US Academy › Knowledge Base › Creator › TikTok Shop Lab: Content QualityPre-Recorded Content in Live09/11/2024Keep it real—go live and engage with your followers in real time! Authenticity is your best sales strategy on TikTok Shop, so stay away from pre-recorded video and audio content, ESPECIALLY during Lives!Is the content above helpful? PreviousNot Safe for Work (Inappropriate) ContentNext Pirated and Unoriginal Content