Imagine your videos grabbing attention, showcasing your products in the best light, and ultimately driving more sales. That's the power of high-quality video content. If you're a fashion apparel seller looking to unlock this potential, this course is your guide. We'll equip you with the essential tips that can help you improve your video quality and see real results. Here's a quick taste of what you'll learn – don't miss the full course for all the insights!
Elements to include in your Fashion video:

• Hook your audience in the first 3 seconds
• Show the product in action and highlight its features
• Use close-ups and wide shots to provide a full view of the product
• Include real-life scenarios
• End with a clear, engaging call-to-action

Want to know what really makes customers tick? We've broken down the essential selling points which you can start using to create your next fashion apparel video!
FEATURES: Fact based product characteristics.Verbally describe the characteristics of clothing:

• Style: Highlight print/pattern (e.g., Classic plain black midi dress, Pink floral blouse)
• Material: Specify fabric & texture (e.g. 100% breathable cotton, soft & smooth on skin)
• Details: Call out clothing details (e.g. Jeans with 2 pockets, Blouse with diamond shaped buttons)

BENEFITS: What can users get out of this product? Is there a painpoint that it resolves?Verbally describe the benefits of the specified features

• How it feels to wear it: (e.g. Light and airy for warm weather, Stretchy for a flattering fit)
• Dressing occasions (e.g. Suitable for everyday wear, Versatile to dress up or down)

FEATURES + BENEFITS

• e.g. This black midi dress is made using 100% breathable cotton that is soft & smooth on the skin. It's light and airy to wear during warm weather, the perfect dress for a casual day out with your girls!

MULTI-ANGLE DEMONSTRATION

• Demo: Put on the clothing and get in front of the camera to showcase it yourself or get a partnering creator to do so
• Multi-Angle: Use close-up shots to show the clothing's style, material and details. Top it up with long shots to show the entire outfit, as well as the front, side, and back of the clothing.

ADDITIONAL SELLING POINTS

• Size: Provide sizes and offer sizing guidance (e.g. Available in sizes XS-XL, I am 5'7" and wearing a size S, Sizes run big, get one size down if you want a regular fit)
• Mix & Match: Suggest styling tips with 2 other pieces of clothing to show different styles (e.g. Pair with sneakers for a casual look, Wear a blazer over to rock a business casual outfit)

Note: For the clothing category, it is essential for your video to showcase the product from at least one angle, allowing viewers to see its full dimensions to avoid "lack in product description" issue.Let's break it down further using some examples to give you a better idea of how to get started.
Women's wear example:
Men's wear example:
Women's jeans example:
Men's jeans example:
Note: To ensure that your shoppable videos are working for your shop, do ensure that they stay in line with the content best practices! Do not mislead your viewers.