Tiktok Shop Academy

Commission Saving via GMV Max

05/13/2026

Commission Saving via GMV MAX helps sellers reduce their standard platform commission fee (deducted from each sale) when running eligible GMV Max campaigns.
By aligning your campaign with a personalized ROI (Return On Investment) target and budget requirement, commission reductions are automatically applied to orders attributed to your eligible GMV Max campaigns.
This allows you to save on fees while optimizing ad performance and growing sales.

Step by step on how to be successful with the Commission saving via GMV MAX:

Step 1: Access Your Offer

If you see the Commission Saving banner in Seller Center (You can find it directly in your Homepage or Campaigns page) , your shop has been invited to participate. There is no registration required. The banner provides an overview of your campaign-level requirements and current eligibility status.You can qualify in either of the following ways:• If you already have an active GMV Max Ads campaign, review the requirements shown in the Commission Saving banner and adjust your GMV Max ROI target and daily budget to qualify for commission savings. • Or directly create a new GMV Max campaign to meet the displayed ROI and budget requirementsOnce your campaign meets the required conditions, commission savings are applied automatically to orders attributed to your eligible GMV Max campaign
image
image

Step 2: Meeting Eligibility Requirements

  1. Ad Type & Setup
Your campaign setup determines your eligibility and the specific reduction rate you receive.
  • Eligible Formats: The program is compatible with Product GMV Max (promoting all your products or selected items) and LIVE GMV Max (promoting live shopping sessions).
  • Campaign Scope & Savings:
  • Promote All Products: Applying a "Full Shop" scope to your Product GMV Max campaign typically unlocks the maximum standard saving.
  • Promote Selected Products: If you promote specific single items or product groups, you still earn a reduction, though the exact rate depends on the products chosen.
  • Promote LIVE: LIVE GMV Max campaigns driving traffic to your sessions are also eligible for top-tier reductions.
  1. Personalized ROI Target
Instead of a one-size-fits-all goal, your ROI requirement is tailored specifically to your shop’s performance:
  • Daily Refresh: Before your campaign qualifies, your required ROI target is updated daily based on your shop's specific performance history.
  • ROI Goal: You must set your campaign's ROI target at or below the required value shown in your dashboard.
  • Example: If your personalized requirement is 9 ROI, setting your campaign to 9 ROI or lower makes it eligible.
  • The 14-Day Lock: Once your campaign becomes eligible, your ROI target is locked for 14 days. Commission savings apply while the campaign remains active.
Note:
  • If you create a new campaign, it must independently meet the ROI and budget requirements to qualify.
  • If you adjust your campaign so that it no longer meets the required ROI or budget conditions, the campaign becomes ineligible and commission savings stop.
  1. Sufficient Budget
To maintain active commission reductions, your campaign must be sufficiently funded to stay online. You must satisfy one of the following:
  • Recommended Value: Set your daily budget to be equal to or greater than the Platform Recommended Value displayed during setup.
  • Auto Budget (only for selected eligible sellers): Enable the Auto Budget feature to allow the system to manage your spending automatically. This is highly recommended to prevent your campaign from going offline, which would stop your commission savings.
image
image
⚠️Important Guardrails: Commission savings apply only while your campaign is actively running and meets the required conditions.
Savings may stop if:
  • Your ROI target is set above the required value
  • Your daily budget is below the required threshold
  • Your account balance is insufficient
Once the campaign meets the requirements again, a new 14-day cycle will begin.

Tracking Your Progress:

Once your campaigns are live, you can monitor your performance and actual savings in real-time through the Program Performance dashboard. To access this, navigate to Growth > Growth opportunities in your Seller Center.
The dashboard provides a clear overview of how your qualifying ads are impacting your bottom line:

Overall programme performance

  1. Commission Savings: This is the cumulative amount of platform fees you have saved through the program. It represents real-time deductions from eligible orders.
  2. Eligible Orders: Displays the total number of orders attributed to your qualifying GMV Max campaigns during your active 14-day cycle.
  3. Eligible Ad Spend: Shows the total amount spent on GMV Max ads while they met the required ROI and budget settings.
  4. Campaign Status List: Below the summary, you will see a list of your individual campaigns:
  • Eligible: These campaigns are currently meeting all requirements and are actively earning you commission reductions.
  • Ineligible: These campaigns are currently active but do not meet the ROI or budget targets. The dashboard will provide specific "Adjustment Suggestions" to help you get them back on track.
Pro-tip: You can chose whatever date you want to view directly on the dashboard
image

