Introduction

As a seller, how do you make high-quality shoppable videos?

Preparation stage

Get inspired by video best practices

TikTok App ability introductions	TikTok App Demos	Seller Center ability introductions	Seller Center Demos
Go to the Creator Center on TikTok, select Video, and head to the Get inspired tab. Check out top trending videos from other creators.		Go to LIVE & Video via Seller Center. Click Shoppable videos and go to the Get inspired tab. Check out trending videos, accounts, songs, and hashtags to discover content that is engaging shoppers.
Select a video to see the detailed analysis of the video, including core data of it and what makes it trendy		If you're looking for top performing content within a certain category, use the drop-down filters to refine your search and find content that is most useful to you. These search filters can help you explore what shops like yours are creating.
/	/	Visit the Accounts section to checkout trending TikTok accounts. Once you apply your search filters, you can sort the results based on GMV level, followers, likes, and more. Hover over the thumbnail of an account you like to add to your list of favorites.

Participate in shoppable video campaigns and missions

Customer analytics: Know your audience & boost engagement

1. Customer analysis: know your buyers

Step by step introductions	Demo
This section provides a detailed breakdown of your customers, helping you track their engagement, intent, and purchasing behavior. You’ll see four key customer types: Aware customers: Engage with your shop or product content High-intent customers: Favorited or added products to their cart New customers: Made their first purchase during the selected period Repeat customers: Previously purchased and placed another order
Dive into these categories to explore deeper insights of the selected customer type： Trends Track daily engagement trends to observe peaks and falls. Rankings Demographics Discover the top products, and content preferred by each customer type Get a detailed breakdown of your customer base, including: Follower status Age, gender, region, and language Top 10 most interacted content

• Spot patterns: If you observe that high-intent customers favor certain products, feature them more in videos and run promotions to move the conversion needle.
• Refine targeting: Try adjusting content style based on demographic insights. For example, if you notice that your most dominant customer group are young females, try focusing on more feminine styles that appeal to them.
• Increase engagement: Observe which are the top interacted with videos and spot for commonalities. Try creating similar content types to capitalize on proven success.

2. Follower analysis: Understand and engage your followers

Step by step introductions	Demo
Focus on your TikTok followers—who they are and how they engage with your shop. You’ll see two key follower types: New followers: Started following your shop’s official account during the selected period and remained followers. Existing actice followers: Followed your shop before the selected period and viewed your ecommerce content during the selected period.
Looking into these categories within each follower type will provide you insights into: Trends Rankings User profile Monitor follower growth trends over time. Identify which top videos are most favored by your followers. Buyer status Device price range ($) Top 10 video preferences And more

• Tailor content to match follower preference: To convert your newly acquired followers, who are currently non-buyers, check out videos they engage with the most. Try using those insights to create more targeted content that will encourage sales.
• Increase engagement: Post more of the top-performing content that keeps followers engaged.

Product selection

• New sellers: Product opportunities within Seller Center could be used to help identify what products are trending on TikTok Shop in your category, which you can then shortlist similar items in your catalog to focus on for video creation

• Existing Sellers: Sales accelerator can be used to identify products with good potential for further growth with more content generated.

Prepare shoppable video scripts

• Show off the features (What makes your product stand out?)
• Highlight the benefits (Why does your audience need it?)
• Use multi-angle demos to give viewers both the full view and close up looks

• Start with a strong hook that captures immediate attention
• Add in your brand story to create a personal connection
• Sprinkle in promotions to spark urgency
• And above all—get creative

For more details:

1. Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
2. Quality Shoppable Video Examples Walk Through
3. Fashion Apparel: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
4. Fashion Accessories: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
5. Beauty: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
6. Home & Living: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
7. Electronics: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
8. F&B: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop

Generate shoppable video scripts with AI asisstant

Step by step introductions	Demo
Entry points: Navigate to Video assistant through one of the three entry points It can be accessed through the TikTok Creator Center, PDP, and Inspiration center. After tapping Create Video, choose Content Assistant among the other video creation options. TikTok Shop Creator Center: Navigate to TikTok Shop Creator Center. Select Create Video at the bottom of the screen and choose Video assistant. Product detail page: Go to the Promotion Info/Create Shoppable Video tab on each product detailed page in app, and then choose Video assistant Inspiration Center: Navigate to Creator Center > Video tab > Get Inspired. Select Create video at the bottom of the video detailed page and then choose Video assistant.
On the Content Creator home screen find the menu with 5 options Write a full script: Choose a product from the showcase, and let TikTok GPT generate a complete script for you, crafted using insights from buyer reviews, seller value propositions, and catchy openings. Summarize buyer reviews: Pick a product from the showcase, and get a summary of buyer reviews generated by TikTok GPT. Show product highlights: Select a product, and TikTok GPT will summarize the key value propositions from the seller. Grab viewers' attention: Choose a product from the showcase, and TikTok GPT will provide you with an engaging opening line or hook to captivate your audience. Tap the back button on the top left corner "<" to access the Video assistant home screen from anywhere in the workflow
After clicking saved projects, you can: See the list of products that saved script Choose a product View generated script Follow up to-do items as instructed: record video, copy script

Production Stage

Video filming

• Tap + like you normally would to film a video. You can either record something new right there or upload clips you’ve already saved.

1. Hook: Start with an engaging hook to grab viewers' attention
2. Message: This is your opportunity to highlight your product's best features and benefits. While focusing on the product is essential, showing how it solves a real-life problem or fits into a customer's lifestyle can help increase viewer's resonance. Incorporate product features, benefits, and multi-angle demonstration to effectively showcase your product and explain what makes it great.
3. Call-to-action (CTA): End your video with a CTA to seal the deal.

