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This guide explores four key hashtag strategies to maximize your video exposure and attract potential customers.
1. Leverage Campaign Hashtags for Targeted ReachIf you're enrolled in any TikTok Shop marketing campaigns, be sure to utilize the provided hashtags. These are strategically chosen for maximum impact during specific sales events like Black Friday, Back to School, or seasonal promotions. You can find these hashtags within your Seller Center under "Marketing Campaigns."
2. Find Relevant Product HashtagsTarget the right viewers by using keywords related to your product. Simply scroll right on the search tab within TikTok to discover relevant product hashtags. Utilize the "Others Searched For" section to identify trending searches related to your product category. This helps you tap into what potential customers are actively looking for.
3. Engage with Communities Through HashtagsCommunities thrive on TikTok, with users passionate about specific interests. Is your product aligned with "CleanTok," "BeautyTok," "FoodTok," or "OOTD" (Outfit of the Day)? Explore the content of creators in these communities and identify hashtags they frequently use. By incorporating relevant community hashtags, you'll connect with a pre-engaged audience interested in products like yours.
4. Don't Miss Trending Topics: Ride the Hashtag WaveStay updated on trending topics and seasonal moments. Leverage hashtags associated with "spooky season" themes or capitalize on exciting new trends like "strawberry makeup." The TikTok Creative Center is a valuable resource for exploring trending hashtags specific to your product category.
Pro Tip: Mix and Match Hashtags for Optimal ReachDon't limit yourself! Utilize a strategic mix of these hashtag categories within your videos. This informs viewers about relevant topics, products, ongoing campaigns, shopping opportunities, seasonal trends, and related communities.
Remember the "Do's and Don'ts" of Hashtag Strategy:

• Do: Use relevant hashtags, employ hashtags directly tied to your content, and explore popular searches related to your product.
• Don't: Use irrelevant hashtags that don't align with your content or product. Avoid missing out on trending topics by staying up-to-date and incorporating relevant trending hashtags into your strategy.

By mastering these hashtag strategies, you'll increase your shoppable video's discoverability, connect with targeted audiences, and ultimately drive sales success!