Granular performance per campaign

This view allows you to manage each ad plan individually, ensuring every campaign is performing at its peak to maximize your savings.
  • Eligibility & Status: See exactly which campaigns are currently "Commission Reducing" and which are "Paused".
  • Active Period Tracking: Every eligible campaign clearly displays its specific 14-day active window and a countdown (e.g., "Expires in 1 day") so you know exactly when a new ROI target will be issued.
  • Real-Time Ad Spend: Track individual campaign spending to see exactly which plans are driving the most value.
  • Target Transparency: View the specific Commission Fee reduction percentage (e.g., -3%) currently applied to each active plan.
  • Ineligible Troubleshooting: If a campaign isn't qualifying, the dashboard will list the specific reason, such as "ROI not meeting target", and provide a direct link to adjust your settings and resume your savings
image

Troubleshooting Your Campaign Status List

Not every campaign will automatically qualify for savings. The "Not eligible GMV Max ads" section of your dashboard helps you identify exactly why certain ads are missing out and how to fix them

Common Reasons for Ineligibility

If your campaign is listed as "Ineligible," it is usually due to one of the following reasons:
  1. ROI Ineligible: Your current ROI target is set higher than the personalized requirement.
How to fix: Click Adjust to lower your ROI target to the required value.
  1. Budget: Your daily budget is below the platform's recommended minimum.
How to fix: Increase your daily budget to the required amount or simply switch on Auto-Budget (only for eligible sellers) to ensure continuous eligibility.
  1. Stopped Campaign: Your campaign has already spent its daily limit, or your account balance is empty
How to fix: Top up your account balance or increase your daily limit to restart the campaign and the commission reduction.
image

Campaigns That Cannot Be Adjusted

In some specific cases, you may see a campaign marked as "Not applicable" with the Adjust button greyed out. This happens when:
  • Offer Exclusion: Certain products or campaign types may occasionally be ineligible for a reduction based on the current program rules or if the ROI target is already at its lowest possible floor
  • Inactive Status: If a campaign is permanently stopped or the product is no longer available in your shop, it cannot be adjusted to meet program requirements
image
💡 Dashboard Tip: Next to each ineligible campaign, the dashboard will show you exactly how much you stand to save (e.g., "Earn commission fee -3%") once the suggested adjustments are made, helping you prioritize which campaigns to fix first.

Frequently Asked Questions:

How long does my participation in the program last?There is no fixed end date for your eligibility; however, each campaign operates independently on its own 14-day cycle.
  • While your campaign meets the requirements, your ROI target is locked for 14 days
  • On the 15th day, the system will refresh and issue a new ROI target or incentive level for that specific campaign.
What if I am already in another savings program (e.g., a Seller Mission)?
  • These commission reductions are now stackable. If your product already has an existing discount, this reduction is added as an additional delta on top of it. The final commission will be reduced down to the minimum allowable fee set for your specific market.
Do commission savings apply to all my products?
  • Savings apply to eligible orders generated by your qualifying GMV Max campaigns. You can choose to promote your entire shop (promote all products) for the maximum reduction or select specific products for a tailored incentive.
  • For LIVE GMV Max, the reduction applies to orders attributed to your live sessions during the active cycle.
Why did my ROI target change?
  • Before you start a campaign, targets refresh daily to stay relevant to your shop's performance After your 14-day cycle ends, the system evaluates your latest data to provide a new, optimized target for the next period.
Do I need to re-register every month?
  • No manual registration is ever required. Once you are invited, the program is always-on, and savings are triggered automatically whenever your campaigns meet the ROI and budget criteria
What happens if I change the products in my campaign mid-cycle?
  • If you modify the product selection in an active campaign and the new recommended ROI target is lower than your current locked target, your 14-day cycle will reset to give you the benefit of the new offer immediately. If the new recommendation is higher or remains the same, your original 14-day countdown continues without interruption.
What happens if I edit my campaign and it becomes ineligible?
  • If you adjust your campaign so that it no longer meets the required ROI or budget conditions, the campaign will become ineligible and the current commission savings offer will end. If you update the campaign again to meet the requirements, the campaign can become eligible again and a new 14-day cycle will begin.
Why is my campaign "Ineligible" even though my ROI is on target?
  • Eligibility requires meeting both the ROI and budget targets simultaneously. If your budget hits its daily limit or your account balance runs out, the campaign becomes ineligible until the budget is refreshed or the account is topped up
How often is my performance data updated?
  • Most metrics, such as your current eligibility status and campaign-level ROI, are updated daily in real time. Key financial indicators like Eligible Orders and Commission Savings are updated in real-time as qualifying sales are processed.

Final Checklist for Sellers

To maximize your savings, keep this quick checklist in mind:
  • Check the Banner: Monitor your Seller Center homepage daily for new, personalized ROI targets before starting a campaign
  • Verify Both Targets: Ensure both your ROI and Daily Budget meet the platform's requirements to keep savings active.
  • Watch the Countdown: Keep an eye on the "Expires in X days" indicator on your dashboard to prepare for your next 14-day cycle refresh
  • Top Up Early: If you are an eligible seller, use Auto-Budget or maintain a healthy account balance to avoid accidental stops in your commission reductions.
PreviousShop Ads Commission in Partner Campaigns