Tiktok Shop Academy

Exposure plus

01/13/2026

Summary

What is the "Exposure plus" label on TikTok Shop and how does it benefit sellers or creators?

  • "Exposure plus" highlights trending products with high sales but low creator content, enabling sellers to spot hidden opportunities and gain a first-mover advantage.
  • Promoting these products helps creators fill content gaps, increase video reach, and position themselves as category trendsetters to boost commissions.

Where and how can sellers or creators find and use "Exposure plus" products on TikTok Shop?

  • These products are marked with the "Exposure plus" label in the Product Marketplace and Product Detail Pages, and can be filtered specifically in the Product Marketplace.
  • Creators can tap the label to learn why a product has untapped potential and create shoppable videos, LIVEs, or share affiliate links to promote them.

How frequently are "Exposure plus" products updated and what implication does this have for sellers?

  • The list of "Exposure plus" products is updated daily, providing fresh and timely opportunities for creators to discover new trending products with less competition.
  • This dynamic update encourages sellers to regularly check for new products to maintain a competitive edge and maximize earning potential.

Are there any limitations or access restrictions for creators regarding the "Exposure plus" feature?

  • Not all creators may have access to the "Exposure plus" feature, which could limit some sellers’ ability to leverage these untapped product opportunities.
  • Sellers should verify their access within the Creator Center and Product Marketplace to utilize this feature effectively.

Exposure plus: y

our filter for products with untapped potential
Find and promote products with untapped potential - "Exposure plus" is a product label that highlights trending products with less content coverage so you can benefit from first-mover advantage. Note, not all creators may have access to this feature.
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Benefits

  • Spot hidden opportunities faster: Zero in on products with high sales but minimal creator content.
  • Stand out where others haven't shown up: "Exposure plus" products update daily, so when you fill content gaps your videos have the opportunity to reach more viewers.
  • Turn content gaps into commission wins: Position yourself as a category trendsetter with these products and increase your earning potential.

How It Works

  1. Look for the "Exposure plus" label: Products with sales potential but low coverage are marked with this label in Product Marketplace and on Product Detail Pages.
  2. Filter and find: In Product Marketplace, you can filter specifically for "Exposure plus" products.
  3. Learn more: Tap on the "Exposure plus" label to find out why this product might have untapped sales potential.
  4. Make content: Just like you would with other products, you can create shoppable videos, LIVEs, or share affiliate links with "Exposure plus" products.

FAQ

Q: How are "Exposure plus" products different from other products?A: These products are specifically highlighted because they have a higher likelihood of getting increased visibility and sales for creators. They stand out from regular products because there may be less content coverage than other products with high sales.
Q: Where can I find "Exposure plus" products?
A: You can find "Exposure plus" products in the Product Marketplace and Showcase Management within the Creator Center. You can also filter specifically for them in the Product Marketplace. Not all creators may have access to this feature.
Q: How often are "Exposure Plus" products updated?
A: "Exposure plus" products are updated daily, providing fresh opportunities for creators to discover and promote.
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