What are the key features of the revamped TikTok Shop performance data overview page introduced in January 2024?

• It provides real-time monitoring of today's transactions, supports viewing sales and GMV for selected periods, and allows comparison with previous periods to assess performance trends.
• Users can view historical performance by genre, including separate data for live streams, videos, and product cards, with detailed navigation to product, video, and live performance pages.

How can sellers customize and interpret the data on the performance overview page?

• Sellers can select any date range (default GMT+8), view trend graphs for GMV and other metrics, and compare data with previous periods except when customizing time periods, where comparison is disabled.
• The overview shows top products (GMV top 3), videos (top 2), and live streams (top 2) with detailed trend charts and fuzzy search for products added to the showcase within the past year and viewed in the last 180 days.

What detailed insights are available for video and live stream content performance?

• Video and LIVE performance are tracked separately by GMV, views, and items sold, with top-performing content highlighted and options to explore all videos or livestreams for deeper analysis.
• Video diagnosis results help creators get inspired and optimize content, while live stream pages show ongoing and historical performance metrics for better management.

How does the navigation structure support sellers in exploring their performance data?

• A navigation bar below key metrics provides quick access to detailed pages for Products, Videos, and LIVE streams, enabling sellers to deep-dive into specific content types and performance trends.
• This structure facilitates targeted analysis and helps sellers identify growth opportunities or areas needing improvement across different sales channels.