Introduction to Data Insight on TikTok Shop

TikTok Shop's Data Analytics is intended to provide creators with best-in-class analytical insights and toolkits to optimize their e-commerce operations.
These analytics help provide insights to not only seasoned creators, but new creators as well to help set themselves up for success as they embark on their e-commerce platform. Data Insights in Creator Compass offers personalized data-driven insights across a multitude of dimensions to help newer creators boost their e-commerce performance. Creators who are familiar with the platform will also benefit from these insights and better streamline their e-commerce operations and performance.

Check out the use cases below to learn more about the benefits of using Data Insights in Creator Compass:

Use case 1: I want to get better product recommendations and insights

• You'll receive prompts encouraging you to add trending products (that are consistent with your product affiliations) to your Showcase.
• You can view a breakdown of each category level for the products that are trending the most with your followers — this allows you to prioritize key categories of interest.
• You can see your followers' and buyers' product preferences when customizing product recommendations to get an understanding of ideal recommendation distribution.

Use case 2: I want to get better diagnostic insights on my video content

• Depending on how many videos you post, you'll receive prompts encouraging you to either post your first video or increase your posting frequency. You also have the option to see suggestions on how to effectively boost video content and performance.
• If you've already posted video content, you'll see advanced insights along with any content policy issues associated with these videos. You'll be able to see specific policy issue reasons and suggestions on how to resolve them.
• Creators with high video volume will still be able to use Video Diagnostics for more specific video performance data.

Use case 3: I want to get better insights on my LIVE content

• Similar to video content, you can view diagnostic insights for your posted LIVEs. These metrics include but are not limited to:
  • Analysis of LIVE performance over flexible time ranges
  • Breakdown of content issues associated with posted LIVEs and action items to resolve these issues.

Use case 4: I want more tailored inspirational content that would appeal to my followers and overall market insights

• You can use our inspiration prompts to leverage content that would resonate with your followers.
  • This content will include videos posted by other creators that your followers may like or are specific to your category and will include trending music, hashtags, and topics.
• Prompts will be available for trending inspirational LIVE content from other creators and can be filtered for category relevance.

Use case 5: I want visibility into creators similar to me so that I can learn from them and assess my performance against theirs

• You'll receive prompts to view other similar creators so that you can analyze their content patterns and use your findings to optimize outcomes for your own e-commerce content.

Access and data scope

All US creators with e-commerce permissions will be able to view Data Insights in Creator compass in the app version. No special permission or action is required.
Keep in mind, however, that not all prompts (e.g. products, videos, similar creators) will be visible at the same time. The algorithm carefully crafts the most relevant prompt for each particular creator based on their e-commerce performance, content posting frequency, product category affiliations, and more. Therefore, you'll see a personal view of the insights that are most relevant to you.

Data Insights interface

Presented below is the interface for the Data Insights functionality in Creator Compass.
Note: Not all of these displays will be visible at the same time. The image above is meant to be representative of the broad insights that can be available.

Entrance

Creators can access Data Insights from the landing page of Creator Compass PC. The different prompts of the functionality will be visible after the key metrics section in the creator app.
Note: Image is representative of only one of the insights available

Feature walkthrough

Trending product insights and recommendations

Video insights and diagnosis

LIVE insights and diagnosis

Inspiration and Market insights

Similar Creators insights

Frequently Asked Questions (FAQs)

1. Where can I view Data Insights in Creator Compass?

Currently, you can see Data Insights in the TikTok Shop Data Analytics app. We hope to launch the PC interface in a future iteration

2. Why can't I see certain insights?

Our algorithm shows creators the most relevant insights to showcase considering exigent improvement opportunities within their e-commerce operations. For example, creators with product mismatch issues will see product insights instead of video insights. Our team is constantly working to improve the relevancy of these insights to cater to the most relevant needs of our creators.