Home: Suggestions for Creating High-Quality Shoppable Videos on TikTok Shop
06/11/2025
Suggested elements to include in your Home videos:
- Hook your audience in the first 3 seconds
- Demonstrate the product in action and include before and after visuals
- Verbally describe the product features and benefits, and use close-ups and wide shots to show the details
- Include real-life scenarios
- End with a clear, engaging call-to-action
- Design: Describe the look & feel (e.g. Industrial design floor lamp exposed wire framework, Scandenavian light wood woven storage basket in geometric shapes)
- Function: Explain how it's used (e.g. Air purifier that removes allergens and pollutants)
- Size: e.g. Compact Storage Ottoman, Adjustable shower curtain that fits various shower sizes
- Texture & Material: e.g. Fleece throw blanket, Woven cotton area rug
- Color: e.g. Neutral palette towels, bright coloured throw pillows
- Convenience: e.g. Bedside lamp with timer that automatically switches off when it's time for bed
- Effectiveness: e.g. Microfiber cleaning cloths efficiently removes dirt and grime without harsh chemicals, providing superior cleaning results
- Improving living conditions: e.g. Air purifier that removes allergens and pollutants leading to cleaner and healthier air,
- Aesthetic design at home: e.g. Bright coloured throw pillows adds pops of color to your home deco
- Demo: Get in front of the camera to show yourself or a partnering creator setting up and using the product in real-life scenarios to demonstrate every feature. For example, decorating the living room with the pillows
- Multi-Angle: Use close-up shots to show product details like material and design. Use long shots to show how the product fits into your house's interior design
Insulated water bottle example:
- Design: e.g. Utensil set with a minimalist, matte black design, wooden rustic feel chopping board
- Function: e.g. Dishwasher safe bowl, Digital kitchen scale with built-in timer
- Size: e.g. From 1/4 teaspoon to 1 tablespoon, stackable for compact storage
- Convenience: e.g. Using electronic seasoning grinder with one hand
- Effectiveness: e.g. Knives are sharp for smooth chopping
- Improving cooking experience: e.g. Effortlessly cook with the non-stick frying pan, saving you time with easy cleaning.
- Aesthetic design in the kitchen: e.g. Pastel colored frying pan that brightens up your kitchen
- Demo: Get in front of the camera to show yourself or a partnering creator using the product in the kitchen in real-life scenarios, and demonstrate every feature. For example, cut vegetables using knife sets, cook beef stew with the crock pot.
- Multi-Angle: Use close-up shots to show product details like material and design. Use long shots while you demonstrate product usage.
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