How to Enable Protection Plan Program

09/09/2025

Statements

Summary

What is the TikTok Shop Protection Plan and how does it benefit Sellers?

The Protection Plan is an optional service covering accidental damage or loss after delivery, boosting Buyer trust and store competitiveness by offering peace of mind and reducing disputes over product damage.
It is provided by Cover Genius Warranty Services, a licensed provider, ensuring a reliable and regulated protection option for Buyers.

How does the Protection Plan work and what coverage does it provide to Buyers?

Buyers can add the Protection Plan at checkout; coverage activates after successful delivery and protects against accidental damage during normal use (not delivery damage).
Coverage includes repair reimbursement or replacement up to the original purchase price, with no deductible, but excludes items still under manufacturer’s warranty.

What are the key exclusions and limitations Sellers should be aware of regarding the Protection Plan?

The Protection Plan does not cover damage occurring during delivery or products still under the manufacturer’s warranty. Delivery issues must be reported separately to TikTok Shop Customer Service.
Sellers are not involved in the purchase, activation, or claims process and should direct Buyer inquiries to TikTok Shop support.

How should Sellers handle Buyer questions about the Protection Plan and claims?

Sellers should inform Buyers that the Protection Plan is managed entirely by TikTok Shop and Cover Genius, and direct Buyers to TikTok Shop Customer Service for any claims or detailed questions.
This approach helps maintain clear communication and supports a safer, more confident shopping experience without burdening Sellers with claim management.

What types of products and damages are typically covered under the Protection Plan?

Coverage applies to categories like electronics, appliances, furniture, apparel, and more, protecting against mechanical, electrical failures, accidental damage, stains, burns, and operational failures depending on the product type.
Some categories exclude accidental damage (e.g., auto parts, major appliances), so Sellers should understand coverage specifics to accurately inform Buyers.

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This guide will provide Sellers with a clear understanding of the Protection Plan program on TikTok Shop, so Sellers can encourage more Buyer trust, improve store competitiveness, and reduce disputes related to product damage after delivery.

Why Protection Plan Matters for Sellers

Benefit	Description
🛡️ Build Trust	Buyers feel secure when protection is available.
📈 Increase Sales	More Buyers are likely to complete checkout.
🛠️ Minimize Complaints	Reduces disputes over post-delivery damages.
🌟 Boost Reputation	Enhances store credibility and trustworthiness.

What is the Protection Plan?

Protection Plan is an optional service available on TikTok Shop that offers extra protection for Buyer purchases, such as gadgets, electronics, and other products. It covers accidental damage or loss that occurs during normal usage after delivery is complete.

The Protection Plan is provided in partnership with Cover Genius Warranty Services, LLC, a licensed recognized Service Contract Provider known for seamless product integration and trusted claims services.

By understanding the Protection Plan, Sellers can better promote a safe and confident shopping experience, helping to increase Buyer trust and encourage higher conversion rates in their stores.

How does the Protection Plan work?

Eligible items will display a Protection Plan option during checkout.

Buyers can add the Protection Plan when completing their purchase.
After the item has been delivered and received successfully, the Protection Plan coverage becomes active.
If the item suffers accidental damage during regular use (not related to delivery), Buyers may submit a claim directly through the TikTok Shop app.

What types of Protection Plan are available?

Warranty Category	Coverages
Computers and tablets	mechanical, electric failures, operational failure, accidental damage
Consumer electronics	mechanical, electric failure, operational failure, accidental damage
Connected fitness	mechanical, electric failure, operational failure, accidental damage
Small Appliances - Floorcare	mechanical, electric failure, operational failure, accidental damage
Small Appliances - Kitchen/Housewares	mechanical, electric failure, operational failure, accidental damage
Sports and outdoors	mechanical and electrical failures, accidental damage, failures from normal use
Furniture	accidental stains, burns, punctures
Mattress	accidental stains, burns, punctures
Lawn and garden	Mechanical and electrical failures, failures from normal wear and tear, operational failures. No accidental damage.
Auto parts	mechanical and electric failure, normal wear and tear failure, power surge. No accidental damage
E-mobility	mechanical, electrical failure, operational failures, failure of key components. No accidental damage
Major appliances	mechanical, electric failures, breakdown, operational failure. No accidental damage
Cold pool and spa	mechanical , electrical damage, normal wear and tear failure, operational failure. No accidental damage
Apparel, shoes and handbags	repairs, accidental damage
Glasses and sunglasses	accidental damage, mechanical issues. No loss or theft
Jewelry and watches	restoration, repair, No loss or theft

📝 Note: In TikTok Shop US, the Protection Plan starts after the manufacturer’s warranty ends. Damage during delivery/shipping is not covered and should be reported to TikTok Shop Customer Service.

How much coverage can Buyers get?

Buyers can receive coverage through two types of benefits, depending on the nature of the damage and the approved claim:

Repair Benefit
1. If the Buyer submits a claim for repair, they will be reimbursed for the actual cost of repair they paip, up to the item’s original purchase price (with no deductible applied)..
Replacement Benefit
1. If the Buyer submits a claim for replacement, they will be reimbursed up to the item’s original purchase price. of the item (with no deductible applied).

The reimbursement is strictly capped at the item’s original price and will depend on the type of claim (repair vs. replacement) that is filed and approved.

Important Exclusions

The Protection Plan does not cover products still under the manufacturer’s warranty. This exclusion applies to all Protection Plan types.

Why is it important for Sellers to understand Protection Plan?

Helps increase Buyer trust and confidence in the platform.
Enhances product competitiveness by offering Buyers peace of mind.
Reduces disputes over accidental damages during product usage.

When Buyers inquire about item protection, Sellers can explain that TikTok Shop offers an official, regulated Protection Plan through a trusted Service Contract Provider, XCover.

Common Buyer Questions Sellers Might Encounter

Question	Answer
Is the Protection Plan legitimate?	Yes. Provided by Cover Genius Warranty Services, LLC, a licensed recognized Service Contract Provider and regulated under US Service Contract laws.
When does coverage start?	Coverage begins once the item is successfully delivered and received.
Does it cover delivery damage?	No, Protection Plan only covers accidental damage during usage after delivery. Delivery issues are handled separately and can contact TikTok Shop Help Center to assistance.
Where can Buyers find their Protection Plan information?	Buyers can access their Protection Plan information via TikTok Shop Inbox Notifications or their Order Page.
Who manages claims?	All claims are assessed and processed directly by XCover, not Sellers.

🚀 Quick Summary for Sellers

The Protection Plan is optional and purchased by Buyers.
Sellers are not involved in any part of this transaction — including the purchase, protection plan activation, or claim process.
If Sellers receive any questions from Buyers regarding Protection Plan or claims, please advise the Buyer to contact TikTok Shop by Tokopedia Customer Service directly.

Thank you for supporting a safer and more confident buying experience on TikTok Shop! 🌟

Learn more: Visit TikTok Shop Buyer Help Center for updated guides about Protection Plan and Buyer support best practices.

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