TikTok for Shopify: Shoppable Videos

08/20/2025

Applies to:United States

Video Tips

AI Summary

The Shopify App’s Shoppable Video Widget helps merchants create TikTok Shop shoppable videos faster with AI tools, inspiration feeds, and education in one place. In Shopify, go to Sales Channels > TikTok > Shop Management > Shoppable video to access Overview, Get Inspired, and Create Content. You can auto-generate product clips, use templates via CapCut, or repurpose livestreams into LIVE Highlights if a livestream gets at least 300 views.

Compelling videos are at the heart of what drives your success on TikTok Shop. Visit the Shoppable Video Widget in the Shopify App to build engaging videos easily and at no cost to you. Choose from existing templates, get inspired by top-performing content, or even auto-generated product clips with the push of a button. With a wide range of tools, the Shopify Shoppable Video Widget is intuitive, easy to use, and powered by AI. Whatever your level of experience with video creation, our tools will meet you where you are.

What are the benefits？

Grow your business with Shoppable Videos: Shoppable Video is the fastest way to drive traffic to your store on TikTok Shop. Now you can get access to our powerful Shoppable Video tools directly from the Shopify App.
Build shoppable videos with lightspeed efficiency: We've done the heavy lifting for you; the Content Creation tab produces your customized video in three clicks. Select your product, indicate its key selling points, and then let us handle the rest.
Get inspired with insights and best practices: Check out top trending songs, hashtags, and more to see what's connecting with buyers. You can also explore what shops like yours are creating.
No prior experience required: Anyone can create a shoppable video with the range of tools and options available in the Shoppable Video Widget.

Steps

The Shoppable Video Widget currently includes 3 tabs, with one more tab coming soon:

Overview: Learn educational tips for growing your TikTok Shop by creating compelling Shoppable videos.
Get Inspired: Get inspired by top-performing content, popular accounts, trending hashtags, and songs.
Create Content: Leverage our AI tools to start creating your videos effortlessly.
Content Data (coming soon): Discover insights to help improve the performance of your shoppable videos.

Overview

Steps	Screenshots
1.1 In the Shopify App, go to "Sales Channels" > "TikTok" on the left-hand navigation menu1.2 Click the "Shop Management" tab on the top, and scroll down to enter "Shoppable video"
1.3 On the "Overview" page, you can explore all the ways shoppable videos can help you grow your business and make more sales on TikTok Shop1.4 Click the videos or the accounts on the page to learn more
1.5 You can also hover on the "Create video" button on the right and select the ways you'd like to create your video By selecting "Upload to Tiktok," you'll be redirected to the TikTok Web, which allows you to upload your own videos You can also create videos via our powerful AI tools by selecting "Product clips," "Use templates," or "LIVE highlights," which will redirect you to our "Create Content" page (Learn more details below)

Get Inspired

Steps	Screenshot
2.1 Get inspired by our top-performing videos on TikTok. You can filter by category, duration, and upload time.
2.2 Check out the popular TikTok seller accounts by category, followers, and GMV level, or save to your favorites.
2.3 Explore trending hashtags on TikTok within a certain timeframe
2.4 Explore trending music on TikTok within a certain timeframe

Create Content

Steps	Screenshot
3.1 Product clips: Leverage product clips to create a video automatically based on your product and selling points. Step 1: Select the productStep 2: Set selling pointStep 3: Wait for the auto-generated product clips and select one to share	Wait for the auto-generated product clips and select one to share:
3.2 Video templates:Choose from our recommended templates to create your video efficientlyStep 1: Choose a templateStep 2: Jump into CapCut editor to finish editing	Choose a template: Jump into CapCut editor to finish editing:
3.3 LIVE HighlightsLIVE Highlight is a tool designed for repurposing your best-performing livestream content on TikTok Shop as short videos. The LIVE Highlights videos will be automatically generated a day after you host a livestream with at least 300 views. Step 1: Hover on the video to review the videosStep 2: Select the next actions after reviewing the videos:(1) Use this video(2) Upload to TikTok(3) Download	Select the next actions after reviewing the videos:

FAQs

Questions	Answers
What is a shoppable video?	A shoppable video is a TikTok short video with a link to a store or product on TikTok Shop that is embedded within the video. A user can click on this link from the shoppable video to jump to a product or shop page on TikTok Shop. Check out this Guide to Shoppable Video on TikTok Shop Academy for a quick overview and even learn how you can create your first shoppable video with transitions, filters, product links, and more. Also, learn about the different kinds of shoppable videos that you can create.
How many videos should I post for each product?	Posting high-quality video content frequently helps drive fresh traffic and awareness for your products. Use the analytics tools to analyze your traffic and product performance regularly; this will help bring insights into the type of videos that are most engaging for your audience as well as the right frequency of new content that is best suited for them.
How can I learn from other sellers? Are there best practices they can share with me?	With the "Get Inspired" tab in the Shoppable Video Widget, you can see what videos other similar shops are making and get inspired. What's more, you can also explore the hottest videos, hashtags, and songs trending on TikTok to create videos that your potential shoppers will love!