publish teaser videos: Teaser videos that are posted to TikTok before livestreams, or shared to other social media platforms can help drive additional traffic to your shopping livestream. Ensure your teaser videos are well narrated with appealing captions and imagery.
Encourage to share : Once your teaser videos are posted, encourage your followers and friends to share or repost on other social media platforms to reach a wider audience. During your livestream, greet and ask the audience to share the livestream to help boost traffic.