Imagine your videos grabbing attention, showcasing your products in the best light, and ultimately driving more sales. That's the power of high-quality video content. If you're an F&B seller looking to unlock this potential, this course is your guide. We'll equip you with the essential tips that can help you improve your video quality and see real results.
From what we have observed in high quality videos, they tend to incorporate these 3 elements:
Features + Benefits + Multi-Angle Demo = High-Quality VideoBased on the above framework, we've broken down the essential selling points which you can start using to create your next video!
FEATURES: Fact based product characteristics.Verbally describe the characteristics of the food or beverage

• Flavor: Describe the taste (e.g. bittersweet dark chocolate with a subtle nutty sweetness from roasted almonds)
• Ingredient: What is it made of (e.g. 70% cacao dark chocolate, roasted almonds, sea salt flakes)
• Texture: How does it feel when bite into (e.g. Crunchy almonds encased in a smooth, melt-in-your-mouth chocolate shell, with a slight salty crunch from the sea salt.
• Packaging: How is it packaged (e.g. Packed in a box of 20 that's nicely gift wrapped)

BENEFITS: What can users get out of this product? Is there a painpoint that it resolves?Verbally describe the benefits of the specified features

• Efficacy: Share health benefits if any (e.g. Rich in anti-oxident, Good source of protein, etc.)

FEATURES + BENEFITS

• e.g. Indulge in our Gourmet Dark Chocolate Almond Bites, a sophisticated treat that is not only rich in taste but also a powerful source of antioxidants.

MULTI-ANGLE DEMONSTRATION

• Demo: Display the product. Get in front of the camera and show yourself or a partnering creator eating the food or drinking the beverage. Provide viewers with an honest review.
• Multi-Angle: Use close-up shots to show the food's texture or the beverage's packaging.

ADDITIONAL SELLING POINTS

• Flavor Options: Mention and show the different flavors or variants if applicable

Let's breakdown some examples to give you a better idea of how to get started!
Chocolates & Snacks:
Coffee & Coffee Substitutes:
Preserved & Jams:
Energy Drinks: