What is the "Exposure plus" feature on TikTok Shop and how does it benefit sellers or creators?

• "Exposure plus" highlights trending products with high sales but low creator content, allowing sellers to capitalize on untapped opportunities and gain a first-mover advantage.
• It helps creators stand out by filling content gaps, increasing video reach, and boosting commission potential as category trendsetters.

How can sellers or creators find and use "Exposure plus" products effectively?

• These products are labeled in the Product Marketplace and Product Detail Pages, and can be filtered specifically in the Product Marketplace for easy discovery.
• Creators can tap the label to learn why a product has untapped potential and then create shoppable videos, LIVEs, or share affiliate links to promote them.

What are the key characteristics that differentiate "Exposure plus" products from regular products?

• They have higher sales potential but less content coverage compared to other products, increasing the likelihood of visibility and sales for creators who promote them.
• The list of "Exposure plus" products is updated daily, ensuring fresh and timely opportunities for creators to explore.

Are there any limitations or access restrictions for creators wanting to use the "Exposure plus" feature?

• Not all creators may have access to the "Exposure plus" feature, which could limit who can leverage these untapped product opportunities.
• Access is primarily through the Product Marketplace and Showcase Management within the Creator Center, where the feature is integrated.