We’re thrilled to share the newest tools and features launched over the past month—designed to help your business on TikTok Shop grow smarter, faster, and more efficiently. This update brings powerful seller growth solutions like Countdown Bidding, a real-time competitive bidding experience, along with new marketing resources to boost product promotion across the Americas (U.S., Mexico, and Brazil). Plus, we’ve made campaign management easier than ever with listing enhancements and introduced key CRM updates to help you stay connected with your customers.
Additionally, for the 2025 calendar year, TikTok Shop will issue Form 1099-K to sellers with gross sales over $20,000 and more than 200 transactions, helping you stay tax-compliant and organized.
Bookmark this page to learn through things at your own pace or register for our upcoming webinar on February 12th and join us as we discuss these same launches live.

LIVE

LIVES on TikTok transform the shopping experience from a static transaction into a dynamic, entertaining, and highly interactive event. Check out LIVE related updates below.

Countdown Bidding

We're excited to announce Countdown Bidding, also known as LIVE Auction, a new feature that lets you turn shopping into an interactive, real-time experience where shoppers compete for products in a dynamic, engaging environment. It's a fun, new way that can help you drive faster decisions and higher conversions. Learn more here.

Campaigns

TikTok Shop Campaigns are themed promotional events designed to showcase your products. Benefits include special display opportunities, badges, and extra discounts co-funded by TikTok Shop. Check out the latest campaign updates below

Campaign registration enhancement

We’ve improved campaign registration to save you time and reduce friction: best-selling products appear at the top, key products are front and center, Excel workflows are streamlined, and error reports give clear, actionable guidance. Learn more here.

Best-sellers at the top

Your best-selling products from the past 30 days are now at the top of your list, ready for immediate action.

Key products highlighted upfront

Key products among all campaign-eligible items are now highlighted with a “Key product” label, making it easy to spot qualified items at a glance.

Enhanced excel workflow

Large-catalog sellers can now use Excel templates prefilled with category, brand, and sales data—making it simple to manage even the biggest SKU lists.

Actionable error reporting

Error reports now include detailed guidance, such as eligible price and inventory ranges, so you can resolve issues and resubmit in seconds.

Flash Sale Auto Restock

Auto-restock monitors inventory hourly and automatically replenishes stock based on recent sales to help prevent campaign interruptions. This setting is enabled by default and can be turned off anytime from the campaign management page. You can find more details here.

Seller Tools

Customer (CRM) Email Channel launched

We’ve launched a new Customer (CRM) email channel to help sellers boost engagement and connect with more customers. As one of the most engaging channels on the market, emails drive higher open rates and message reads. You can now target specific segments, such as potential new customers or new followers, for more precise outreach. Plus, with a wide range of customizable templates and new tools, your brand’s unique voice can shine in every inbox. Learn more here.

Product Collections

Highlight your products with themed collections like “Best-Selling Series” or “Discount Series.” You can showcase these collections in your Shop Design or share them directly through the Customer Chat channel—making it easier than ever to attract attention and drive sales. Learn more here.

CRM entrance on the Promotions tab

You can now create a CRM plan straight from the Promotion Management page using the new “Create CRM Plan” button for your active coupons. The system automatically chooses the best audience for your coupon and pre-fills the message, making campaign setup faster and easier.

Seller Marketing

Your Shop is your brand's digital storefront: ensure an organized, trustworthy, and beautiful experience that converts shoppers into repeat customers. Check out seller marketing related updates below.

"Available on TikTok Shop" Creative Asset

Promote your products on TikTok Shop in the Americas with our official “Available on TikTok Shop” logo. Now available in 2 styles, multiple colors, and 3 languages! Access the logos here.

Finance

2025 1099-K Form

Form 1099-K is a report of payments you received for goods or services through a payment platform. For the 2025 calendar year, TikTok Shop will issue a 1099-K if your gross sales exceed $20,000 and you complete more than 200 transactions. Learn more here.