• Stickers to highlight key features or prices.
• Effects to keep things interesting.
• Green screen to showcase comparisons, tutorials, or behind-the-scenes content—like demonstrating how your product fits into everyday life.

Pre-check the shoppable video issues before posting

• Sellers who have made at least one sale on TikTok Shop can access the Video pre-check tool.*
• This tool has usage limitations—5 or 10 checks per day depending on your shop performance.

Step by step introductions	Seller Center Demos	Seller App Demos
Entry points to Video pre-check tool: Seller Center > LIVE & Video > Shoppable videos > Create content > Quality check Seller App > Shoppable videos > Quality check
Step one: Upload a videoClick Upload in Quality check module to start the process. Select a video to upload.
Step two: Link a product and check violation risks Link a product to the video. Click Check quality to start the pre-check process. Pre-check results will be ready in 10 minutes, and you can return to the Video pre-check page to review the pre-check status and results. Your pre-check availability is based on your recent sales earnings. Please wait to submit your video the next day if you don't have any remaining video checks.
Step three: Review pre-check status and results On the Quality check page, you can review all videos submitted in the past 90 days, and review their pre-check status and results. If issues are detected, click View details to review the pre-check result details, then return to your video to make necessary edits. Repeat the pre-check process until all issues are resolved. If no issues are detected, click upload to TikTok in the Create video drop up box to publish the video.

Directly post videos from Seller Center

Step by step introductions	Seller Center Demos
Step 1: Click Upload to TikTok and upload a video from a local file.
Step 2: Choose a linked account to post. Type in video details like descriptions, product names, link a product

Leverage LIVE highlights to post as videos

Step by step introductions	Seller App Demos
Step 1: Tap + > LIVE > Tap Shop to open LIVE Shop page on TikTok.
Step 2: Click on Highlight in LIVE tools. Enable the Highlight auto posting on the top of LIVE highlight window.After turning it on, during the LIVE session, the highlight clips will be automatically cut out and edited for the seller, and will be posted as shoppable videos in realtime (up to 5 videos per LIVE; each shoppable video takes about 5mins to generate).
Step 3: Highlight clips have been auto posted during your LIVE. You can check the notification out on the LIVE Product page during LIVE. After your LIVE ends, you can check the posted videos on your profile page.

Link products to existing shoppable videos

• Maximize monetization opportunities: Add product links to more videos, even after posting, ensuring they won't miss revenue opportunities.
• Address missed linking scenarios: Solves common issues like forgotten links or permission restrictions during posting.
• Enable evergreen content monetization: Update product links of older content that still receives traffic to generate passive income.

Step by step introductions	TikTok App Demos
Step one: Accessing the Product link toolTwo entry points are available in the TikTok Shop Creator Center: TikTok Shop Creator Center > TikTok Shop toolkit > Link products TikTok Shop Creator Center > Videos > Create > Link products
Step two: Link products to a published video Tap Link products to view a list of shoppable videos posted in the past 30 days that do not have a linked product. Select Add link to view a list of products that can be linked to the video. Select the product mentioned in the video and click Add and then Confirm to complete the linking process.
Step three: You can add products from showcase and system recommended products. A list of recommended products can be found in the Suggestions section. The recommended products are based on video content relevance, product performance, and the creator's interests and engagement. Click Settings on the top right corner of the Link products page, and turn off Recommend product links to stop receiving product recommendations.

Post-production Stage

Video performance analysis and diagonisis

Seller Center
Guidance	Demo
Head to Video performance in Seller Center to get a snapshot of your video performance. Here, you’ll find key metrics that give you an overview of your shop's video brand health, providing quick indications of growth or decline. Video GMV: Total revenue generated by all shoppable videos, including returns and refunds. SKU orders: The number of distinct SKU orders generated from shoppable video sales. Buyers: The number of unique customers who placed orders directly from shoppable videos Product impressions: The number of times the products from your shoppable videos were viewed.
For a deeper analysis, scroll down to the Account performance section, where you’ll find: The top 4 videos based on revenue, conversion, and engagement as well as the distribution between organic and ads traffic
Identify and fix issues to improve performanceOn the right side of the Analytics overview, the Suggestions for you panel offers a diagnostic summary based on your video performance, highlighting areas where you can improve.
Leverage Video Diagnosis results to quickly identify violated videos and content that needs improvement. This tool helps you: Find flagged videos: Quickly locate videos with violations or areas for optimization Understand what needs fixing: Each video is tagged with specific insights: Red Tag (Violation Detected): Highlights content that may not comply with TikTok policies Yellow Tag (Improve Content): Indicates areas that can be optimized To access these insights, Click into the Violations notification to find the full list of videos with Violation Detected Click into the Improvements notification to find the full list of videos that could be improved. Alternatively, the full video list could also be accessed from Video Details where problematic videos are tagged accordingly for your attention.
For more details, click into a specific video. Here, you’ll see an in-depth breakdown of what’s impacting performance and actionable tips for improvement. This helps you avoid the same mistakes in future content and refine your video strategy.

• Replicate success: Identify high-performing video styles—whether it’s a tutorial, brand story telling, or product demonstration —try to apply a similar structure to new content. Keep the same energy, pacing, and hook while featuring products of similar nature which can benefit from the same style.
• Amplify high-performing videos: If a video is performing well organically, increase its reach with TikTok’s Promote feature or run GMV Max ads to drive more traffic and conversions.
• Fix underperforming content: If engagement is low, try a new format or add interactive elements like questions or call-to-action stickers. Keep experimenting to test out what works.