How to Use Affiliate Seller Analytics (v3 Upgrade)
AI Summary
A new Performance tab in Affiliate Center centralizes affiliate analytics into one reliable dashboard aligned with Seller Center. It helps affiliates and sellers quickly view GMV, orders, items sold, traffic, creators, products, videos, and livestream performance, then drill down with consistent date filters up to 6 months. Use it to compare trends, break results down by collaboration, content, or category, and export data for deeper analysis.
1. What's New
If you've used Affiliate Analytics before, here's what changed. Everything below lives in the same Performance tab in Affiliate Center that you already know, and we've made it faster, more complete, and easier to act on.
(If you are new to the tool and looking for the starter guide, please jump to Section 2: Product Overview for guidance on how to navigate the basic functionalities of Analytics tools.)1.1 See today, decide today
You can now see what's happening today, across sellers, creators, videos, and LIVEs, without leaving Performance Analytics. The new Today view brings same-day data into the page you already use for everything else, so you can spot a high-performing LIVE or a trending video while it's still running. See Section 3.4 below for details on the Today view.
1.2 The full picture of what's driving your business
Every video and LIVE that touched your business is back in view, including engagement-only content, with restored engagement metrics and accurate multi-day unique-visitor (UV) counts. The dashboard shows numbers you can plan on, and content you can't afford to miss. See the FAQ in Section 5 for how multi-day UV metrics are calculated.
1.3 From "what happened" to "what to do next"
Every metric now comes with a trendline, every list with period-over-period (PoP) comparison, and every creator gets a dedicated detail view, so you can see who's accelerating, who's slowing, and where to focus next. See Section 3.6 below for details on metric breakdowns.
2. Product Overview
Affiliate Seller Analytics is your performance dashboard inside Affiliate Center. It shows how your affiliate business is doing, including total GMV, orders, and the creators, videos, and LIVEs driving those results, so you can understand what's working and decide where to focus.
Use it to answer questions like (examples do not constitute as business advice):
- How is my affiliate GMV trending over the last week or month?
- Which creators and videos are generating the most sales right now?
- What happened today while a LIVE session is running?
- Which products are pulling in engagement but not converting?
3. How It Works
3.1 How to find it
Go to Affiliate Center → Analytics → Performance. Performance is the main tab where all of the views below live, consolidated to provide the metrics that are core to your shop's business.
3.2 The key metrics
At the top of the Performance page you'll see your headline numbers. The most important ones:
- GMV - total gross merchandise value from affiliate orders in the selected time range.
- Orders - number of affiliate orders.
- Items sold - units sold through affiliate content.
- UV (unique visitors) - the number of distinct shoppers who viewed your affiliate content. See Section 5 for how UV is counted across multiple days.
- Engagement metrics - views and clicks on the videos and LIVEs linked to your products (now restored, including engagement-only content).
3.3 Choosing a time range
Use the date selector to switch between ranges (for example: today, last 7 days, last 30 days, or a custom range). Every metric, list, and trendline on the page updates to match the range you pick.
3.4 The Today view
Select Today to see same-day performance, useful for watching a LIVE or a new video as it happens.
Important information regarding the Today view:
- Today's data does not refresh automatically, so use the manual refresh on the page to pull the latest numbers.
- Same-day data is a live snapshot and may still be settling, so it can differ slightly from the finalized numbers you'll see the next day.
3.5 Breaking down your performance
Below the headline metrics you can break results down by dimension, by creator, by product, by video, and by LIVE, to see exactly what's contributing to your GMV.
3.6 Reading the lists
Each breakdown is a list you can sort (for example, by GMV) across creators, products, videos, and LIVEs. For every row you'll see:
- The core metrics (GMV, orders, etc.) for the selected time range.
- A period-over-period (PoP%) change, so you can tell at a glance who's growing and who's slowing.
3.7 Drilling into the details
Click any creator or product to open its dedicated detail page:
- Creator Collaboration Details: a full view of your collaboration with a single creator: their GMV, the content they posted, and how each piece performed.
- Product Details: how a single product is performing across all the content promoting it, including restored engagement metrics and the trendline for each metric.
3.8 Reading trendlines
A trendline shows how a metric has moved over the selected period. A rising line shows an upward trend; a falling line is an early signal worth a look. Pair the trendline with the PoP% to decide where to focus next across your creators and products.
3.9 Exporting your data
Use the export option to download the data behind any list for offline analysis or sharing with your team.
4. Tips for Getting the Most Out of Analytics
- Start with the trend, then drill down. Check your overall GMV trendline first, then use the lists to find the creators or products behind the movement.
- Use Today during LIVEs and launches. Track the performance data same-day, and remember to hit manual refresh.
- Let PoP% guide your attention. A large negative PoP% on a high-GMV creator is worth a closer look so you can act early.
- Don't overlook engagement-only content. Content that drives views but few orders can still be building awareness, and the restored engagement metrics help you see it.
5. FAQs
5.1 Why doesn't my weekly UV equal the sum of my daily UVs?
UV (unique visitors) counts distinct people, not visits. Over a longer period, the same shopper is counted only once, even if they came back on several days. So a weekly UV is almost always lower than adding up the seven daily UVs.
Worked example: Suppose one shopper, let's call her Mia, visits your affiliate content on Monday, Wednesday, and Friday, and no one else visits that week:
- Monday UV = 1 (Mia)
- Wednesday UV = 1 (Mia)
- Friday UV = 1 (Mia)
- Sum of daily UVs = 3
- Weekly UV = 1, because it's still just Mia, counted once for the week
The old behavior effectively added the daily numbers together, which over-counted repeat visitors. The new multi-day UV calculation uses improved deduplication logic to count distinct visitors across multiple days. That's why the new multi-day UV may look lower than before: it's more accurate, not missing data.
5.2 Why is today's data different from what I saw yesterday for the same day?
Today's numbers are a live snapshot that's still settling. They get finalized the next day, so small differences between the same-day view and the finalized figure are expected.
5.3 What is "engagement-only" content?
Videos and LIVEs that drove views or clicks to your products but didn't generate attributed orders in the period. They used to be hidden; now they're included so you can see the full picture of what's driving engagement.
5.4 Can I download the data?
Yes, use the export option on the lists to download data for offline analysis. See Section 3.9.