Overview

TikTok Shop is showcasing creator videos directly on product detail pages under "Creator Recommendations." Now your best content can appear on product pages, connecting with shoppers right at their "add to cart" moment.

Benefits:

• Reach Shoppers in Their "Add to Cart" Moment: Creator videos now appear on product detail pages, introducing your content to shoppers actively researching products you've featured.
• Quality Gets Rewarded: Only 10 videos make it to product pages, meaning your best content gets the spotlight it deserves. When your creativity stands out, you build your creator credibility and your audience's trust.
• Double Your Content's Impact: Your videos are now working double duty—earning commission through your usual channels and when a shopper buys through your content in these bonus appearances.

How it works:

Creator Recommendations is a new carousel on TikTok Shop product detail pages that features 10 quality creator videos showcasing a product. When shoppers click on these videos, they can engage with your content just like they normally would: liking, commenting, sharing, and following your account.
Only 10 videos will be displayed on a product page, so make sure your videos are engaging, informative, and visually appealing. These videos aren't selected by the seller and will be featured based on factors like engagement and video recency.

FAQs

How are the creator recommendation videos selected?

Only 10 creator videos will be displayed on the product detail page. They'll be featured based on a combination of factors, including engagement, video quality, and video recency. Only videos linking the specific product will be included.

Do I need to opt in for my videos to be selected?

No, you do not need to opt in for your videos to be selected. This feature is in beta, so not all product detail pages will include creator recommendation videos.

Will I earn commission from these videos?

If a shopper clicks on the anchor link in your content, yes. Plus, the additional exposure can help you grow your credibility and your own audience.

Will the views that come from the product detail page count toward my overall video views?

Yes, any full-screen views from Creator Recommendations on product pages will count toward your views. The same goes for likes and comments.

Can I opt out of having my videos featured?

You can remove the product link from your video if you don't want it to be featured on the product detail page.