Course Outline

Introduction: 0:00-1:02s

The Non-Negotiables: 1:03-2:00

Why Should You Follow TikTok Shop's Suggestions: 2:00-3:07

Beginner Friendly Quality Video Techniques: 3:08-14:25

Next Level Tips For Outstanding Content: 14:26-22:48

Summary: 22:49-24:13

Before you dive headfirst into creating your video, make sure you’ve nailed these basic hygiene factors. Miss any, and all your hard work could go down the drain! 💥

1. Your videos must be 100% in line with our content policies.

• No copyrighted content or privacy infringements
  • E.g. Content is deemed unoriginal if it lacks new or creative edits to imported media, including previously shared TikTok content, media from other platforms like TV, movies, or webcasts, or event performances like music concerts and theatrical performances. Keep recognizable logos out of sight, even if they're on your clothes or a poster in your background
• No still frame content
  • E.g. Content that lacks on-screen activity or features a static image with minimal verbal interaction or movement. This includes still images, screenshots, slideshows, animated content, and GIF-based videos.
• No prohibited content
  • E.g. Profanities, violence, sexual imagery, crude humor, gory visuals, animal testing, or gambling are off-limits. Use of minors to promote products is also not allowed
• No irrelevant product promotions
  • E.g. Product shown in video does not match with product on the product detail page. The video does not demonstrate or provide sufficient product details.
• No misleading content
  • E.g. False, inaccurate, or exaggerated product claims, claims that a product has won awards or possesses various certifications, vague, inaccurate, or unsupported price comparisons, etc.
• No redirecting traffic
  • E.g. Directing users to shop, purchase, or order a promoted product outside of TikTok Shop

2. Visual demo and verbal descriptions are clear and in-sync

• E.g. If you are promoting a phone case and shares that it comes in white and black color, suggest showing both white and black phone cases in the video demo

3. Avoid overusing text/stickers overlay

• E.g. Do not overlay any text or stickers on the product that you are promoting even if it's only blocking the product partially

Why Should You Follow the Suggestions? 🤔

Wondering what elements may constitute a high quality video that drives conversion and sales? No more second guessing, as we are revealing tips based on techniques observed from top-performing videos. Think of it as your cheat code to help you create high-quality content more easily! 🏆🎥
We’ve broken it down into 2 levels to make it easy, fun and targeted:

• "High-Quality Video Suggestions": Your beginner’s cheat sheet to strive for high-quality content.
• "Something Extra": For the pros—next-level tips to spice up your videos once you’ve mastered the basics!

You know your products are awesome, and you can’t wait to show them off on TikTok Shop! But here’s the thing—your viewers have to see and get why they’re amazing too! That’s where these suggestions come in—leverage on both audio and visual cues to convert viewers' curiosity into sales.

What are "Product Features"🔧 + "Benefits"👼🏻?

Your viewers don't have the product with them, so they rely on listening to your verbal description of the product features and its benefits in detail to understand the product. Product features and benefits tend to come hand-in-hand! Here are some tips for you:

• Be detailed and cover as many key features AND benefits as possible!
• Remember, when describing the product, it is also the perfect opportunity to share your authentic review of the product!

Not sure what's the difference between features and benefits?

• Product Features: Facts about the product's characteristics and function.
• Product Benefits: What your customers can get out of the product. How does it make their life better? What pain points does it solve?

Let me give you an example of how a sweater can be introduced:

Full Video	Reference	Product Feature	Benefit
		"Made out of that sweater material"	"Keeps you nice and warm in the fall, in the winter"

Here's another example of a Candle Warmer Lamp:

Full Video	Reference	Product Feature	Benefit
		"Flameless (but still has the candle effect)"	"Safer than lighting your candles""It's not hot to touch, it will not burn you"

1. Show Every Single Product Feature 🔍

Remember all those awesome "Product Features" and "Benefits" we talked about above? 📝 While you’re describing them, suggest pairing your verbal description with close-up shots for the details and long shots for the full view. Give your audience that full 360° product view—they’ll love it! 🎥✨
Check out the amount of details a bag can be presented in 11 impressive angles!

Full Video	Feature Breakdown
	Long shot to show the entire bag	Close up on the material "beautiful accent leather"	Close up on the gold turnlock style at the front	Close up on the gold high heels on the bottom	Carrying bag as a cross body	Carrying bag as a tote
	Close up on the zipper closure	Close up on the bag interior	Close up on the interior zips and pockets	Close up on the full size matching wallet that comes with the bag	Close up on the key leash that's attached to the bag

Here's another example showing off a tumbler from 5 different angles!

