In Partner campaign collaboration, sellers set the rates in new or ongoing campaigns from Agency campaigns, Seller campaigns and TikTok Shop Exclusive campaigns. Setting a Shop Ads commission is optional and only applies to orders generated through ads. We recommend setting it before boosting campaign videos through Shop Ads.

For Agency Campaigns

Set when newly registering products in Agency Campaigns

• In “Work with partners” module and “Agency initiated campaigns” page, view available campaigns and select a campaign to register.

• In the “Select products” popup, use filters to find the products you want to include.

• In the “Set commission rate” popup: Affiliate commission rate is a required field, while ads commission rate is optional. If sellers haven't decided on the ads commission rate for the product yet, sellers can register the products first and set the ads commission rate later.

• If sellers set a Shop Ads rate lower than in Open Collaboration, a pop-up will prompt sellers to adjust it.

Set in registered ongoing Agency Campaigns

• Go to the “Campaign details” section of the campaign. Enter the shop ads commission rate for any products without it.

For Seller Campaigns

Setting shop ads commission rates for seller campaigns follows a similar process to agency campaigns.

Set when creating a new Seller Campaign

• When selecting products, set Shop Ads rate for 1 product or click Edit Shop Ads commission for multiple products. Enter an integer rate between 1-80%. If the rate you set is lower than the open collaboration ads rate, a pop-up will prompt you to adjust it.

• In the “Review” section of the new campaign, click the edit button next to a product in the list to adjust its shop ads commission rate.

Set in active Seller Campaigns

• In “Campaign details” page, enter the shop ads commission rate for any products without one. Input an integer rate between 1-80%, and above the Open Collaboration.

For Exclusive TikTok Shop campaigns

• You can click “View details” on the Exclusive TikTok Shop campaigns page to check the affiliate commission rate and shop ads commission rate (if set).
• Sellers can approve or reject the products. If TikTok operation manager sets the Shop Ads rate when creating the campaign, sellers can increase or keep the Shop Ads rate before they approve the products. If TikTok operation manager doesn't set the Shop Ads, sellers can set Shop Ads rate before or after they approve the product.