Feature Overview

• Build a branded experience: Add your logo, banner, and layout to create a shop that feels unique and aligns with your brand.
• Organize your products your way: Use drag-and-drop modules to showcase collections, categories, and featured items.
• Increase sales: Shops using Shop Design convert at 3.78%, compared to 1.73% without.
  

How to Access This Feature

Accessing Shop Design:

1. Log in to Seller Center.
2. Go to Marketing on the left-hand menu.
3. Click Shop design to start designing your shop.

What you'll see

How it Works

You can design your shop in two ways: Auto-Generate Design and Manual Customization.

The Gold Standard shop design hint:

Our data shows that stores using Visuals, Products, Categories, and Promotions together consistently achieve longer customer visiting time and higher conversion rates compared to other stores.
When these components are used in combination, they help create a clearer shopping path, improve product discovery, and keep customers engaged longer—ultimately turning visits into purchases.

Option 1: Auto-Generate Design (only available for first-time users)

This feature creates a simple shop layout for you, and is perfect if you're just getting started.

• Step 1: Click Try now under Auto-generate design.
• Step 2: TikTok will add a default header image and product modules.

• Step 3: Click Publish now to go live.
• Step 4: Share your shop with a link or QR code.

Note: This option only appears the first time you use Shop Design. Once you publish any design, this feature will no longer appear.

Option 2: Customize your shop

This allows you to fully control the look and feel of your shop, which products are shown, and how sections are arranged.

• Step 1: Enter the shop editor.
  • Click the green Design shop button in the top-right corner, or
  • Click Edit next to any draft version.

• Step 2: Understand the interface. The tool is divided into 3 main panels:
  • Shop Design Modules (left panel): Choose what type of content to add, such as images, products, flash sales, etc.
  • Shop Preview (middle panel): See a live view of how your shop will look on the app.
  • Settings (right panel): Customize each module (images, text, layout settings, etc.)

• Step 3: Add modules to your shop page. Drag modules from the left panel into the center preview area.
  • Visuals: Banners, logos, and product images
  • Products and categories: This includes smart product collections, such as Top products, New releases, Our picks for you, and Categories. We'll auto-fill these sections with the right products based on what’s trending, what’s selling, or what’s newly listed. There's also custom product collections, including Featured Products, By category, and Collection, which you can build and arrange manually. For Category module, you can check/edit the product category in Manage Products functions.
  • Promotions: Flash sale/Special deals/Buy More Save More, you can set up your promotions here.
• Step 4: Add a header image. Your header image is one of the first things shoppers will see on your shop page. A good-looking header can help increase visibility and improve trust with shoppers. The system automatically checks that your header image is clear and high quality. If not, it won't appear in your shop. If you're a verified seller, you'll have the option to add a header with your logo, brand name, or a high-quality image to showcase your brand. Here's how to upload and customize your header:

• Step 4.1: On the right-hand side of the page, find the Layout panel. Click on Header at the top of the module list to open header settings.
• Step 4.2: Click Upload Image under Background image.
  • Recommended dimensions: 780 px (width) x 720 px (height)
  • Max file size: 2 MB
  • Supported formats: JPG, JPEG, PNG
• Step 4.3: Add your shop logo (optional but recommended)
  • Under Logo, click Upload Image (or choose Text if you prefer)
  • Use a clear logo with a transparent or white background
  • Supported formats: PNG, WEBP
  • Max file size: 2 MB
• Step 4.4: Your header will appear in the live preview (center panel). Make sure the text image are easy to see and not cut off.

• Step 5: Use product collections to drive conversions. Product collections are one of the best ways to organize your products and help shoppers discover more of what they want. With the latest layout updates, creating collections is easier than ever. You can create collections in 3 different ways:
  • Option 1: Auto-generate collections (recommended)
    • This is the easiest way to get started. TikTok Shop will automatically suggest and build product collections for you. Auto-generated elements include:
      • Collection title
      • Product list
    • You can still edit the layout (horizontal/vertical), product ratio, and more.

• Option 2: Use a template
  • Use pre-built templates for popular or high-performing collection types, such as:
    • New Releases
    • Promotions
    • Top Sellers
  • The system will automatically fill in your collection title, description, and product list. This is great for seasonal events or quick promotional setups.

• Option 3: Create a collection manually
  • For full control, build a custom collection rom scratch. Add your own:
    • Collection name
    • Description
    • Cover image
    • Product list
  • This is great for unique bundles, limited drops, or themed product groups.

• Step 6: Preview and save your design. As you build, you'll see real-time updates in the center preview.
• Step 7: Once you're happy with the layout and content, click Publish in the top-right corner. Your new layout will go live immediately. You can always return and edit it later.

Other Features You Can Use

In addition to designing your shop layout, the Shop Design page includes other helpful tools and tips to help you improve your shop and learn from other sellers.

1. See how your shop is performing

At the top of the page, you'll see a section called "This week's highlight." It shows key metrics like page views, click-through rate (CTR), and conversion rate. Use this section to track how well your new shop layout is doing. After you publish a design, come back here to see if your numbers improve.

2. Manage your shop page versions

Below that, you'll see the "Shop page" section. This is where your different designs are saved.

• The Live version is what shoppers see now.
• Drafts are layouts you're still working on.

Next to each design, you can:

• Click Edit to make changes.
• Click Publish to make it go live.
• Click Share to get a link or QR code.

