TikTok Bonus FAQ

07/09/2025

Summary

What is TikTok Bonus and how does it work for creators promoting products?

  • TikTok Bonus (TB) rewards creators with extra incentives for qualifying sales based on campaign rules, often requiring sales from new videos or live streams within specific eligibility periods. Bonuses apply automatically without manual opt-in.

Why might a creator not receive a TikTok Bonus after making a sale?

  • Common reasons include sales linked to old videos instead of new content, sales or video posting outside the campaign window, reaching the maximum reward cap, or the campaign budget being exhausted before the sale.

Do creators need to re-add products or manually opt-in to qualify for TikTok Bonus?

  • No, re-adding products or manual activation is unnecessary; bonuses apply automatically if the content and sales meet campaign criteria. Creating new content during campaigns can improve eligibility.

Are there earning limits or content requirements for TikTok Bonus campaigns?

  • Each campaign has a maximum reward cap per creator and product. Most campaigns require new content posted during the campaign period, though some allow sales from old videos. Checking campaign details is essential to maximize earnings.

TikTok Bonus - Frequently Asked Questions (FAQ)

  1. What is TikTok Bonus and how does it work?

TikTok Bonus (TB) is a program that gives additional incentives for selected creators to encourage product promotion. It applies additional rewards to qualifying sales based on predefined campaign rules.
TB campaigns may have different requirements, such as:
  • Only rewarding sales from newly posted videos.
  • Live only sales.
  • Having specific eligibility periods for orders to count.
Tips:
  • TB applies automatically to qualifying sales. No manual opt-in is required.
  • Most TB campaigns require sales from newly content. Always check the campaign details.
  • Budget limits may apply. If a campaign runs out of funds, bonuses will no longer be issued.
  • TB applies to products from all sources like Product marketplace, Collab invites and Tiktok Shop Partners (Affiliate partners).

  1. I sold a product, but I didn’t receive the TikTok Bonus . Why?

The most likely reasons are:
  • The sale was attributed to an old video instead of new content required by the campaign.
  • The video posting or sale did not happen within the campaign window.
  • You have reached your maximum reward amount as described in the Bonus Detail page.
  • The campaign budget was depleted before your sale was completed.
Tips:
  • If the campaign requires new content, check whether your video was posted after the campaign start date.
  • Verify the exact start and end times of the campaign and compare them to when your video was posted and when the sale happened.

  1. Do I need to re-add the product to my showcase to qualify for TikTok Bonus?

No, re-adding a product to your showcase is not required to receive TB. If a product you have already promoted qualifies for TB, the bonus will automatically apply as long as your video or live content meets the campaign criteria.
Tips:
  • If TB is content-specific, creating new content (videos or lives) during the campaign period can increase eligibility.
  • Sales from showcase alone do not meet the criteria.

  1. Do I need to opt in or click anything to receive TikTok Bonus?

No, if your content and sales meet the TB criteria, the bonus will be applied automatically.
Tips:
  • Ensure the product is properly linked to your content and follows the campaign guidelines.
  • TB is applied at the time of the sale, so there's no need to activate it manually.

  1. Are there limits to how much I can earn from TikTok Bonus?

Yes, each TB campaign has a maximum reward cap per creator and per product. If you reach the limit, further sales may not qualify for TB bonuses.
Tips:
  • If your TB individual product cap is approaching, shift your focus to other eligible products or upcoming TB campaigns to maximize earnings.

  1. Do I need to create new content for each TikTok Bonus campaign?

It depends on the campaign type as described in the "Effective Content Type" on the "TikTok Bonus" page:
  • (Common) "New Content Only" campaigns require sales from videos/lives posted during the campaign period.
  • (Rare) "All Content" campaigns allow sales from both old and new videos.
Tips:
  • Creating new content during the campaign period increases your chance of qualifying for more TB bonuses.
  • Always check the campaign description to see whether old videos are eligible.
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