Tiktok Shop Academy

F&B: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop

06/11/2025

Summary

What are the key elements to include in a high-quality video for F&B products on TikTok Shop?

  • Incorporate features, benefits, and multi-angle demonstrations to showcase products effectively.
  • Verbally describe product characteristics like flavor, ingredients, texture, and packaging.

How can sellers effectively communicate the benefits of their F&B products in videos?

  • Highlight health benefits and resolve pain points through verbal descriptions.
  • Combine features and benefits to create compelling narratives for products.

What is the importance of multi-angle demonstrations in video content for TikTok Shop?

  • Use close-up shots to display product texture and packaging.
  • Provide honest reviews by showing creators consuming the product.

What additional selling points should be considered when creating video content for F&B products?

  • Mention and display different flavor options or variants to attract diverse customer preferences.
Imagine your videos grabbing attention, showcasing your products in the best light, and ultimately driving more sales. That's the power of high-quality video content. If you're an F&B seller looking to unlock this potential, this course is your guide. We'll equip you with the essential tips that can help you improve your video quality and see real results.
From what we have observed in high quality videos, they tend to incorporate these 3 elements:
Features + Benefits + Multi-Angle Demo = High-Quality VideoBased on the above framework, we've broken down the essential selling points which you can start using to create your next video!
FEATURES: Fact based product characteristics.Verbally describe the characteristics of the food or beverage
  • Flavor: Describe the taste (e.g. bittersweet dark chocolate with a subtle nutty sweetness from roasted almonds)
  • Ingredient: What is it made of (e.g. 70% cacao dark chocolate, roasted almonds, sea salt flakes)
  • Texture: How does it feel when bite into (e.g. Crunchy almonds encased in a smooth, melt-in-your-mouth chocolate shell, with a slight salty crunch from the sea salt.
  • Packaging: How is it packaged (e.g. Packed in a box of 20 that's nicely gift wrapped)
BENEFITS: What can users get out of this product? Is there a painpoint that it resolves?Verbally describe the benefits of the specified features
  • Efficacy: Share health benefits if any (e.g. Rich in anti-oxident, Good source of protein, etc.)
FEATURES + BENEFITS
  • e.g. Indulge in our Gourmet Dark Chocolate Almond Bites, a sophisticated treat that is not only rich in taste but also a powerful source of antioxidants.
MULTI-ANGLE DEMONSTRATION
  • Demo: Display the product. Get in front of the camera and show yourself or a partnering creator eating the food or drinking the beverage. Provide viewers with an honest review.
  • Multi-Angle: Use close-up shots to show the food's texture or the beverage's packaging.
ADDITIONAL SELLING POINTS
  • Flavor Options: Mention and show the different flavors or variants if applicable
Let's breakdown some examples to give you a better idea of how to get started!
Chocolates & Snacks:
Coffee & Coffee Substitutes:
Preserved & Jams:
Energy Drinks:
Note: To ensure that your shoppable videos are working for your shop, do ensure that they stay in line with the content best practices.
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