3. Add ready-made layout sections

Next, you'll see "Popular templates and sections." We offer 10 free, easy-to-use templates that you can add to your shop with just one click. Some templates will automatically highlight your top products or generate eye-catching visuals for sales and special offers. This will help you update your shop faster, keep shoppers engaged, and drive more conversion. Once you find a template you like, click Use template. You'll see a preview of how it looks in your shop. From there, you can either edit it to make changes or publish it as-is. Once you find a template you like, click Use template. You'll see a preview of how it looks in your shop. From there, you can either edit it to make changes or publish it as-is.

4. Create impactful visuals for your shop

To quickly create an impactful image for your shop, use this image generator recommendations that appear on the left side when you add a new image. This tool customizes images based on your products, branding, themes, and logo styles. You can choose from three themes: Promotion, Branding, and New Releases.Sellers can also edit the pictures using a built-in editor, easily edit text, colors and layout to fit your brand's style

5. LIVE and video

Set up your own LIVE reminder for shoppers to know all of your LIVE plans. The system will automatically obtain all current merchant's LIVE plans and display in order of LIVE time from most recent to oldest by default. This feature also supports merchants in editing the name of the LIVE component and selecting which LIVE sessions to display.

6. Create your own Product Collections

Product Collections is a powerful merchandising feature in Shop Design that allows you to group products into themed lists, such as "Quarterly New Arrivals," "Best-Sellers," or "Seasonal Clearance". Instead of sending single products to customers, you can now curate multiple items in one go to tell a better brand story and improve conversion efficiency across your shop.
When creating a new collection, start by entering a collection name to help customers understand what the collection is about and encourage them to explore the product list. We also recommend adding a theme-related image to increase click-through rates. Finally, select the products that fit your collection—once done, your collection is ready to go.

Why Use Product Collections?

Merchandising themed collections helps solve the problem of store clutter and provides a smoother exploration experience for shoppers. Key benefits include:

• Boosted Conversion: Effectively improves CTR, CVR, AOV, and GMV compared to sharing single products.
• Multi-Channel Reach: Sync your collections across your Shop Page and Customer Chat
• Data-Driven Insights: Use the analytics dashboard to track exactly which collections are driving sales and which need a refresh.

Synchronizing Your Collections

Once created, you can deploy your collections across multiple private domain channels:

• Shop Decoration: Drag and drop your collection directly into your store's homepage editor.
• Customer Chat: Share entire collections during pre-sales consultations to help customers discover more products.
  

More interaction, more sales

How to Create a Product Collection

You can manage and create collections by navigating to Seller Center > Marketing > Shop Design > Product Collections.

Step 1: Choose Your Creation Method

There are two ways to build your collection:

1. Template Creation: Choose from "Smart Templates" or "Rule Templates" (e.g., New Arrivals, Popular Products, Low Price). The system will automatically suggest titles and products based on your shop's performance.
2. Manual Creation: Build your list from scratch by selecting individual products and entering your own titles and descriptions.

Step 2: Customize Branding and Selling Details

Add visual and textual elements to guide your customers:

• Branding: Upload a high-quality cover image and add a description that explains the value of the collection.
• Selling: Curate your product list. For high-SKU industries like Fashion, focus on seasonal themes or inventory turnover.

Step 3: Save and Preview

Before publishing, use the Effect Preview to see how the collection will appear as a cover or on the Product List Page (PLP).

Bring Your Brand to Life with a Compelling Story

*This feature is for TikTok Verified Shop onlyToday’s consumers make purchase decisions based on more than just products. A brand’s values, mission, and story have become powerful drivers of trust and emotional connection.
That’s why we’re excited to introduce the Brand Story component in Shop Design. With this new feature, you can create a dedicated “Brand Story” page within your shop and freely arrange text, images, and links to bring your brand to life. Share your brand culture, founder journey, craftsmanship, social responsibility, or any story that sets you apart.
By configuring your Brand Story page, you not only strengthen your brand identity, but also build deeper connections with customers—turning casual visitors into loyal advocates.
Here's how to configure your unique and compelling brand story with AI tools.
Click on Design shop on the top right or choose a shop page below to add the brand story module
Step 2:Switch Homepage to Brand story to start the configuration
Step 3: You can start uploading your brand images (Max 5) and add descriptions as your brand story. Click Publish to submit for review.
If you want to try AI suggestions, click on 'Brand story suggestions', we will configure brand images and brand stories based on your brand.
Here’s how it appears from the customer’s perspective.

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Managing and Tracking Performance

The Collection List provides a comprehensive overview of your existing merchandising sets.

• Monitor Success: Track key metrics for each collection, including Exposed Users (UV), Click Count, Number of Purchasers, and GMV.
• Operational Safety: If you try to delete a collection currently referenced on your Shop Page or in a CRM plan, the system will provide a reminder. You must take the component offline or stop the plan before the collection can be permanently removed to protect the consumer experience.

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Best Practices

• Focus on High-SKU Themes: Use collections for scenario bundling (e.g., "Sportswear") or clearance events.
• Update Regularly: Refresh your "New Arrivals" or "Best-Selling" series to keep your storefront dynamic.
• Clear CTA: Use catchy titles and descriptions to guide customers to the products they need faster.
  

7. Get inspired by seller success stories

At the bottom of the page, you'll see real examples from other sellers who used Shop Design to grow their sales.

8. Share your TikTok Shop

Frequently Asked Questions (FAQs)

Need Help?

• Contact your Account Manager: If you have an Account Manager, reach out to them directly for personalized support.
• No Account Manager? If you don't have an Account Manager, reach out to TikTok Shop support.
  • TikTok Shop Support: https://seller-us.tiktok.com/contact-us
  • Email: support@us.tiktok.com