Product Overview

Analyze your affiliate performance and scale your success with a clear, reliable, and centralized Performance overview in Affiliate Center.
Benefits:

• Find your insights faster: Stop clicking around with a streamlined dashboard design that gives you a clear summary of your performance.
• Get the data you need: Say goodbye to guesswork and access consistent, reliable metrics that match definitions in Seller Center.
• See the big picture, at a glance: Analyze your affiliate performance holistically with a high-level summary that brings together creators, products, videos, and livestreams — all in one place.
• Spot trends and take action: Track shifts in performance, review sales composition, and quickly identify which creators and content are driving the strongest results.
• Drill down with ease: Navigate seamlessly into product, creator, video, or live analytics, with your chosen date range applied across tabs for consistency.
• Decide with Confidence, faster: Leverage a restructured data foundation and an expanded set of reliable metrics aligned with Seller Center, giving you trustworthy insights to grow faster.

How it works

We've added a page to Affiliate Center analytics to make it easier to find and understand your performance data.

1. Access your dashboard. Go to the Affiliate Center and click on the new Performance tab. You'll land on a redesigned dashboard with a streamlined view of your core strategic data.
2. Explore your performance. This page consolidates your core performance data, including GMV, orders, items sold, and traffic metrics, for all your collaborations, products, creators, and content.
3. Use flexible time filters. We've added more pre-set time filters like last seven days, last 28 days, and last week. You can also use a custom time filter that allows you to trace data back up to six months.
4. Break down your data. You can break down your metrics by collaboration type, content type, and product category to see where your affiliate investments are having the most impact.

Tips

• Understand your metrics! To understand the definitions for your key metrics, use the tool tip (grey question mark in circle) to learn more about each metric and how we define it.
• Explore trends! By toggling "Show trends" in the key collaboration metrics section, you'll have the ability to compare two metrics over the same time range. This can be helpful in understanding the relationship between different dimensions.
• Export your data for further analysis. In the key collaboration metrics and details section, you'll have the opportunity to export your data if there is additional analysis you want to do off the TikTok Shop platform.

FAQs

• Does this data match what's in Seller Center?

Yes! The Performance tab and metrics in Seller Center are standardized in the way we calculate and metrics. This ensures you're looking at consistent and reliable data across both sources.

• Will the old analytics dashboards still be available?

Yes! At the moment, the new Performance page is a new addition to your suite of Analytics pages on Affiliate Center. Keep in mind that we are constantly improving Affiliate Center, so some of the older Analytics pages may not be available in the future. At the moment, the Performance page is the most reliable place to collect your Affiliate-related GMV data.

• I want to learn more about samples?

We introduced a page on sample analytics. Read that feature guide here.

• How do I look up the definitions of my key collaboration metrics?

More information on each metric will appear if you click on the question mark next to the metric name.