Full Video	Feature Breakdown
	Long shot showing the full tumblr	Close up of the 3 settings of the lid	Close up of the silicon bottom	Close up of the handle	Close up showing the inside

2. Show how the product works, then hit them with the epic before-and-after results ✨

People love a good glow-up moment! 🌟 Show the game-changing results your product brings, and let the visuals do the talking!
Here's an example of how a pair of fake eyelashes is promoted through a step by step application process following a before and after comparison to show the magic happening!

Full Video	Step by Step Breakdown
	Before: Short eyelashes that are barely visible	Application in progress	After: Long curly lashes ➡️ "glow up moment" 🌟

Let's take a look at another example of how a cleaning brush is put into action.

Full Video	Step by Step Breakdown
	Before: Spray the car care disinfectant on the targeted "dirty" surface	Start brushing to clean the targeted surfaces throughly	After: Leather is polished and sparkling clean ✨

In Short,

• Try verbally describing and visually showing the product features, its benefits, and the result in detail!
• We suggest incorporating these 3 attributes in your shoppable videos
  1. Product Features
  2. Benefits
  3. Multi-Angle Demo

This is for sellers who are ready to level up and add some serious heat to their video game! Here’s how you can bring the extra sauce! 🔥🎥
You only have a limited time to grab your viewer’s attention before they swipe away—so hook them fast! 👀
Here are some methods to make your product stand out right from the start! 🎯

Full Video	Hook Reference	Hook Technique
		Using Eye-Catchy Layover Texts!😱"STOP!!! We all NEED this kitchen tool!!!"
		Showing the product result right at the beginning! ⭐️"And blackout! WOW! Never had night vision before" (Showing the Night Vision image)
		A bold statement in the beginning 📣"You were shocked when you first saw this thing and I was shocked myself too when our team designed this product. I never knew applying a screen protector could be this easy"

You might want to go beyond just 'selling' by inviting customers to connect with your brand story—share your mission, celebrate milestones, and highlight your commitment to the community. Suggest giving customers a peek behind the curtain to see the passion and effort that goes into creating your products to provide the best experience for them!
Here are some interesting ways of how this can be done based on past successful videos:

1. Share your brand milestones with customers and take them behind the scenes of how your products come to live 🏆

Full Video	Behind the Scenes Breakdown
	Kick things off with a bold caption like "Celebrating Our Patent" to highlight achievements and boost product credibility	Boost authenticity even more by giving a sneak peek of the action going on in the factory —nothing says “genuine” like behind-the-scenes footage	Show some love to customers by expressing gratitude. Share the hard work that the team puts in to bring them the best, and let them see the passion and effort that goes into every product

2. Be personable to your customers and show how you tailor the product for them behind the scenes ☺️

Full Video	Behind the Scenes Breakdown
	Shoutout to customer and build trust ➡️ Seller signed the book and wrote a personalized message for her customer Stacy	Seller narrates a synopsis of her storybook as she is wrapping and packing the book	Added a thank you card in the parcel. Ended off with another shoutout to customer to emphasize on personalization - "this parcel is ready to go to Stacey"

Got Free Shipping, Flash Sales, or a bundle deal? Make sure to shout it out as a key Call-To-Action! 🚨 But hey, keep it transparent—be clear about the promotion’s terms, conditions, and eligibility to avoid misleading your viewers!
Here's an example of how a Free Shipping Promotion was narrated:
"They are personally offering free shipping on orders over $30 so meaning if you get both of these products you are going to be receiving free shipping. So I recommend that if you are looking to buy these products, you get them now and check what discounts you have”

Full Video	Promotion Breakdown
	Introduction of "Free Shipping" promotion that is ongoing	Suggest the "product combo" that customers can consider getting to qualify for the promotion	CTA ➡️ Recommend interested viewers to get it now and check for their eligible promotions

Your Creativity! Make Your Video Fun and Entertaining! 🕺🏻💃🏻

Think about how you can stand out—whether it’s through fun storytelling, role-playing, unique narration, or even getting your friends and family involved! There's absolutely no one size fits all formula for creativity, think out of the box and make your videos unforgettable! ✨
Here are some examples that we love and hope it inspires you!

Creative Reference	Creative Technique
	Question and Answer Between Couples 👩❤️👨 The boyfriend asks a question, and his girlfriend answers and does the demo ❤️
	Storytelling 📖"I have company arriving later this month, and there's a couple of things around the house I needed to update." "Whenever I have an accompany, I'm always afraid they're gonna judge me. It doesn't matter if they're your friend. You know they still do."
	Stunning Background 🌊🏔️Who doesn't love a good view?!
	Jumping on Trends ✨When asked if there were smaller sizes for her dry oils, seller introduced her sample sizes as "very cutesy", "very demure", "very mindful" - a playful and apt description of her perfumes which aligns with the "very demure, very cutesy" trend viral on TikTok