What is the Shoppable Video Widget on the Shopify App and how does it benefit TikTok Shop sellers?

• The Shoppable Video Widget lets sellers easily create engaging, AI-powered shoppable videos directly in Shopify to drive traffic and sales on TikTok Shop without prior video experience.
• It offers templates, auto-generated clips, and inspiration from top-performing content, enabling fast, efficient video creation that boosts product visibility.

How can sellers use the Shoppable Video Widget to create and upload shoppable videos?

• Sellers access the widget via Shopify’s TikTok sales channel, then choose to upload their own videos or create new ones using AI tools like product clips, templates, or repurposed livestream highlights.
• The widget guides sellers through selecting products, setting selling points, editing videos in CapCut, and uploading directly to TikTok.

What features does the Shoppable Video Widget provide to help sellers get inspired and optimize their content?

• The "Get Inspired" tab showcases trending videos, popular seller accounts, hashtags, and music filtered by category and timeframe to spark creative ideas.
• Sellers can analyze top-performing content and adapt best practices to increase engagement and sales on TikTok Shop.

What are the key steps and tools available within the Shoppable Video Widget for content creation?

• Three main tabs: Overview (educational tips), Get Inspired (trending content insights), and Create Content (AI-powered video creation tools).
• Upcoming Content Data tab will provide performance analytics to refine video strategies further.

How frequently should sellers post shoppable videos and how can they measure effectiveness?

• Frequent, high-quality video posts help maintain fresh traffic and product awareness.
• Sellers should use analytics to track traffic and engagement, adjusting video types and posting frequency based on audience response.